chris wilder afp presentation 7 20-10
DESCRIPTION
Chris Wilder gave this presentation at the monthly meeting of the Association of Fundraising Professionals on July 20, 2010. People seemed to enjoy it, asked great questions, and maybe best of all, shared their own social media victories and ideas. AFP ROCKS!TRANSCRIPT
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Valley Medical Center – Saving our public hospital with social media
E. Chris Wilder, Executive DirectorValley Medical Center Foundation
www.vmcfoundation.org
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Copyright © 2010 VMC Foundation
Valley Medical Center
1876
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Copyright © 2010 VMC Foundation
Valley Medical Center
1935
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Copyright © 2010 VMC Foundation
Valley Medical Center
1960
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Copyright © 2010 VMC Foundation
Valley Medical Center
1999
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Copyright © 2010 VMC Foundation
“Dedicated to the health of the whole community”
VMC is the best hospital on earth. - Nelson Mandela
No, really – it totally is. - Captain James T. Kirk
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Copyright © 2010 VMC Foundation
The VMC Foundation
A separate 501(c)(3) corporation founded in 1988
Raising private money for the public hospital…an unusual idea in 1988, not
unusual today
Created not just by VMC,
but Silicon Valley leaders
and elected officials
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Copyright © 2010 VMC Foundation
Let’s have a party
Special events keep VMC Foundation donors involved, bring in new donors, and help raise “unrestricted money” – the hardest to raise.
(the original “Social Media”)
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Copyright © 2010 VMC Foundation
Growing programs, starting new ones
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Copyright © 2010 VMC Foundation
Turning Wheels for Kids
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Copyright © 2010 VMC Foundation
The situation: Replace VMC or LOSE VMC.
All California hospitals must be able to withstand an 8.0 quake by 2013 or be shut down.
VMC replaced ½ its seismically outdated beds in 1999, built a new outpatient building 2005-2008, but had NO MONEY for the other 270 beds needed.
Price tag: $800,000,000.
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Copyright © 2010 VMC Foundation
4/08: Public Opinion Polling – can we win?
Probably not, but maybe, if:• The economy doesn’t get worse• The ballot isn’t too long• We run a really great campaign ($$$)• Opposition is nonexistent
…and even then, we might just squeak by with 67%.
6/08: Measure A was born. Game on.
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Copyright © 2010 VMC Foundation
Step 2: Blogger meets Constant Contact
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Copyright © 2010 VMC Foundation
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Copyright © 2010 VMC Foundation
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Copyright © 2010 VMC Foundation
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Copyright © 2010 VMC Foundation
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Copyright © 2010 VMC Foundation
Chris’s totally subjective idea on how to blog and CC correctly (oh – and it works)
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Copyright © 2010 VMC Foundation
Text is so “last century”…
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Copyright © 2010 VMC Foundation
Step 3: stay current to stay relevant
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Copyright © 2010 VMC Foundation
Quick, interesting, funny, strange…
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Copyright © 2010 VMC Foundation
Step 5: when others tell your story, re-tell it!
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Copyright © 2010 VMC Foundation
…right up to the last week…
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Copyright © 2010 VMC Foundation
November 4, 7:01 pm…
78%
Measure A WINS!(thank you)
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Copyright © 2010 VMC Foundation1/12/09 2525
Next up: Capitalize on our new-found fame(public knows us now, hospital staff grateful for our work…)
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Copyright © 2010 VMC Foundation
A grateful VMC staff = a generous VMC staff…
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Copyright © 2010 VMC Foundation
Twitter + email + friendly competition…
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Copyright © 2010 VMC Foundation
If you get paid to say nice things about your agency, find folks who don’t and use them!
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Copyright © 2010 VMC Foundation
When others tell your story, retell it!
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Copyright © 2010 VMC Foundation
What will we do for an encore?
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Copyright © 2010 VMC Foundation
Speaking of Encores…
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Copyright © 2010 VMC Foundation
Social media cannot exist on its own…
50 presentations in 30 days to department meetings, staff gatherings, Q n’ A…
Lots of 1:1 communication using the “telephone” or “face to face” (different than Facebook)
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Copyright © 2010 VMC Foundation
…and lunch cannot be served through social media. Yet.
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Copyright © 2010 VMC Foundation
Facebook and Twitter: not just for 16 year olds looking to hook up anymore
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Copyright © 2010 VMC Foundation
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Copyright © 2010 VMC Foundation
“Chris keeps me in the loop with goings-on at VMC through his constant updates, so when we wanted to partner with a local hospital, I thought of VMC first.”
- Ned Finkle, VP Strategic Marketing, NVIDIA
“Chris, you are the heart and soul of Valley Medical Center.”
- Hon. Liz Kniss, President, Santa Clara County Board of Supervisors
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Copyright © 2010 VMC Foundation
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Copyright © 2010 VMC Foundation
Chris; Having almost lost my daughter to MRSA I know first hand about the problem of infections in hospitals. It's nice to know that VMC is on the top of the problem. Lou
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Copyright © 2010 VMC Foundation
Why you have to do this…
You are not in complete control of your message anymoreYou are no longer believableYou need a seat at the tableThere is no going backward…this is how people communicate now.
…whether you like it or not!
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Copyright © 2010 VMC Foundation
What social media really is…
It’s a conversation, not advertising. “If you talked to people the way advertising talked to people, they’d punch you in the nose.” - Hugh
It’s true democracy: By the people, of the people, for the people.
It’s practically free…so give it a shot!
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Copyright © 2010 VMC Foundation
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Copyright © 2010 VMC Foundation
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Copyright © 2010 VMC Foundation
Thank you for your kind attention!
@chriswilder (twitter)
www.vmcfoundation.org
www.wildersideofhealth.blogspot.com
408-885-5201