chris adams
TRANSCRIPT
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Some key dates in DTT evolution
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Year Event
1996 Broadcasting Act (Framework for DTT Mux allocation and licensing)
1998 DTT services launched
2002 ITV Digital collapses – Freeview launched
2003 Comms Act launched
2004 New Digital licences issued to commercial PSBs
2005 Switchover timetable announced Digital UK launched
2008 Switchover begins in earnest
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Progress to digital in the last 10 years
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Source: GfK research from Q1 2007 onwards; previous quarters use platform operator data, research and Ofcom estimates. Note: TV over ADSL take-up is too low a percentage to appear on this chart . Taken from Ofcom Digital Progress report Q1 2009 published 29 June 2009.
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Key switchover facts • 15 TV Regions
• 67 Transmitter Groups – each switching in two stages at different times 2008-2012
• Over 1,100 main transmitters and relays in UK network – all need upgrading for DTT
• DTT currently covers 73% of UK households
• Switchover will deliver universal coverage of 98.5% (equivalent to analogue today)
Regional switchover – completes end 2012
Source: Digital UK
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Division of responsibilities for switchover
• Overall responsibility for switchover policy • Assistance for vulnerable groups • Public sector switchover implementation
• Licensing and regulation of broadcasters • Spectrum planning & international co-ordination • Research and market information
• Co-ordination and project management role • Consumer information • Rollout of DTT network nationwide
Government
Digital UK (broadcasters & industry)
Ofcom
DSHS (BBC, DUK, DCMS)
• Delivering Help Scheme for eligible households • Appointing provider for main scheme • BBC managing contractor to deliver scheme
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Stakeholders involved in switchover
IMPLEMENTATION POLICY & REGULATION ADVISORY GROUPS
Department for Media, Culture and Sport
Department of Business Enterprise & Regulatory
Reform
The Consumer Expert Group
The Platform Advisory Group
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Information leaflet
Website Television
Retail
Press ads
Simultaneous ads on all main channels Press advertising – national and
regional Radio – regional Website with postcode checker Call centre – 0845 6 50 50 50 Information leaflets to 3m homes Retail information and promotion
Digital UK’s nationwide campaign
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Helping vulnerable consumers Government has allocated £600m of TV licence fee money to help older and vulnerable people with switchover.
Assist seven million eligible across UK
• Are 75 or over, or
• Receive(or could receive) disability living allowance, attendance or constant attendance allowance, mobility supplement, or
• Have lived in a care home for six months or more, or
• Are registered blind or partially sighted
What is provided
• Practical help to convert one TV: digital box, installation (aerial/dish if needed), user support
How Much
• Two-thirds pay £40
• One-third receive for free (if on income support, income-based job seekers allowance or pension credit)
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Regulatory framework for switchover
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Licensing ensures that switchover happens
• In the UK Public Service Broadcasters (except BBC) have licences that include provisions for digital switchover.
• These require the broadcasters to: • Switch off analogue and replace with digital to a specific timetable. • Mandate transmitters, frequencies and powers they must use so they
achieve coverage targets. • Require communication with viewers and co-operation with other
stakeholders.
• Multiplex operators also have licences with requirements that match the timetable and coverage targets the broadcasters have to achieve.
• Commercial broadcasters just require a content licence called a DTPS to provide services (after they have negotiated carriage on a Multiplex)