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Christa Keizer SR. MARKETING MANAGER

christakeizer@gmail.com • (714)589-5003

Linkedin • Portfolio • Website

OVERVIEW

Customer-centric marketer, product visionary, and problem solver who brings strong project management, analytical, and communications skills to technology organizations. STRENGTHS & QUALIFICATIONS

§ Product marketing § Project

management § Leadership § CX management § UX research

§ Crisis communications

§ Acquisition marketing

§ Digital marketing § Social media

marketing

§ Influencer marketing

§ User testing § Low-fidelity

wireframe design § Content

marketing

§ Branding § Product

management § Messaging § Partner marketing

RELATED EXPERIENCE

ADOBE SYSTEMS, INC., Contract Channel Mgr., Design Segment June 2016–Jan. 2017 San Francisco, Calif. & Remote | adobe.com Manage social media communities for design products to drive adoption, retention and upsells. Key Contributions: • Redesigned the Creative Cloud social customer care strategy to improve NPS and decrease

cancelations. • Increased organic social media reach by 230k (196% increase) in 4 months by leveraging social

data to garner strategic insights. • Optimized design segment social media content to increase reach, engagement, and clicks by

testing variations in post format, day parting, cadence, and brand voice. • In first 4 months, drove 900% period-over-period increase in reach on the InDesign Facebook

channel by revising channel strategy. • Established first-ever Facebook Live strategy for design segment social media channels, driving

3M+ impressions in July 2016 alone. SUNRUN, INC., Social Media Marketing Manager March 2014–May 2016 San Francisco, Calif. | sunrun.com Ideated, developed, and executed customer-centric product marketing campaigns to drive brand loyalty and referral leads. Orchestrated marketing vendors to produce high-quality marketing content, including emails, sales tools, infographics, videos, and social media assets. Served as content marketing and crisis communications lead. Key Contributions: • Increased social media leads by 150% YOY, reduced average negative social sentiment by 8%,

and consistently generated branded content that drove Facebook engagement rates of 8-15%. • United internal stakeholders to align marketing programs across social media, digital display

marketing, SEO marketing, blog, public relations, e-mail, web, mobile app, and partner marketing channels.

• Enacted and formalized internal processes to drive cross-functional internal communication, social customer care efficiency, and internal crisis communications.

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EDELMAN DIGITAL, Senior Account Executive June 2011–March 2014 San Francisco, Calif. | edelmandigital.com Developed and executed digital-first marketing campaigns to launch new products, established client KPIs, measured campaign effectiveness, and provided clients with clear, actionable insights. Key Contributions: • Grew Adobe digital imaging social community from ~3M to ~7M. • Generated content that drove engagement rates of 8-12%. • Project managed several customer marketing campaigns, including the “Next Photoshop

Evangelist Contest,” “Faking It,” and Photoshop’s 24th birthday. • Aligned with creative teams to produce dozens of social media creative assets, microsites, and

infographics. • Decreased negative social media sentiment by enacting creative solutions to complex

community health problems. GLOBAL RESULTS COMMUNICATIONS, INC. Public Relations Intern Sept. 2010–May 2011 Irvine, Calif. | globalresultspr.com Managed clients’ editorial calendars and social media content to drive online brand awareness. Pitched award entries, speaking abstracts, and briefings to high-technology media outlets.

CONE COMMUNICATIONS, New Media Intern June 2010–August 2010 Boston, Mass. | conecomm.com Researched ongoing trends in new media to develop agency POVs and blog content. Developed agency pitch decks, client case studies, and media lists. ASSOCIATED STUDENTS, CSUF, INC., Public Relations Coordinator Nov. 2009–May 2010 Fullerton, Calif. | asi.fullerton.edu Established and maintained relationships with key stakeholders, including local media and state diplomats, to garner awareness for governance activities. EDUCATIONCALIFORNIA STATE UNIVERSITY, FULLERTON 2011 Bachelor of Arts (B.A.) degree in Communications (AEJMC and CEPR certified) Specialty: Communications; Minor: Radio-TV-Film BLOC.IO 2016 UX/UI Design (partial completion) Coursework:

• User research, user testing • User personas, user stories, user flows • Site mapping

• Typography, color theory • Product design fundamentals • Low-fidelity wireframe design

TECHNICAL SKILLSET

• HTML/CSS basics • Google Analyics, Tableau • SQL basics • Excel (advanced) • A/B testing • Photoshop basics

• Illustrator basics • Adobe Social • Balsamiq, Draw.io • Google Suite • Sparkcentral • Facebook Ads Manager