christian dior
DESCRIPTION
This ppt is about the marketing principles of diorTRANSCRIPT
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Siddharth Mishra10DM010
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History
• Started In 1946 by Christian Dior
• Headquartered in Paris, France
• 73,150 Employees
• Biggest Hit of today’s fashion world
• 3 main competitors are Chanel, Versace and Gucci
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KEY PEOPLE
• CHAIRMAN:BERNARD ARNAULT
• CEO:SIDNEY TOLEDANO
• HEAD DESIGNER:JOHN GALLIANO
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• REVENUE: € 7.75 billion(2009)
• OPERATING INCOME:€3.164 billion (2009)
• INCOME: € 695 million(2009)
• ASSETS: €36.05 billion(2009)
• TOTAL EQUITY: € 16.12 billion(2009)
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Dior Marketing Strategy
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Dior Marketing Strategy• It operates through three companies: Christian
Dior Couture (100% owned), Financiere Jean Goujon (100% owned), and LVMH (42.5% owned).
• Christian Dior enjoys strong brand equity. Through its subsidiary LVMH,it has access to one of the strongest luxury brand portfolios. LVMH possesses a portfolio of over 60 prestigious brands including Louis Vuitton, Christian Dior, Hennessy, TAG Heuer, Fendi, Moet & Chandon, Dom Perignon and Sephora which gives it a competitive advantage.
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Symbol of Absolute Perfection
• Christian Dior, is going all out to reach its niche target market.
• The company's focus is clearly on popularizing the segment (Fragrance, make up and Skin Care)
• Dior has built its fame on Women’s Fashions.
• Its target audience is anyone who has an extra ordinarily mixture of romanticism, feminism and modernity.
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Fragrance Man
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Dior Homme
• Loyal to the spirit of the Dior brand, Dior Homme blends Tradition and modernity.
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Fragrance Women
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Dior -Make up
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Dior – Skin Care
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DIOR LINES
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DIOR IN ASIA PACIFIC
• Christian Dior is focusing on expansion in new markets. In India, Christian Dior Couture created a subsidiary to operate its New Delhi boutique. Christian Dior Couture added two more points of sale, one each in Dalian and Cheng Du, China taking the store count to eight.
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Conclusion
• Christian Dior has engineered a remarkable commercial breakthrough based on top quality, highly creative products that appeal to a youthful, refined clientele.
• Christian Dior continues to be the domination of the Fashion Industry.
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Thank You