chotu kool godrej
TRANSCRIPT
CHOTU KOOL GODREJ TEAM KCT.BS
INTRODUCTION• In 1897 a young man named Ardeshir Godrej gave
up law and turned to lock-making
• Today, we have 15 diverse business divisions offering consumer, office, and industrial products and services of the highest quality to every corner of India and across the globe.
• 80% families in India do not own a Refrigerator
• Handy chotu Cool by Godrej has targeted those people
• Chotu Kool Godrej – Chirag Shah
• MD- Jamshyd Godrej
• official launch was on 14th Oct., 2010
in Goa, Maharashtra
FEATURES• 43 Litres Capacity,
• Works on- Solid state electronic Chip
• Operates on 230V AC, also works on invertors
• Plastic body (Rust free)
• Weighs around 8.9 Kgs
• Simple design
• Almost Service free
ABOUT THE COMPANY• Started before 3 and Half years.
• DI Team- Disruptive Innovation
• Its the relation between Society and Business
THEY BELIEVE
• That the needs of people are specific but the products are not available
• Sustaining innovation technology delivers more
• Disruptive Innovation takes time to deliver the needs
INSIDE CHOTU COOL
PROMOTING STRATEGIES• It doesn’t have a normal distribution network,
it distributes through POST OFFICE, so that it could be reached to each n every single part of INDIA in a reasonable cost,
• It has a tie up with the NGOs, Self Helped Groups and Social Entrepreneurs,
• Its distributed through 1,50,000 post offices, (these are most trusted people in the world)
• Research was being done by spending time with the households who never owned a refrigerator
FEATURES• 43 Litres Capacity,
• Works on- Solid state electronic Chip
• Operates on 230V AC, also works on invertors
• Plastic body (Rust free)
• Weighs around 8.9 Kgs
• Simple design
• Almost Service free
INNOVATION• The network chosen by them is very
innovative and will increase the availability
• They are planning to make it available in the cars is their next step.
• ,The ones who are having a refrigerator already are also buying this HANDY CHOTU COOL refrigerator
THANK YOU