CHRIS4LIFE COLON CANCER FOUNDATIONCOLON CANCER AWARENESS MONTH 2014

Media Coverage Summary February - May 2014

NEWS MEDIA online publications, blogs, broadcast

WASHINGTON LIFE MAGAZINE 2.14The Young and the Guest List 2014: A Guide to Washington'sMost Influentional 40-and-Under Leaders http://goo.gl/A9qNeh

TOGETHER WE FLOURISH 2.24.14Pittsburgh Residents Bake Thousands of Cookies for ColonCancer 4th Annual “Cookies4Chris” Event set for March 2http://goo.gl/O04Sce

PITTSBURGH POST GAZETTE 2.27.14Thousands of cookies will be highlight of fundraiserhttp://bit.ly/1hwJG0n

PG PLATE 2.27.14Eat cookies, raise money for cancer researchhttp://goo.gl/q66z86

DC MAGAZINE 2.28.14Eat4Life mentioned in newsletterhttp://goo.gl/q66z86

EXAMINER 2.28.14Colon Cancer Coalition gets in gear for Colon CancerAwareness Monthhttp://goo.gl/bu2bgu

PAMELA’S PUNCH 2.28.14Love your butt 2.0 kicks offhttp://goo.gl/9QGdu6

EDIBLE ALLEGHENY 3.1.14http://goo.gl/sv7B0m

TODAY SHOW PLAZA 3.3.14Michael Sapienza interview outside the Today Showhttp://youtu.be/AcBN2f2XkpE

WOWT 3.5.14Love Your Butthttp://goo.gl/uAqyjf

LATIN LIFE DENVER 3.7.14Dress in Blue: Celebrate Colorectal Cancer Awarenesshttp://goo.gl/5dVCAZ

WASHINGTON LIFE MAGAZINE 2.14

PITTSBURGH POST GAZETTE 2.27.14

PG PLATE 2.27.14

FOODIE & THE BEAST 3.9.14March, 9th 2014http://goo.gl/vAqK1k

GREG’S LIST 3.9.14Chris4Life 2nd Annual Eat4Lifehttp://goo.gl/D8LarJ

PAMELA’S PUNCH 3.9.142nd Annual Eat4Life Chef Cook-Off Headliners:…http://goo.gl/15g5RF

LEGACY FOR HEALTH 3.12.14March is National Colorectal Cancer Awareness Monthhttp://goo.gl/7R59KI

FOX 5: GOOD DAY DC 3.12.14Love Your Butt with Colon Healthy Recipeshttp://goo.gl/LkoGzl

WJLA: LET’S TALK LIVE 3.14.14Eat4Life Colon-Friendly Cook-Offhttp://goo.gl/iOuAHT

NEWS CHANNEL 8 3.16.14Sunday AM news segmenthttp://goo.gl/N4OFXb

BEEN THERE DONE THAT WITH KAT 3.16.14Do you #LoveYourButt?http://goo.gl/Vxr5Tm

PATRON HEALTH 3.17.14Chris4Life Reveals New Edition of Popular Love Your ButtCampaign for National Colorectal Cancer Awareness Month http://goo.gl/eFIjHM

BISNOW 3.18.14Eat4Life!http://goo.gl/7PSbTG

DC EATER 3.18.14http://goo.gl/xC6RBZ

DC ON HEELS 3.18.14Eat4Lifehttp://goo.gl/P1pVIQ

FOX 5: GOOD DAY DC 3.12.14

WJLA: LET’S TALK LIVE 3.14.14

PATRON HEALTH 3.17.14

DC ON HEELS 3.18.14

LIFE WITH A SOUTHERN GIRL 3.18.14Chris4Life Reveals New Edition of Popular Love Your ButtCampaign for National Colorectal Cancer Awareness Month http://goo.gl/Jrz9zp

PAMELA’S PUNCH 3.18.14Eat4Life Cooks up the Competitionhttp://goo.gl/durD8Z

LIVE FIT & SORE 3.14Love Your Butt and Join Us for a 5khttp://goo.gl/P1pVIQ

PAMELA’S PUNCH 3.18.14Eat4Life Cooks up the Competitionhttp://goo.gl/durD8Z

LIVE FIT & SORE 3.14Love Your Butt and Join Us for a 5khttp://goo.gl/P1pVIQ

TIME’S SQUARE PHOTOS 3.20.1403-17 Colon Cancer Foundationhttp://goo.gl/RvLDCm

REINVENTION GIRL 3.20.14Not as Sexy as Pink, Blue is Important toohttp://goo.gl/wxbyxC

FOX 2: HEALTH MATTERS 3.20.14Colon Cancer Awarenesshttp://goo.gl/6qxDkF

SAVVY SASSY MOMS 3.20.14Love Your Butthttp://goo.gl/ZAuVvP

CRAZY RUNNING GIRL 3.20.14Love your butt & what an insulthttp://goo.gl/ha86Xe

GOTTA GET RUNNING 3.21.14#42: 2014 Scope it Out 5khttp://goo.gl/sVbcx9

WTOP NEWS 3.23.14Scope it Out 5k raises colon cancer awarenesshttp://goo.gl/sK03yo

LIFE WITH A SOUTHERN GIRL 3.18.14

WTOP NEWS 3.23.14

WTOP NEWS 3.23.14WTOP at the scene of the annual Scope it Out 5k with Mitch Millerhttp://goo.gl/uWLMKx

SHE KNOWS 3.24.14Colon cancer awareness raises a social media buttlift http://goo.gl/pVbkaj

THE REGISTERED GUARD 3.24.14It's all about cancer screeninghttp://goo.gl/TPJPkp

CNN HEALTH MINUTE 3.26.14Screening for Colon Cancerhttp://goo.gl/Uo7nXx

FOX 4: HEALTH MINUTE 3.26.14http://goo.gl/UZONWT

FOX 21 NEWS 3.26.14"Love Your Butt" Focuses on Colon Cancer

SPEAKING OF SANOFI 3.26.14Why #Iambluehttp://goo.gl/TOFJZ1

DIGITAL JOURNAL 3.28.14Preventing Colorectal Cancer Names 2014 Championsof Colorectal Cancer Prevention http://goo.gl/plxBYy

EVERYDAY HEALTH 3.28.14My Mother's Death is Helping Those with Colon Cancer http://goo.gl/UZONWT

ABC 4 UTAH 3.28.14Love Your Butt Segment http://goo.gl/L2vFwT

CAPITAL COOKING 3.30.14Eat4Life Fundraiser to Kick off Colon Cancer Awareness Month http://goo.gl/MEhiK5

PAMELA’S PUNCH 3.31.14Colon Cancer Awareness Month 2014 Ends…We've Come aLong Way, Baby http://goo.gl/LUUkxd

SHE KNOWS 3.24.14

DIGITAL JOURNAL 3.28.14

EVERYDAY HEALTH 3.28.14

XM SATELITE RADIO 3.31.14Michael Sapienza Interviewed on the Doctors Radio stationhttp://goo.gl/2U5lCO

EVERYDAY HEALTH - AOL/HEALTH 4.1.14Love Your Butt mention on front page

THE WASHINGTON POST 4.1.14Seen those "Love Your Butt" ads?http://goo.gl/pKcOL3

THE SHIFT RADIO 4.9.14Chris4Life: Love Your Butt Campaign Shifting Colon Cancerhttp://goo.gl/E2kj3I

PAMELA’S PUNCH 5.19.14An Intimate Gathering with Friends of the Ruesch Centerhttp://goo.gl/e6pjSn

PAMELA’S PUNCH 5.23.144th Annual Erica Paul Fabulous Eventhttp://goo.gl/ApC94X

PAMELA’S PUNCH 5.19.14

LOVE YOUR BUTT AD CAMPAIGN DC Bus

TWEET HISTORY 1.1.14 to 5.29.14

SOCIAL MEDIATwitter analytics from Twitonomy.com

TWITTER @Chris4Cure 5,537 tweets 1,837 following 2,113 followers (all time)

765 tweets (from 1.1.14 to 5.29.14)5.17 tweets per day 506 retweets 363 hashtags 233 user mentions 77 replies 141 links118 tweets favorited481 mentions from 192 userspotential reach 1,723,711

RETWEETSfrom 1.1.14 to 5.29.14506 retweets 113 tweets retweeted a total of 253 times76 have been favorited23 are replies57 include mentions67 include links85 include hashtags

TOP HASHTAGSfrom 1.1.14 to 5.29.14#loveyourbutt 64#80by2018 36#coloncancer 35#scopeitout5k 20#eat4life 19#dc 12#colorectalcancer 9#cancer 8#nyc 8#dcevents 7#awareness 4#cookies4chris 4

FAVORITESfrom 1.1.14 to 5.29.14118 favorited tweets a total of 192 times76 have been retweeted24 are replies61 include mentions61 include links85 include hashtags

TOP HASHTAGS 1.1.14 to 5.29.14

USERS MOST RETWEETED 1.1.14 to 5.29.14

MOST INFLUENTIAL USERSUsers w/ the most followers@EverydayHealth 277,654@UdisGlutenFree 94,908@MoneyMichelle 77,537@SavvySassyMoms 59,535@WolfgangBuzz 40,259@OhMyGoff 31,058@DylanDreyerNBC 30,866@Bedsider 25,044@SaonofiUS 21,343@NycciNellis 20,126

MOST ACTIVE USERS1.1.14 to 5.29.14