chris savage's presentation at sage 2016
TRANSCRIPT
SAME, SAME - BUT DIFFERENT.
HOW TO STAND OUT, AND THRIVE.
WHAT GOT YOU HERE WON’T GET YOU THERE
CQ – CHANGE INTELLIGENCE IT’S THE ABILITY TO ADAPT AND CHANGE THAT UNDERPINS SUCCESS
CONSTANTLY REINVENTTO STAY ON TOP
THE CEO OF PUBLICIS
ARTHUR SADOUN
DON’T TRY TO BE THE BEST AT WHAT YOU DO…
...BE THE ONLY ONE WHO DOES IT!
GROW WHERE YOU ARE PLANTEDSTICK TO THE BUSINESSES AND MARKETS YOU KNOW BEST.
MODEL THOSE WHO HAVE ALREADY FORGED THE PATH AHEAD.
TOP 10 TIPS TO STAND OUT- AND THRIVE!
01 DIFFERENTIATE - THE POWER OF NICHING
01 DIFFERENTIATE - THE POWER OF NICHING
BE ABSOLUTELY SINGLE-MINDED ABOUT THE ‘ONE THING’ THAT WILL UNDERPIN YOUR SUCCESS.
“FOCUS. FOCUS. FOCUS. IF I HAD A DOG, I’D CALL IT FOCUS”
NICHING.NARROW THE FOCUS.DO A FEW THINGS REALLY WELL.
02 POSITIONING-TELLING THE STORY
4TH DIMENSION
• GOOD• FAST• CHEAP• WOW FACTOR?
BUMPER STICKER
WHAT IS THE ‘BUMPER STICKER’ THAT DESCRIBES THE MOST POWERFUL MESSAGE OF WHAT YOUR BUSINESS DOES?
ELEVATOR PITCH
• WHO ARE YOU?• WHAT DO YOU DO?• HOW ARE YOU DIFFERENT? • WHEN SHOULD I HIRE YOU? • WHY SHOULD I HIRE YOU?
03 HIGH PERFORMANCE CULTURES AND TEAMS
THE PEOPLE WITH THE BEST PEOPLE ALWAYS WIN, ALWAYS
HALLMARKS OFHIGH PERFORMANCE• WAY YOU PLAY, NOT SCORE BOARD• HIGH STANDARDS A JOB PERK• HIRE ‘BAD LOSERS’• TRANSPARENCY DRIVES PERFORMANCE • PRESSURE IS HEALTHY• MOTIVATED TEAMS: 10% TOO MUCH TO DO
04 INNOVATION
WHY ‘INNOVATION’ IS LIKE NEW YORK CITY
INNOVATION = MAKING SMALL STEPS OF PROGRESS
• WHAT YOU DO/OFFER • HOW YOU DO IT• CUSTOMER SERVICE
THREE TYPES OF INNOVATION
ALWAYS ASK THIS...
EMBRACE ‘MINIMAL VIABLE PRODUCT’
05 RELATIONSHIPS
‘IF YOU CAN DEVELOP RELATIONSHIPS, ANYTHING IS POSSIBLE’
MOST IMPORTANT CLIENT REFERRERS• WHO ARE THEY?• GIVE THEM LOVE
MICRophones
STOP BEING SO BLOODY BUSY
06BECOME A TRUSTED ADVISOR
CREDIBILITY + RELIABILITY + INTIMACY ÷BY SELF-ORIENTATION
07 THOUGHT LEADERSHIP
HAVE AN ELEVATED POSITION AT THE EDGE OF DISRUPTION
08 STAY CONNECTED
“THE ONE SKILL YOUWANT TO MASTER IN THIS DAY AND AGE WE LIVE IN … IS THE ABILITY TO LEARN RAPIDLY.”ANTHONY ROBBINS
KNOW 5% MORE THAN ANYONE ELSE IN THE ROOM
AND MORE….A. REVERSE MENTORB. ‘BOARD OF DIRECTORS’C. GET TO THE MOSH PITD. GET INTO THE STREETE. CHANGE THE ROUTINE
09 PLAY WHAT’S IN FRONT OF YOU
10 DELIVER GREAT CLIENT SERVICE
SIX IDEASA. KNOW THEIR BUSINESSB. STAY ONE STEP AHEADC. SEX UP RELATIONSHIPSD. LISTENE. MOMENTS OF TRUTHF. GOD IS IN THE DETAILS
SOLVE REAL PROBLEMS.
DANCE WITH CONTROVERSY.
BE BOLD! CLAIM IT!!
BE OPTIMISTIC! ENERGISE!
CONDITIONS ARE ALWAYS
PERFECT
DON’T LET YOURSELF
DOWN