choosing your media
TRANSCRIPT
Communication is the sharing of information between two or more individuals or groups to reach a common understanding.
It requires the employment of an appropriate medium or channel for each message.
Information richness - this is the amount of information that a medium can carry and the extent to which it enables both parties to reach a common understanding.
Timeliness
Need for paper or electronic trail or history
Media Features Media Features
• Highest information richness.• Can take advantage of verbal and
nonverbal signals.• Provides for instant feedback.
• Management by wandering around takes advantage of this with informal talks to workers.
• Examples:MeetingsInformal chatsVideo Conferencing:
Face-to-Face Communication
• Next highest richness.• No visual nonverbal cues
• Has tone of voice, sender’s emphasis and quick feedback.
• Examples:
Phone communication
Verbal Communication electronically transmitted
• Lower richness than the verbal forms, but still is directed at a given person.
• Personal addressing helps ensure receiver reads it.• Cannot provide instant feedback to sender but can get
feedback later.• Excellent for complex messages needing follow-up.
• Examples:LettersE-mail
Personally Addressed Written Communication
• Lowest richness.• Good for messages to many receivers.
Little feedback is expected.
• Examples:NewslettersReports
Impersonal Written Communication
Scale of RichnessScale of Richness
Face-to-facecommunication
Face-to-facecommunication
Verbal communicationelectronicallytransmitted
Verbal communicationelectronicallytransmitted
Personal written communication
Personal written communication
Impersonal written communication
High Richness
Low Richness