chris brogan presentation
TRANSCRIPT
Thursday, January 31, 13
Thursday, January 31, 13
STORYOVERDATA
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IT’S NOTABOUTTHE MIC
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WHAT DOES A RENTER WANT?
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MOBILE FIRSTEASY COMPAREPHOTOS/VIDEOSREVIEWS
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WHAT DOES A MARKETERWANT ?
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MORE LEADSMORE REACHLESS TIME & $SIMPLER METRICS
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WHAT DOES A SALESPERSONWANT ?
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MORE PROSPECTSMORE TRUSTLESS COMPLEXMORE REFERRALS
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SOCIAL STUFF
ONE SOLUTIONCONTENT MARKETING
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WHAT MAKESTHIS SODIFFICULT ?
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THE
OVERSATURATEDWORLD
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CONSUMPTIONNATION
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THE WEB AFTERPANDA & PENGUIN
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HOURS IN A DAYSUBJECT MATTERA PLAN
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YOUWERETOLD
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CHRIS BROGAN : OUR FRAMES
@[email protected]://HUMANBUSINESSWORKS.COM#IMPACTEQ
WE HELP YOU CRAFT A VISION, A PLAN, AND BUILD A COMMUNITY OF SUPPORT TO HELP YOU MEET YOUR GOALS.
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IF YOU REMEMBER ONLY
FIVE TAKEAWAYS(THEN WE BOTH WIN!)
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FIVE WINS
MOBILE RESPONSIVE“WARM LANDING” PAGEFUNNEL MINDED CONTENT STORESBUYER HERO MATERIALSHARABILITY IS FUEL
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C R E A T EThursday, January 31, 13
PEOPLE BUY?HOW DO
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MOBILE! MORE EDUCATEDVELOCITY OF SALESHARABILITYCUSTOM EXPERIENCESREFERRALS/REVIEWSMOBILE!
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BILLBOARDCHALLENGE:
BLIGHTThursday, January 31, 13
ANY IDEASHOW YOUWOULD HELP ?
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SOMETHING TOTALK ABOUT
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SOMETHING TOSHOOT
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C R E A T EThursday, January 31, 13
THE PEOPLE THATYOU MEET
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NEWCOMERCHALLENGE:
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DOLLAR SHAVE CLUB
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IMPACT=
CONTRAST * (REACH + EXPOSURE + ARTICULATION + TRUST + ECHO)
CREATEThursday, January 31, 13
C R E A T EThursday, January 31, 13
HOW DO YOUHELPDOLLAR SHAVECLUB
?Thursday, January 31, 13
MY CUSTOMERSCHALLENGE:
AREN’T HEREThursday, January 31, 13
EVENT TRIGGEREDOPPORTUNITIES(LISTENING TOOLS!)
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EDUCATIONYOUTUBE! YOUTUBE! YOUTUBE!
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AN OPPORTUNITYMIX THOSE STORIES WITH THEMSTORIES
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ASK 3 QUESTIONS
WHAT IS THE STORY? HOW CAN I INCLUDE MY GUEST?HOW WILL I MAKE THIS SHAREWORTHY?
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HELP THEM ONONRAMPING TO SOCIAL SUCCESS
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GOALSIDEASPLATFORMNETWORK
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INTERNAL CLARITY
EXTERNALMENTALOWNERSHIP
(WHEN I SAY CELL PHONE, YOU SAY...)
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CONTRAST
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REACHEXPOSUREWE ARE FLEDGLINGTV STATIONS
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REACH/EXPOSUREAMEX OPEN VS BUSINESSWEEKCOMEDIANS IN CARS GETTING COFFEETRADE MAG 2.0AUTO PARTS CATALOG VS IPAD
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THEJUNKWEBAND THEPHONETERNETThursday, January 31, 13
THEJUNKWEB
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THEPHONETERNET
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NOT ENOUGHCHALLENGE:
REACH/EXPOSURE
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JOEINMADISON
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C R E A T EThursday, January 31, 13
ASSET SPECTRUM
ATTENTIONSTORYSHARINGEMOTIONTRUST
THIS ISN’T IN THE BOOK!
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TRUST & ECHO
DOLLAR SHAVE CLUBAJ BOMBERSME
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GOALSIDEASPLATFORMNETWORK
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SERVING SUGGESTIONS
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GOALSWE HELP ____ BY BEING THE BEST AT ____& WE EXCEED EXPECTATIONS BY ___.IF WE DO IT RIGHT, WE HOPE YOU’D TELL YOUR FRIENDSTHAT WE _____.
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GOALS & IDEASTIE BIG STORIES TO SIMPLE METRICS1-2 METRICS TOPS PER GROUP(EX) MARKETING: $ OR #(EX) SALES: $ PER GUEST(EX) SERVICE: REFERRAL GRADE SVC
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IDEASBRAVE!HIGH CONTRASTEASY TO ARTICULATECOMMUNITY’S LANGUAGEGIVE IDEAS HANDLES
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PLATFORM40% SMALL BUS NOT ON WEB68% OF WEB TRAFFIC IS MOBILEOFFLINE-TO-ONLINE OPPS
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NETWORK
RICKYGERVAIS
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EXTRACTION OF VALUE
AMANDAHOCKING
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ASSET SPECTRUM
ATTENTIONSTORYSHARINGEMOTIONTRUST
THIS ISN’T IN THE BOOK!
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RECIPES
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START SOMEWHEREHOMEBASE+OUTPOSTS+EMAILOUR PRESENCE GOALS ARECONTENT FOR THE MOBILE WORLDEDITORIAL CALENDAR (TOPICS)CRMMETRICS
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START SOMEWHEREPRESENCE MANAGEMENTNETWORKING ON AND OFFLINEPRE-DURING-POST EVENT NTWKGIN-NETWORK SHARINGTHE UP AND COMERSOUT OF NETWORK GROWTHTHE CLEAN ASKSERVICE CRAFTSMANSHIP
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CONTENT MKTGFLEDGLING TV STATIONSMAKE YOUR BUYER THE HERO(HARLEY, MOLESKINE, STOP&SHOP)EQUIP YOUR BUYER FOR SUCCESSTAPAS WORLD: MOBILE/FAST/EASYVIDEO/AUDIOEMAIL: THE GOLDEN TICKET
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HI!
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SPOTLIGHT
MY NEWSLETTER
HBWAY.COM/NL
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COMMUNITYNEVER YOUR COMMUNITYCOMMUNITY IS NEVER ONLY BUYERSTELL THEIR STORIES INCESSANTLYPARTICIPATE ANY WAY YOU CANOFFLINE (DIGITAL AMPLIFICATION)MAKE SHARING EASYEMAIL IS GOLDREFERRALS ARE A COMMUNITY SPORT
Thursday, January 31, 13
FIVE WINS
MOBILE RESPONSIVE“WARM LANDING” PAGEFUNNEL MINDED CONTENT STORESBUYER HERO MATERIALSHARABILITY IS FUEL
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TELL BIGGERSTORIES
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BEBRAVENOW
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LOVE THE GRIND
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SERVICECRAFTSMANSHIP
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MASTER THEIMPACTEQUATION!
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MORE?
THANK YOU SO VERY MUCH!
HBWAY.COM/NL
@CHRISBROGAN
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Thursday, January 31, 13