choo kam thong (asir)__marking criteria 2010

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  • 8/9/2019 Choo Kam Thong (aSir)__Marking Criteria 2010

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    [email protected]

    Choo Kam Thong (aSir)Master of Design(in Communication Design)Swinburne UniversityMelbourne, Australia

    016-685 7375019- 360 [email protected]

    aSir(ChooKa

    mT

    hong~MasterofDesig

    ninC

    ommun

    icationDesign)

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    [email protected]

    GRADING GUIDELINE

    aSir(ChooKa

    mT

    hong~MasterofDesig

    ninC

    ommun

    icationDesign)

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    [email protected]

    GRADING GUIDELINE

    GG 1.1:

    This is a Standard Assessment Marking Schedule to be undertaken, by the

    lecturer-in-charge, for the purpose of grading the students project on the set

    guidelines to ascertain the competency of an individual students progress

    during the course.

    aSir(ChooKa

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    icationDesign)

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    GRADING GUIDELINE

    GG 1.2:

    The criteria set is a measurement to gauge the capability and progression of

    skills, technical competency and technology to form a general

    appraisal ofdesign intent.

    aSir(ChooKa

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    GRADING GUIDELINE

    GG 1.3:

    The marking of all students project work is to be carried out on the scheduled

    Assessment Date.

    aSir(ChooKa

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    [email protected]

    GRADING GUIDELINE

    GG 1.4:

    The project requirements are as set out in the Project Brief and the Criteria.

    Please be reminded that although there can be focus on certain outcomes, the

    Assessment will be based on the Project Briefand the Marking

    Criteria outlined.

    aSir(ChooKa

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    icationDesign)

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    1.1 PROJECT DEVELOPMENT ~ PROBLEM ANALYSIS

    . . . EXCELLENT . . .

    PA-E1 . . .

    Has veryintelligentlyand clearly analysed the nature of the task, problem orissue.

    PA-E2 . . .

    Has questionedthe views of others andseenall sides of the argument.

    PA-E3 . . .

    Has shown outstandingopen-mindednessandobjectivity.

    aSir(ChooKa

    m

    Thong~MasterofDesig

    ninC

    ommun

    icationDesign)

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    1.1 PROJECT DEVELOPMENT ~ PROBLEM ANALYSIS

    . . .GOOD. . .

    PA-G 1 . . .

    Has satisfactorily analysed the nature of the task, problem or issue.

    PA-G 2

    Has shown awareness of the differential importance of the variouselements but may not be consistently open-minded orobjective.

    aSir(ChooKa

    m

    Thong~MasterofDesig

    ninC

    ommun

    icationDesign)

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    1.1 PROJECT DEVELOPMENT ~ PROBLEM ANALYSIS

    . . . FAIR . . .

    PA-F1:

    Has shown little orno analytical understanding.

    PA-F2:

    Is unable to establish hierarchies ofimportance.

    PA-F3:

    Follows slavishly the views of others. Is unable to perceive ownprejudices.

    aSir(ChooKa

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    Thong~MasterofDesig

    ninC

    ommun

    icationDesign)

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    1.2 PROJECT DEVELOPMENT ~ RESEARCH

    . . . EXCELLENT . . .

    R-E1 . . .

    Has researched the issue thoroughly in breadth and depth.

    R-E2 . . .

    Has effectively selected and evaluated the materials and made verysuccessful use of it.

    aSir(ChooKa

    m

    Thong~MasterofDesig

    ninC

    ommun

    icationDesign)

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    1.2 PROJECT DEVELOPMENT ~ RESEARCH

    . . . GOOD . . .

    R-G1 . . .

    Has researched the issue satisfactorily.

    R-G2 . . .

    Has shown satisfactory ability to select and evaluate material, but may notbe equally strong on both.

    aSir(ChooKa

    m

    Thong~MasterofDesig

    ninC

    ommun

    icationDesign)

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    aSir(ChooKa

    m

    Thong~MasterofDesig

    ninC

    ommun

    icationDesign)

    [email protected]

    1.2 PROJECT DEVELOPMENT ~ RESEARCH

    . . . FAIR . . .

    R-F1 . . .

    Has failed to research the issue adequately.

    R-F2 . . .

    Has carried out

    no first-hand enquiry.

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    aSir(ChooKa

    m

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    icationDesign)

    [email protected]

    2.1 COMMUNICATION ~ ORAL COMMUNICATION

    . . . EXCELLENT . . .

    OC-E1 . . .

    Speaks very fluently.

    OC-E2 . . .

    Shows excellent variety ofpaceand intuition.

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    aSir(ChooKa

    m

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    icationDesign)

    [email protected]

    2.1 COMMUNICATION ~ ORAL COMMUNICATION

    . . . EXCELLENT . . .

    OC-E3 . . .

    Achieves good rapport with audience.

    OC-E4 . . .

    Structures material well and uses

    repetitionand

    emphasisvery

    effectively.

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    aSir(ChooKa

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    icationDesign)

    [email protected]

    2.1 COMMUNICATION ~ ORAL COMMUNICATION

    . . . GOOD . . .

    OC-G1 . . .

    Speaks competently sometimes but rather reliant on written notes.

    OC-G2 . . .

    Is

    not woodenand maintains the attention of the audience quite well.

    OC-G3 . . .

    Material is fairly well-structured.

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    aSir(ChooKa

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    icationDesign)

    [email protected]

    2.1 COMMUNICATION ~ ORAL COMMUNICATION

    . . . FAIR . . .

    OC-F1 . . .

    Speaks hesitantly.

    OC-F2 . . .

    May read entirely from notes.

    OC-F3 . . .

    Makes little sense if relating to an audience.

    OC-F4 . . .Material badly structured.

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    aSir(ChooKa

    m

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    ommun

    icationDesign)

    [email protected]

    2.2 COMMUNICATION ~ WRITTEN COMMUNICATION

    . . . EXCELLENT . . .

    WC-E1 . . .

    Writes very well with appropriate style.

    WC-E2 . . .

    Text is

    elegantand

    persuasiveand is structured

    clearlyand

    logically grammatically accurate and spelt correctly.

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    aSir(ChooKa

    m

    Thong~MasterofDesig

    ninC

    ommun

    icationDesign)

    [email protected]

    2.2 COMMUNICATION ~ WRITTEN COMMUNICATION

    . . . GOOD . . .

    WC-G1 . . .

    Writes quite well with some sense of the appropriate style.

    WC-G2 . . .

    Text is

    reasonablywell structured,

    clear,and

    logicalwith

    minormistakes in grammar and spelling.

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    aSir(ChooKa

    m

    Thong~MasterofDesig

    ninC

    ommun

    icationDesign)

    [email protected]

    2.2 COMMUNICATION ~ WRITTEN COMMUNICATION

    . . . FAIR . . .

    WC-F1 . . .

    Writes very badly with no sense of style.

    WC-F2 . . .

    Text is difficult to follow with serious lack ofclarity andlogic.

    WC-F3 . . .

    Weaknesses in grammar and spelling.

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    aSir(ChooKa

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    icationDesign)

    [email protected]

    2.3 COMMUNICATION ~ VISUAL COMMUNICATION

    . . . EXCELLENT . . .

    VC-E1 . . .

    Has chosen media with care and shows great skill in using chosen media.

    VC-E2 . . .

    Very successfullyrelates spoken or written communication with visual

    communication.

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    aSir(ChooKa

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    icationDesign)

    [email protected]

    2.3 COMMUNICATION ~ VISUAL COMMUNICATION

    . . . GOOD . . .

    VC-G1 . . .

    Has reasonably sound skill in choosing media and competent inusing media.

    VC-G2 . . .

    Is satisfactory in relation to spoken and written communication.

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    aSir(ChooKa

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    icationDesign)

    [email protected]

    2.3 COMMUNICATION ~ VISUAL COMMUNICATION

    . . . FAIR . . .

    VC-F1 . . .

    Little skill in choosing media and poor level of competence in use.

    VC-F2 . . .

    Little orno grasp of relating Visual Communication with spoken or writtencommunication.

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    aSir(ChooKa

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    icationDesign)

    [email protected]

    3.1 DESIGN POTENTIAL ~ CREATIVITY

    . . . EXCELLENT . . .

    C-E1 . . .

    Demonstrates a highly fertile imagination.

    C-E2 . . .

    Shows excellent powers ofinvention in terms oforiginalityofconcepts.

    C-E3 . . .

    Is not unduly bound by convention of precedent.

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    aSir(ChooKa

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    icationDesign)

    [email protected]

    3.1 DESIGN POTENTIAL ~ CREATIVITY

    . . . GOOD . . .

    C-G1 . . .

    Demonstrate average powers of imagination.

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    aSir(ChooKa

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    icationDesign)

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    3.1 DESIGN POTENTIAL ~ CREATIVITY

    . . . FAIR . . .

    C-F1 . . .

    Shows little evidence of imagination.

    C-F1 . . .

    Powers of invention are poor.C-F1 . . .

    Few ideas.

    C-F1 . . .

    Weak ideas.

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    aSir(ChooKa

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    icationDesign)

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    3.1 DESIGN POTENTIAL ~ FUNCTION

    . . . EXCELLENT . . .

    F-E1 . . .

    Produces a highly practical and workable solution.

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    aSir(ChooKa

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    icationDesign)

    [email protected]

    3.1 DESIGN POTENTIAL ~ FUNCTION

    . . . GOOD . . .

    F-G1 . . .

    Solution is reasonably practical and workable.

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    aSir(ChooKa

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    icationDesign)

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    3.1 DESIGN POTENTIAL ~ FUNCTION

    . . . FAIR . . .

    F-F1 . . .

    Solution is seriously impartial in one or more ways.

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    aSir(ChooKa

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    icationDesign)

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    3.2 DESIGN POTENTIAL ~ USE of TECHNOLOGY

    . . . EXCELLENT . . .

    UoT-E1 . . .

    Excellent grasp of technology.

    UoT-E2 . . .

    Has applied appropriate technology with great skill andunderstanding.

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    aSir(ChooKa

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    3.2 DESIGN POTENTIAL ~ USE of TECHNOLOGY

    . . . EXCELLENT . . .

    UoT-E3 . . .

    Demonstrates a high level of understanding of material and technicalprocesses.

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    aSir(ChooKa m

    Thong~MasterofDesig

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    [email protected]

    3.2 DESIGN POTENTIAL ~ USE of TECHNOLOGY

    . . . GOOD . . .

    UoT-G1 . . .

    Applies appropriate technology with satisfactory skills andunderstanding, though not always with complete success in understanding thematerials and technical processes.

    3 2 DESIGN POTENTIAL USE f TECHNOLOGY

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    aSir(ChooKa m

    Thong~MasterofDesig

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    [email protected]

    3.2 DESIGN POTENTIAL ~ USE of TECHNOLOGY

    . . . FAIR . . .

    UoT-F1 . . .

    Poor grasp of technology.

    UoT-F1 . . .

    Little skills or understanding of materials and technical processes.

    General Criteria Specific Criteria Graphic Design

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    aSir(ChooKa m

    Thong~MasterofDesig

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    icationDesign)

    [email protected]

    General Criteria Specific Criteria Graphic Design

    Project Development Problem Analysis / XX %

    Research / XX %

    2. Communication Oral Communication / XX %

    Written Communication / XX %

    Visual Communication / XX %

    3. Design Potential Creativity / XX %

    Function/Usefulness / XX %

    Use of Technology / XX %

    TOTAL / 100 %

    10Q

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    . . . 10Q . . .

    aSir(ChooKa m

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    icationDesign)