Interactive ExerciseChris HeuerPartner, The Conversation Group

Session OverviewChoose 3 words or phrases that describes you and/or your interests, write each on a post-it note and adhere to your name badge

Get up out of your seats and find someone who has one of the same words/phrases as you do and talk about your common interest (5 minutes)

Listen for the chimes to ring and STOP TALKING

Sit with your new friend & get ready to play

Sample words/phrases

California, Snowboarding, Marketing

Social Media, Education, Mother

Public Relations, Chicago Cubs, Watercolors

Web Junkie, Facebook, Twitter

FIND A NEW FRIEND, HAVE A CONVERSATIONLOOK FOR SOMEONE WITH A MATCHING KEYWORD OR PHRASE AND TALK ABOUT YOUR INTERESTS

Listen to Instructions :-)

WORD ASSOCIATION GAME - 5 MINUTESBRAINSTORM TOGETHER ALL THE OTHER WORDS AND PHRASES RELATED TO YOUR INTEREST

welcome to the world of tagging and folksonomies

Why is this important?

Understand that people can describe the same thing using different language

When the primary user interface is search, keywords, AKA tags, are very valuable

OCEAN, WATER, BALCONY, DOG, GOLDEN RETRIEVER,DAD, DALE WELLS, MAN’S BEST FRIEND, HAPPY, LOVE

What exactly are tags?

Words and Phrases

Descriptors

Signals of Intention, Attention & Interest

Unique Identifiers

Community Connectors

Personal Placeholders

Community ConnectorsNPTech tag

non profit technology

sharing resources

connecting with colleagues

massive collaborative effort that benefits everyone

Taxonomy vs. Folksonomy

Taxonomy

Framework of organizing that is a single view based on best guess

Folksonomy

Tag based system of organization from many different folks perspectives CC LICENSE - THOMAS VANDERWAL

Everything is MiscellaneousIn the physical world, an item like a book in a library can only exist in one place

This is the basis of the Dewey Decimal System

In a folder based hierarchy like Windows, a file can only exist in one place

We applied physical thinking to the way we organize digitally

CC LICENSE - LIBRARY_MISTRESSHTTP://FLICKR.COM/PHOTOS/LIBRARY_MISTRESS/383527143/

Tags in the world

Photo Storage and Sharingflickr.com

Social Bookmarkingdelicious.com

Bloggingwordpress.com

Hashtagstweemes.com

Primary Uses & BenefitsEnabling people to find things more easily and quickly

Increasing promotion

Finding experts or discovering people with similar interests

Understanding trends and gaining insights into collective wisdom and interests (ie, tag clouds)

Trends in last 24 hours

Flickr’s most popular photos for the last 24 hours

Attention and Interest

Gaining understanding through tag clouds

Chris Heuerchrisheuer.comtwitter.com/chrisheuerflickr.com/chrisheuerdelicious.com/chrisheuersocialmediaclub.orgtheconversationgroup.comchris@theconversationgroup.com m.408.834.0884