chomp charts september

8/3/2019 Chomp Charts September

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App Search Analytics | September 2011 1

APP S E A R C H ANALYTICSSeptember 2011


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App Search Analytics | September 2011

ABOUT C H O M P S APP S E A R C H ANALYTICS

Welcome to the12th edition

of

Chomps App Search Analytics Report!

Chomps technology powers the most advanced search engine for native and web apps across the

worldwide iOS and Android markets. The metrics outlined in this report provide insight into app searchtrends across iOS and Android using Chomps on-device search functionality within the US during the

month of August.

Chomp for Android launched on February 28, 2011. Android and iOS metrics included in this edition of

App Search Analytics refers to data collected September 1 - 30, but references previous months for

trending and comparison purposes.

To see more app search data from Chomp visit http://chomp.com/etc/chomp-charts

2
http://chomp.com/etc/chomp-chartshttp://chomp.com/etc/chomp-charts


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ANALYTICS H I G H L I G H T S U M M A R Y

App Search Analytics

App Monetization

Paid app downloads decreased by 1% on Android and by 5% iOS. On Android, the

decreases were concentrated at price points below $3.00. On iOS, the drop was

concentrated at the two lowest price points. The $.99 price point decreased from 12.3% to

9.3% and the $1.99 price point decreased from 4.2% to 3.0%.

Best in Category

On Android, Utilities had a huge month; their share of downloads increased from 15.8% to

21.3%. On iOS, games increased their share from 27.7% to 31.5%. Social networking and

reference also increased their shares by 2%, while sports, healthcare & fitness, and books

apps decreased their share by 1%.

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ANALYTICS H I G H L I G H T S U M M A R Y

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August Spotlight

Current Event Related QueriesSearch traffic for the query NFL correlates with the first game of the season and Sundays. Traffic

remains slightly elevated after each of these spikes.

International Search Trends & Top AppsNewer games Bunny Shooter on Android and Assassins Creed Altairs Chronicles on iOS jump into

the top apps for three of the six countries. Australia is one of the top queries in Australia as Aussies

search for locally relevant apps.

The Chomp 55On Android, SMS apps have taken over the top ten, WhatsApp Messenger, Handcent SMS and GO

SMS Pro, all make their debut. On iOS, the increasing popularity of streaming radio apps is

reflected by TuneIn taking the top spot and iheartradio at #9. Zombie Highway and Doodle Jump

make their debut in the top 10.


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APP U S A G E M E T R I C S


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C U R R E N T E V E N T APP S E A R C H E S

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

App queries correlate with real time events.

The query of the month is NFL.Spikes in search traffic correlate with the first game of the season

and Sundays. Traffic remains slightly elevated after these spikes before dropping off. Are you readyfor some football?

September

FirstGameofSeason

NewOrleansvGreenBay

Week1GamesWeek2Games

Week3Games


7/23App Search Analytics | September 2011

N F L APPS

7

Our users cant get enough NFL apps. They download apps to track scores, watch highlights, read

breaking news, play games, and even stream live games. Below are a few of our most highly rated

NFL apps on both Android and iOS.

NFL 11 FreeOfficial app for scores, highlights, and breaking newsfrom the NFL.

NFL 11 FreeOfficial app for scores, highlights, and breaking newsfrom the NFL.

NFL.com Fantasy Football Free Official Fantasy Football app of the NFL.

NFL.com Fantasy Football Free Official Fantasy Football app of the NFL.

Madden NFL 12 $4.99Hit game from EA sports with more than 50,000downloads.

Madden NFL 12 $4.99 Hit game from EA sports with more than 50,000downloads.

NFL Mobile FreeWatch every ESPN Monday Night Football, NBC Sunday NightFootball & NFLN Thursday Night Football game! Exclusively onVerizon.

NFL Mobile FreeWatch every ESPN Monday Night Football, NBC Sunday NightFootball & NFLN Thursday Night Football game! Exclusively onVerizon.

NFL Sunday Ticket Free App for streaming games for those with DirectTV


8/23App Search Analytics | September 2011 8

I N T E R N A T I O N A L S E A R C H T R E N D S

United Kingdom

free

games

entertainment

utility tools

news

simulation games

utilities

Canada

free

games

utility tools

utilities

entertainment

simulation games

clock

Saudi Arabia

free

games

Islam

books

entertainment

utilities

simulation games

Germany

free

games

theme

utilities

root utility

productivity

simulation games

India

free

entertainment

games

utilities

books

music

utilities

Australia

free

games

utilities

entertainment

books

utility tools

simulation games

United Kingdom

Bunny Shooter

Angry Birds

Canada

Netflix

Angry Birds

Saudi Arabia

Drag Racing

Angry Birds Rio

Germany

Angry Birds

Bunny Shooter

India

Angry Birds

Movies by Flixster

Australia

Pandora

Angry Birds

Free was again the #1 search term across all countries sampled on Android.

The snapshot below represents the top queries and subsequent app downloads on select

countries around the globe through the Chomp app on Android. New games Bunny Shooter andDrag Racing make their first appearance in International Top App Downloads.

Top App Downloads by CountryTop App Queries by Country



I N T E R N A T I O N A L S E A R C H T R E N D S

United Kingdom

Smurfs Village

Facebook

Canada

AIM Free Edition

Pandora

Saudi Arabia

Smurfs Village

Google Earth

Germany

Smurfs Village

Assassins Creed Altairs Chronicles

India


Facebook

Australia

Pandora


App search abroad shows more diversity on iOS.

The snapshot below represents the top queries and subsequent app downloads on select countries

around the globe through the Chomp app on iOS. Assassins Creed Altairs Chronicles pops into the topapp downloads for the first time. Users in Australia look for apps relevant to their Country.

Top App Downloads by Country

United Kingdom

games

puzzle games

photography

entertainment

books

adventure games

system utilities

Canada

games

free apps

puzzle games

entertainment

books

social networking

doodle

Saudi Arabia

games

utilities

chat

productivity

entertainment

adventure games

photography

Germany

games

productivity

dictionary

puzzle games

utilities

photography

to do

India

racing games

dating

wallpapers

photography

music

social networking

entertainment

Australia

games

puzzle games

productivity

photography

utilities

adventure games

australia

Top App Queries by Country



T H E C H O M P 5 5 - Andro id



C H O M P S T O P 5 5 O F S E P T E M B E R - A ndro i d

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Congratulations to Chomps top 55, our list of the most popular Android apps in September!

SMS apps have taken over the top ten with WhatsApp, Handcent and GO SMS Pro, all making their

debut.

1 Dropbox Free Utilities

2 Google Sky Map Free Reference

3 Ebay Free Shopping

4 WhatsApp Messenger Free Communication

5 Handcent SMS Free Communication

6 Movies Free Entertainment

7 Dictionary.com Free Reference

8 Anti-Virus Free Free Utilities

9 GO Launcher EX Free Utilities

10 GO SMS Pro Free Communication



C H O M P S T O P 5 5 O F S E P T E M B E R - A ndro i d ( 1 1 - 5 5 )

12

11 Angry Birds 34 Yahoo! Mail

12 Dolphin Browser HD 35 Facebook

13 Netflix 36 Evernote

14 Advanced Task Killer 37 Fruit Slice

15 SoundHound 38 ESPN ScoreCenter

16 Looking Security & Antivirus 39 Bunny Shooter

17 Pandora 40 Facebook Messenger

18 Tiny Flashlight & LED 41 PhotoFunia

19 Kindle 42 WeatherBug

20 Angry Birds Rio 43 GasBuddy

21 Ringdroid 44 Craigslist Mobile

22 Google Translate 45 Astro File Manager

23 Angry Birds Seasons 46 Crackle

24 Zedge Ringtones & Wallpapers 47 TiKL - Touch to Talk

25 Google Goggles 48 Nook for Android

26 IMDb 49 Advanced Task Manager27 Twitter 50 Alchemy

28 Pocket Express Horoscopes 51 My Country

29 Words with Friends Free 52 StumbleUpon

30 Bump 53 Jewels Deluxe

31 Shazam 54 Out of Milk

32 The Weather Channel 55 Dolphin Browser Mini

33 Amazon



T H E C H O M P 5 5 - i O S



C H O M P S T O P 5 5 O F S E P T E M B E R - i O S

14

Congratulations to Chomps top 55, our list of the most popular iPhone apps in September!

The increasing popularity of streaming radio apps is reflected by TuneIn taking the top spot and

iheartradio at #9. Zombie Highway and Doodle Jump make their debut in the top 10.

1 TuneIn Radio Free Music

2 Instagram Free Social Networking #5 July

3 Zombie Highway $0.99 Games

4 Doodle Jump $0.99 Games

5 TuneWiki Free Music

6 Tiny Wings $0.99 Games

7 FatBooth $0.99 Entertainment

8 Foursquare Free Social Networking

9 iheartradio Free Music

10 Facebook Free Social Networking



C H O M P S T O P 5 5 O F S E P T E M B E R - i O S ( 1 1 - 5 5 )

15

11 Tweet 34 Wunderlist

12 The Oregon Trail 35 Fruit Stickman

13 LinkedIn 36 Geared

14 VEVO 37 Cut the Rope: Holiday Gift

15 Pixlr-o-matic 38 Kitten Jump Lite

16 Plants vs. Zombies 39 Angry Birds Free

17 Yelp 40 Talking Tom Cat 2

18 NinJump 41 RunKeeper

19 Tiny Tower 42 Remote

20 MyTown 43 Baseball Superstars 2

21 Skype 44 feedly

22 Early Bird 45 Kik Messenger

23 Fruit Ninja Lite 46 Color Splash

24 7 Little Words 47 Smurfs Village

25 Paper Toss 48 Camera 360

26 Contract Killer 49 Traffic Rush27 Camera+ 50 Fruit Ninja

28 Meernotes 51 Cut the Rope Like

29 Pandora 52 My Horse

30 The Moron Test 53 Wordpress

31 Flickr 54 E! Online

32 Slacker Radio 55 Diner Dash Lite

33 UNO



C H O M P S E A R C H M E T R I C S

16



A NDROID Q U E R I E S

17

18%

82%

The Top Queries list shows the top 25 entries typed into the Chomp search

box on Android devices during September.

App Function

App Name

Top Queries

Android - September 2011

App Function vs. App Name

free

games entertainment

utilities

music

simulation games

books

utility tools

social networking

adventure games photography

productivity

arcade games

ringtones

Lifestyle

puzzle games

board games

Business fun games

rpg games

movies

action games

physics games

casual games

card games



i P H O N E AND i P O D Q U E R I E S

18

14%

86%

App Function

App Name

Top Queries

games

puzzle games adventure games

entertainment

utilities

books

productivity

photography

simulation games

music social networking

lifestyle

free apps

fashion

shooting games

system utilities

business

chat education

fun games

kids games

ios utilities

board games

casual games

freeiOS - September 2011

App Function vs. App Name

The Top Queries list shows the top 25 entries typed into the Chomp search

box on iOS devices in September.



A NDROID APP D O W N L O A D S : F R E E V S P A ID

19

3%

97%

0.01 - 1.00

1.01 - 2.00

2.01 - 3.00

3.01 - 4.00

4.01- 5.00

5.01 - 6.00

6.01 - 7.00

7.01 - 8.00

8.01 - 9.00

9.01 - 10.00

> 10.00

0.8%

0.8%

0.4%

0.6%

0.2%

0.2%

0.1%

0.1%

0.0%

0.0%

0.1%

Free

Paid

On Chomp, 3% of all Android Downloads were paid, a 1% decrease over August. This is the

second consecutive month paid downloads have decreased. The decreases were concentrated at

price points below $3.00.



i O S APP D O W N L O A D S : F R E E V S PAID

20

18%

82%

0.99

1.99

2.99

3.99

4.99

5.99

6.99

7.99

8.99

9.99

14.99

Other

9.3%

3.0%

2.1%

0.5%

1.0%

0.2%

0.2%

0.1%

0.0%

0.4%

0.3%

0.5%

Free

Paid

Paid iOS app downloads decreased by 5% in September. The drop was concentrated at the two

lowest price points. The $.99 price point decreased from 12.3% to 9.3% and the $1.99 price point

decreased from 4.2% to 3.0%.



M O S T P O P U L A R A NDROID C A T E G O R I E S

21

1%2%3%

3%

3%

lifestyle

3%

productivity

4%

music

6%

social networking

8%

entertainment

16%

utilities

21%

games

25%

games

utilities

entertainment

social networking

musicproductivity

lifestyle

photography

books

travel

healthcare & fitness

newsbusiness

finance

sports

weather

education

medical

24.6%

21.3%

15.6%

7.6%

6.0%

4.1%

3.4%

3.2%

2.9%

2.5%

1.8%

1.3%1.1%

0.8%

1.1%

0.8%

1.1%

0.5%

Utilities had a huge month. Their share of downloads increased from 15.8% to 21.3%. These

gains came primarily from the least popular categories, while games and entertainment held their

shares.



M O S T P O P U L A R i T U N E S C A T E G O R I E S

22

2%1%

2%2%

2%3%

5%

5%

9%

social networking

8%productivity

4%lifestyle

4%

utilities

6%

games

32%

entertainment

10%

entertainment

games

utilities

lifestyle

productivity

social networking

reference

photography

music

education

travel

business

healthcare & fitness

navigation

books

news

sports

medical

finance

weather

10.0%

31.5%

6.0%

4.4%

3.9%

7.7%

8.8%

5.0%

5.2%

2.7%

2.3%

1.6%

2.3%

1.4%

1.8%

1.9%

1.1%

0.9%

1.0%

0.5%

Games continue their domination on iOS. Games increased their share from 27.7% to 31.5%.

Social networking and reference also increased their shares by 2%, while sports, healthcare &

fitness, and books apps decreased their share by 1%.


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For questions, comments or additional

information, please email [email protected]

T H A N K YOU!
mailto:[email protected]:[email protected]

chomp charts september

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