Small Businesses with Big Results

Chris Espinal

FacebookSocial media network

Status updates/ news

FacebookShare photos, videos, articles

Find businesses and connect

Facebook and Businesses

Efficient customer service

Promote new products

Business #1Ocho Mexican Grill

Locally grown farm-to-table Mexican fare in downtown LA

Their MissionPromote their restaurant

in a cheap and accessible way

Connect with customers

How They Did It

Ads ran within a 3-mile radius of the main

restaurant targeting 16–50 year olds

Created 10 ads, each with different

pictures inviting people

to try Ocho

Their Results

Business #2Just Falafel

• 100% vegetarian falafel fast food restaurant franchise

Their MissionBuild brand awareness

Help generate revenue for franchises

How They Did ItCreated a Facebook page

Post ads, pictures & videos

Attracted fans & customers

Their Results

https://www.facebook.com/eatOcho/timeline

https://www.facebook.com/McDonaldsUS?brand_redir=1

https://www.facebook.com/pages/KFC-thailand/173064882875127

https://www.facebook.com/JustFalafelUSA

https://www.facebook.com/business/success/ocho-mexican-grill

https://www.facebook.com/business/success/justfalafeluk

Resources