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CHRIS LEONE | PORTFOLIO 2018
INTRODUCTION
Within this document, you will find a guide to the work I’ve produced over the course of my career in racing.
Ranging from written features and recaps to social media programs and video edits, my portfolio serves to demonstrate the versatility of my skills as a content creator and social media strategist.
GRAPHIC DESIGN
SOCIAL MEDIA FOCUSED
GRAPHIC DESIGN
INSTAGRAM STORIES
Red Bull GRC Cards served as a way to create daily content for Instagram Stories, despite the series’ limited schedule. Various executions included, but were not limited to:
‣ Base cards for every driver
‣ Rookies: throwback Thursday posts featuring each driver’s first season
‣ Game Faces: cockpit shots with quotes from each driver
‣ First Wins: recaps of top drivers’ first victories
‣ iRacing: promo codes featuring vehicles included in the simulation
GRAPHIC DESIGN
DRIVER AND TEAM GRAPHICS
From 2015 forward, I produced social media graphics for every driver and team in Red Bull GRC promoting each season’s schedule, ticket sales and TV information for each race, and our annual Fan Favorite Driver poll.
VIDEOEDITING/STREAMING
VIDEO
POLARIS GRC TEST: APRIL 2018
ADDITIONAL EDITING
▸ Race Commercials
▸ B-Roll (for third party use)
▸ Sponsor Promotions
VIDEO
SOCIAL MEDIA CONTENT
▸ Edit: Powerblock
▸ Edit: Race Session
▸ Edit: Team Highlights
▸ Edit: On-Board Lap
▸ Edit: On-Board Stunt Show
▸ Facebook Live: In-Car Interview
▸ Facebook Live: Paddock Walk
WRITINGPRINT AND DIGITAL
WRITING
MAGAZINE FEATURES
Driver Profiles | Future Stars | Top GRC Moments
WRITING
WEBSITE CONTENT
▸ Author Page
▸ Race Recaps
▸ Mid-Event Updates
▸ Mid-Season Reviews
▸ Fantasy Challenge Recaps
▸ Rookie Roundups
▸ Staturday
OVER THE YEARS, CHRIS LEONE HAS PROVIDED ASSISTANCE FAR BEYOND THE NORMAL DUTIES OF A SERIES MEDIA DIRECTOR. CHRIS’S ATTENTION TO DETAIL AND DRIVE FOR SUCCESS ASSISTED IN THE GROWTH OF LOENBRO MOTORSPORTS, AS HE WORKED DIRECTLY WITH OUR TEAM TO PROMOTE VARIOUS COMMUNITY OUTREACH CAMPAIGNS AND CORPORATE PARTNERSHIPS TO RALLYCROSS FANS ACROSS THE GLOBE.
Josh Tons, Director of Social/Digital Content, Loenbro Motorsports
TESTIMONIAL
