choo kam thong (asir)__marking criteria 2010

8/9/2019 Choo Kam Thong (aSir)__Marking Criteria 2010

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Choo Kam Thong (aSir)Master of Design(in Communication Design)Swinburne UniversityMelbourne, Australia

016-685 7375019- 360 [email protected]

aSir(ChooKa

mT

hong~MasterofDesig

ninC

ommun

icationDesign)


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[email protected]

GRADING GUIDELINE

aSir(ChooKa

mT

hong~MasterofDesig

ninC

ommun

icationDesign)


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GRADING GUIDELINE

GG 1.1:

This is a Standard Assessment Marking Schedule to be undertaken, by the

lecturer-in-charge, for the purpose of grading the students project on the set

guidelines to ascertain the competency of an individual students progress

during the course.

aSir(ChooKa

m

Thong~MasterofDesig

ninC

ommun

icationDesign)


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GRADING GUIDELINE

GG 1.2:

The criteria set is a measurement to gauge the capability and progression of

skills, technical competency and technology to form a general

appraisal ofdesign intent.

aSir(ChooKa

m

Thong~MasterofDesig

ninC

ommun

icationDesign)


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GRADING GUIDELINE

GG 1.3:

The marking of all students project work is to be carried out on the scheduled

Assessment Date.

aSir(ChooKa

m

Thong~MasterofDesig

ninC

ommun

icationDesign)


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GRADING GUIDELINE

GG 1.4:

The project requirements are as set out in the Project Brief and the Criteria.

Please be reminded that although there can be focus on certain outcomes, the

Assessment will be based on the Project Briefand the Marking

Criteria outlined.

aSir(ChooKa

m

Thong~MasterofDesig

ninC

ommun

icationDesign)


7/[email protected]

1.1 PROJECT DEVELOPMENT ~ PROBLEM ANALYSIS

. . . EXCELLENT . . .

PA-E1 . . .

Has veryintelligentlyand clearly analysed the nature of the task, problem orissue.

PA-E2 . . .

Has questionedthe views of others andseenall sides of the argument.

PA-E3 . . .

Has shown outstandingopen-mindednessandobjectivity.

aSir(ChooKa

m

Thong~MasterofDesig

ninC

ommun

icationDesign)


8/[email protected]


. . .GOOD. . .

PA-G 1 . . .

Has satisfactorily analysed the nature of the task, problem or issue.

PA-G 2

Has shown awareness of the differential importance of the variouselements but may not be consistently open-minded orobjective.

aSir(ChooKa

m

Thong~MasterofDesig

ninC

ommun

icationDesign)


9/[email protected]


. . . FAIR . . .

PA-F1:

Has shown little orno analytical understanding.

PA-F2:

Is unable to establish hierarchies ofimportance.

PA-F3:

Follows slavishly the views of others. Is unable to perceive ownprejudices.

aSir(ChooKa

m

Thong~MasterofDesig

ninC

ommun

icationDesign)


10/[email protected]

1.2 PROJECT DEVELOPMENT ~ RESEARCH


R-E1 . . .

Has researched the issue thoroughly in breadth and depth.

R-E2 . . .

Has effectively selected and evaluated the materials and made verysuccessful use of it.

aSir(ChooKa

m

Thong~MasterofDesig

ninC

ommun

icationDesign)


11/[email protected]


. . . GOOD . . .

R-G1 . . .

Has researched the issue satisfactorily.

R-G2 . . .

Has shown satisfactory ability to select and evaluate material, but may notbe equally strong on both.

aSir(ChooKa

m

Thong~MasterofDesig

ninC

ommun

icationDesign)


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aSir(ChooKa

m

Thong~MasterofDesig

ninC

ommun

icationDesign)

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. . . FAIR . . .

R-F1 . . .

Has failed to research the issue adequately.

R-F2 . . .

Has carried out

no first-hand enquiry.


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aSir(ChooKa

m

Thong~MasterofDesig

ninC

ommun

icationDesign)

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2.1 COMMUNICATION ~ ORAL COMMUNICATION


OC-E1 . . .

Speaks very fluently.

OC-E2 . . .

Shows excellent variety ofpaceand intuition.


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aSir(ChooKa

m

Thong~MasterofDesig

ninC

ommun

icationDesign)

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OC-E3 . . .

Achieves good rapport with audience.

OC-E4 . . .

Structures material well and uses

repetitionand

emphasisvery

effectively.


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aSir(ChooKa

m

Thong~MasterofDesig

ninC

ommun

icationDesign)

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. . . GOOD . . .

OC-G1 . . .

Speaks competently sometimes but rather reliant on written notes.

OC-G2 . . .

Is

not woodenand maintains the attention of the audience quite well.

OC-G3 . . .

Material is fairly well-structured.


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aSir(ChooKa

m

Thong~MasterofDesig

ninC

ommun

icationDesign)

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. . . FAIR . . .

OC-F1 . . .

Speaks hesitantly.

OC-F2 . . .

May read entirely from notes.

OC-F3 . . .

Makes little sense if relating to an audience.

OC-F4 . . .Material badly structured.


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aSir(ChooKa

m

Thong~MasterofDesig

ninC

ommun

icationDesign)

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2.2 COMMUNICATION ~ WRITTEN COMMUNICATION


WC-E1 . . .

Writes very well with appropriate style.

WC-E2 . . .

Text is

elegantand

persuasiveand is structured

clearlyand

logically grammatically accurate and spelt correctly.


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aSir(ChooKa

m

Thong~MasterofDesig

ninC

ommun

icationDesign)

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. . . GOOD . . .

WC-G1 . . .

Writes quite well with some sense of the appropriate style.

WC-G2 . . .

Text is

reasonablywell structured,

clear,and

logicalwith

minormistakes in grammar and spelling.


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aSir(ChooKa

m

Thong~MasterofDesig

ninC

ommun

icationDesign)

[email protected]


. . . FAIR . . .

WC-F1 . . .

Writes very badly with no sense of style.

WC-F2 . . .

Text is difficult to follow with serious lack ofclarity andlogic.

WC-F3 . . .

Weaknesses in grammar and spelling.


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aSir(ChooKa

m

Thong~MasterofDesig

ninCommun

icationDesign)

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2.3 COMMUNICATION ~ VISUAL COMMUNICATION


VC-E1 . . .

Has chosen media with care and shows great skill in using chosen media.

VC-E2 . . .

Very successfullyrelates spoken or written communication with visual

communication.


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aSir(ChooKa

m

Thong~MasterofDesig

ninCommun

icationDesign)

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. . . GOOD . . .

VC-G1 . . .

Has reasonably sound skill in choosing media and competent inusing media.

VC-G2 . . .

Is satisfactory in relation to spoken and written communication.


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aSir(ChooKa

m

Thong~MasterofDesig

ninCommun

icationDesign)

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. . . FAIR . . .

VC-F1 . . .

Little skill in choosing media and poor level of competence in use.

VC-F2 . . .

Little orno grasp of relating Visual Communication with spoken or writtencommunication.


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aSir(ChooKa

m

Thong~MasterofDesig

ninCommun

icationDesign)

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3.1 DESIGN POTENTIAL ~ CREATIVITY


C-E1 . . .

Demonstrates a highly fertile imagination.

C-E2 . . .

Shows excellent powers ofinvention in terms oforiginalityofconcepts.

C-E3 . . .

Is not unduly bound by convention of precedent.


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aSir(ChooKa

m

Thong~MasterofDesig

ninCommun

icationDesign)

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. . . GOOD . . .

C-G1 . . .

Demonstrate average powers of imagination.


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aSir(ChooKa

m

Thong~MasterofDesig

ninCommun

icationDesign)

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. . . FAIR . . .

C-F1 . . .

Shows little evidence of imagination.

C-F1 . . .

Powers of invention are poor.C-F1 . . .

Few ideas.

C-F1 . . .

Weak ideas.


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aSir(ChooKa

m

Thong~MasterofDesig

ninCommun

icationDesign)

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3.1 DESIGN POTENTIAL ~ FUNCTION


F-E1 . . .

Produces a highly practical and workable solution.


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aSir(ChooKa

m

Thong~MasterofDesig

ninCommun

icationDesign)

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. . . GOOD . . .

F-G1 . . .

Solution is reasonably practical and workable.


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aSir(ChooKa

m

Thong~MasterofDesig

ninCommun

icationDesign)

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. . . FAIR . . .

F-F1 . . .

Solution is seriously impartial in one or more ways.


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aSir(ChooKa

m

Thong~MasterofDesig

ninCommun

icationDesign)

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3.2 DESIGN POTENTIAL ~ USE of TECHNOLOGY


UoT-E1 . . .

Excellent grasp of technology.

UoT-E2 . . .

Has applied appropriate technology with great skill andunderstanding.


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m

Thong~MasterofDesig

ninCommun

icationDesign)

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UoT-E3 . . .

Demonstrates a high level of understanding of material and technicalprocesses.


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aSir(ChooKa m

Thong~MasterofDesig

ninCommun

icationDesign)

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. . . GOOD . . .

UoT-G1 . . .

Applies appropriate technology with satisfactory skills andunderstanding, though not always with complete success in understanding thematerials and technical processes.

3 2 DESIGN POTENTIAL USE f TECHNOLOGY


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aSir(ChooKa m

Thong~MasterofDesig

ninCommun

icationDesign)

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. . . FAIR . . .

UoT-F1 . . .

Poor grasp of technology.

UoT-F1 . . .

Little skills or understanding of materials and technical processes.

General Criteria Specific Criteria Graphic Design


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aSir(ChooKa m

Thong~MasterofDesig

nin

Commun

icationDesign)

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General Criteria Specific Criteria Graphic Design

Project Development Problem Analysis / XX %

Research / XX %

2. Communication Oral Communication / XX %

Written Communication / XX %

Visual Communication / XX %

3. Design Potential Creativity / XX %

Function/Usefulness / XX %

Use of Technology / XX %

TOTAL / 100 %

10Q


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. . . 10Q . . .

aSir(ChooKa m

Thong~MasterofDesig

nin

Commun

icationDesign)

choo kam thong (asir)__marking criteria 2010

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