chprms-good bad brilliant · nationally ranked locally trusted — us news & world report...
TRANSCRIPT
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THE
GOODTHE
BADTHE
BRILLIANT
HEALTHCARE OUT-OF-HOME ADVERTISING
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TODD
TURNER
SAM
WHITE
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WHAT’S YOUR
FAVORITE CAMPAIGN OF
ALL TIME?
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YOU WILL BE THAT
BRILLIANT
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THE
GOOD
o SIMPLE o WELL-DESIGNED o SINGLE MESSAGE
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THE
BAD
o SIMPLE o WELL-DESIGNED o SINGLE MESSAGE
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THE
BRILLIANT
o SIMPLE o WELL-DESIGNED o SINGLE MESSAGE
o EVOKES EMOTION o UNEXPECTED o TALKS WITH NOT AT o DELIGHTS THE VIEWER o PROVOKES THOUGHT o IS AN EVENT
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WARNING THE FOLLOWING ADVICE
MIGHT BE SHOCKING
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PUT THE BRAND STANDARDS AWAY FOR A WHILE
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OUR WORK
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IDEAS BUILD BRANDS
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THANKS
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