choosing the right campaign
Post on 21-Oct-2014
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Are you an experienced Affiliate, but still you are not sure whether you choose the right campaigns? Tasos Kalogeras, Performance Engineering Manager at ForestView, has some valuable insights for you!TRANSCRIPT
![Page 1: Choosing the right campaign](https://reader034.vdocument.in/reader034/viewer/2022042613/54476519afaf9f65178b4862/html5/thumbnails/1.jpg)
How to choose the right campaign?
Tasos Kalogeras, Performance Engineering Manager,ForestView
Affiliate Marketing Master Class
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Publishers ask:How will I maximize my profit?
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What are the options?
Campaign 1 Campaign 2
Choose campaign 1Choose campaign 2
Choose both campaignsChoose non of the campaigns
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What Publishers have
Ad Inventory=
Ad Impressions
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Ad impressions’ types
BannersText AdsArticles – AdvertorialsNewslettersFacebook Page…
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Different Campaign Types
CPACPC
CPS
CPM
Hybrid
Actions
Impressions
Clicks
Sales
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So … how can I maximize my revenues???
By maximizing my eCPM
Learn your audience
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People Visiting your Website
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Demographic
13-1819-25
46+
35-45
26-35
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Interests
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Education
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How to Segment your Audience
Most popular ways to do this:
1. Newsletter Subscription2. Facebook Page3. Google Analytics
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How to Segment your Audience Newsletter Subscription
Ask for the info you need:
• During the initial subscription• With a contest for old and new subscribers
Be careful! Do not overdo it! Ask only for the necessary info
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How to Segment your Audience Facebook Page
Ask for or find the info you need:
• Facebook Insights• Create an app and ask for permissions
Be careful! Do not overdo it! Ask only for the necessary info
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How to Segment your Audience Own Website
Find the info you need:
• Website categories• Website content• Google Analytics audience segmentation • Google Analytics Events
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…And when you define your audiences…
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Inside Website Targeting
Logged in users
In specific categories
In specific articles
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Outside Website Targeting 1
Through Newsletters
Outside Website Targeting 2
Facebook Page
1. Targeted Posts2. Targeted Promoted Posts
DON ‘ T
WASTE
INVENTORY
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Next time you’ll ask yourself
“Will this be a profitable campaign?”
You’d better think:
“Does this campaign fit to my audiences?”
![Page 20: Choosing the right campaign](https://reader034.vdocument.in/reader034/viewer/2022042613/54476519afaf9f65178b4862/html5/thumbnails/20.jpg)
Thank You!
Contact detailsName: Tasos KalogerasEmail: [email protected]: tasos_kalogeras
URLs:http://www.forestview.gr/gr/services/