choosing a smartphone
DESCRIPTION
Choosing a Smartphone. http://xkcd.com/662/. Dameon D. Welch-Abernathy March 2010. Overview. What, Where, Why’s of Smartphones Mobile Operators Mobile Operating Systems & Phones Market Share Data Sample Applications General Advice. - PowerPoint PPT PresentationTRANSCRIPT
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Overview
What, Where, Why’s of Smartphones
Mobile Operators
Mobile Operating Systems & Phones
Market Share Data
Sample Applications
General Advice
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Photo: http://www.flickr.com/photos/fishbraintexas/3607335901/
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There is no agreement in the the industry about what precisely constitutes a smartphone, and
definitions have changed over time.
What Is A Smartphone?
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Why A Smartphone?
•Web Browsing
•Email (Corporate, Personal)
•Social Networking
•Music/Video on the Go
•Third Party Applications
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Terms and Conditions
of buying a Smartphone
•Handset Exclusivity
•Different Technologies (GSM vs CDMA)
•Handsets “Locked” To Carriers
•Different Frequencies
•Contract Requirements
•Required Data Plan (up to $30/mo/line)
•Larger Early Termination Fee (Verizon)
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Unlocked PhonesPros:
•More Choices
•Not Tied to Operator
•No Contract
•Usable Worldwide
Cons:
•Harder to Obtain
•Higher Up-front Cost
•Only US GSM Carriers
•Not all frequencies covered by all handsets
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Know Your Gs
•G = Generation of wireless network technology
•1G = AMPS (Analog Voice)
•2G = GSM, CDMA, iDEN, TDMA (Digital Voice)
•2.5G = EDGE, 1XRTT (Data)
•3G = UMTS, HSDPA, HSPA, EVDO (Voice/Data)
•4G = LTE, WiMax (Data)
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Know Your Operators
• CDMA, 1XRTT, EVDO
• Best Overall Network
• Most Expensive
• Android, BlackBerry, WinMo
• 4G = LTE (2011)
• GSM, EDGE, HS(D)PA
• OK Network
• Average Cost
• Android, BlackBerry, WinMo, iPhone, Symbian
• 4G = LTE (2011)
• CDMA, iDEN, 1XRTT, EVDO
• OK Network
• Below Average Cost
• Android, BlackBerry, WinMo, WebOS
• 4G = WiMax (Now)
• GSM, EDGE, HS(D)PA
• Smallest Network
• Lowest Cost
• Android, BlackBerry, WinMo
• 4G = HSPA+ (2010), LTE (2012)
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Source: Strategy Analytics, Based on carrier reports
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Are You Covered?
•Verizon Wireless: http://bit.ly/vzwmap
•http://www.wireless.att.com/coverageviewer/
•http://www.t-mobile.com/coverage/
•http://coverage.sprint.com/
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Operating Systems and Handsets
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Platform Fragmentation
Applications don’t necessarily work across different handsets by the same
manufacturer running the same operating system.
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AndroidPros:
•Google Services Integration
•Multitasking
•Touch Support
•Strong Web Browser
•MS Exchange Support
•Many Manufacturers
Cons:
•Inconsistent Interface
•Platform Fragmentation
•Exchange Support Not Complete
•Limited # of Installed Applications
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Motorola Droid• Verizon Wireless
exclusive
• $200 with 2/yr contract
• 480x854 screen with hardware keyboard
• 5mp Camera w/Flash
•WiFi, GPS, Accelerometer
•MicroSD Slot
• Free Turn by Turn Navigation
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Nexus One•Only from
google.com/phone
• T-Mobile/AT&T (now), Verizon/Sprint (soon)
• $179 with new 2/yr T-Mo contract, $529 w/o contract
• 800x480 AMOLED touchscreen
• 5mp Camera w/Flash
•WiFi, GPS, Accelerometer
•MicroSD Slot
• Free Turn by Turn Navigation
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Samsung Moment• Sprint Exclusive
• $200 with 2/yr contract
• 320x480 AMOLED touchscreen
• 3.2mp Camera w/Flash
•WiFi, GPS, Accelerometer
•MicroSD Slot
• Free Turn by Turn Navigation
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Motorola Backflip
• AT&T Exclusive
• $100 with 2/yr contract
• 320x480 touchscreen
• 5mp Camera w/Flash
•WiFi, GPS, Accelerometer
•MicroSD Slot
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BlackBerryPros:
•Excellent Email Client
•Blackberry Messenger
•Lots of Applications
•Devices can be controlled centrally
Cons:
•Requires BlackBerry-specific server for corporate email
•Weak Web Browser
•Limited Multitasking
•Limited # of installed apps
•Platform Fragmentation
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BlackBerry Bold 9700
• T-Mobile and AT&T
• $130-$200 with 2/yr contract
• 480x360 display
• 3.2mp Camera w/Flash
•MicroSD Slot
•WiFi, GPS
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BlackBerry Tour 9630
• Sprint and Verizon Wireless
•CDMA and GSM
• $100-200 with 2/yr contract
• 480x360 display
• 3.2mp Camera w/Flash
•MicroSD Slot
•WiFi, GPS
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BlackBerry Storm 9530
• Verizon Wireless
• $130 with 2/yr contract
•CDMA/GSM Capable
• 480x360 display
• 3.2mp Camera w/Flash
•MicroSD Slot
•GPS
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iPhone OSPros:
•Touch Interface
•MS Exchange Support
•Strong Web Browser
•100k+ Apps
•Can Move Apps Between Handsets, iPod Touch and iPad
Cons:
•No Multitasking (yet)
•Only Apple-Approved Applications
•No Flash Support
•Tied to iTunes
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Apple iPhone 3GS
• AT&T Exclusive
• $199 (16GB) or$299 (32GB) with 2/yr contract
• 480x320 touch display
• 3.2mp Camera w/AF
•WiFi, GPS, Accelerometer
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SymbianPros:
•#1 Smartphone Platform Worldwide
•Variety of Handsets
•Touch Support
•MS Exchange Support
•Good Web Browser
•Lots of Applications
Cons:
•Difficult to obtain in US
•Platform Fragmentation
•Limited Flash Support
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Nokia E72• Available On nokiausa.com
and other retailers (not US operators)
• $359 (no contract)
• 320x240 display
• 5mp Camera w/AF, Flash
• Supports 3G on AT&T (850Mhz/1900Mhz) and Euro/Asia (2100Mhz)
• Free turn-by-turn navigation (download)
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Nokia 5800 XM
• Available On nokiausa.com and other retailers (not US operators)
• $269 (no contract)
• 640x360 touch display
• 3.2mp Camera w/AF, Flash
• AT&T 3G (850Mhz/1900Mhz) or Euro 3G(2100mhz) depending on model
• Free turn-by-turn navigation (download)
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WebOSPros:
•Touch Support
•Excellent Web Browser
•MS Exchange Support
•Multitasking
•Best Contacts/Calendar
Cons:
•Not A Lot Of Apps
•No Flash Support (yet)
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Palm Pre (Plus)
• Sprint, Verizon Wireless
• $149 w/2 year contract
• 320x480 display
• 3mp Camera w/Flash
•WiFi, GPS, Accelerometer
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Palm Pixi (Plus)
• Sprint, Verizon Wireless
• $50-80 w/2 year contract
• 320x480 display
• 3mp Camera w/Flash
•WiFi (Verizon Only), GPS, Accelerometer
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WindowsMobile (WinMo)Pros:
•Touch Support (newer models)
•MS Exchange Support
•Microsoft Office
•Lots of Applications
•Flash Support
Cons:
•Inconsistent UI
•Poor Browser
•Platform Fragmentation
•OS Upgrades Vary
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HTC Touch Pro 2
• T-Mobile, Sprint, Verizon, AT&T (Tilt 2)
• $200-$300 w/2 year Contract
• 480x800 touch display
• Slide-out QWERTY keyboard
• 3.2mp Camera
•WiFi, GPS, MicroSD
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Samsung Omnia II
• Verizon Wireless Exclusive
• $100 w/2 year Contract
• 480x800 AMOLED touch display
• Slide-out QWERTY keyboard
• 5mp Camera w/Flash
•WiFi, GPS, MicroSD
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Market Share Data
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Sample Applications
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Edit DOC/XLS/PPT
• Android: Documents to Go ($20)
• BlackBerry: Documents to Go ($70)
• iPhone: Documents to Go ($10-$15), Quickoffice ($10)
• Symbian: OfficeSuite ($15), Quickoffice ($40)
• WinMo: Included
• WebOS: Documents to Go (Early 2010)
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Expense Tracking
• Android: My Expense Tracker ($10)
• BlackBerry: Expense Manager ($13)
• iPhone: iXpenseIt ($5)
• Symbian: Expense Tracker ($30)
• WinMo: Expense 2.0 ($10)
• WebOS: None
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Twitter Clients
• Android: Twitdroid (free or $5)
• BlackBerry: Twitterberry (free)
• iPhone: Tweetings ($2), others free to $5
• Symbian: Gravity ($10)
• WinMo: PockeTwit (free), moTweets (free)
• WebOS: Tweed ($4)
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Photo: Marco Bellicci http://www.flickr.com/photos/marcobellucci/3534516458/
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General AdviceWon’t get everything you want
Check coverage maps, ask your friends
Try before you buy
Understand store return policies
Consider previous application investment
Always something new on the horizon
Buy for today, not for tomorrow
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Photo: http://www.flickr.com/photos/nateone/3768979925/