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© 2012 IBM Corporation connect.sika.com: Christian Frey; Zürich; 30.10.2012 An internal network @ Sika based on IBM connections

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Page 1: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

© 2012 IBM Corporationconnect.sika.com:

Christian Frey; Zürich; 30.10.2012

An internal network @ Sika based on IBM connections

Page 2: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

About Sika

• Sika AG, located in Baar, Switzerland, is a globally

active specialty chemicals company. Sika supplies

the building and construction industry as well as

manufacturing.

• Sika is a leader in processing materials used in

sealing, bonding, damping, reinforcing and protecting

load-bearing structures.

Sika's product lines feature high-quality concrete

admixtures, specialty mortars, sealants and

adhesives, damping and reinforcing materials,

structural strengthening systems, industrial flooring

as well as roofing and waterproofing systems.

• Worldwide presence in 76 countries

• Sika generates annual sales of CHF 4.5 billion and

has 15 300 employees (2011)

Page 3: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

People development at Sika

Page 4: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

One and a half year ago1..

Problems: External solution, not secure

Copyright issue!

However: There is a need in our organization for such solutions!

Page 5: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

Do you know the colleagues within Sika in other business units,

functions and countries who have similar information problems on

common interests?

I do not know yet, just joined SIKA for several months

I know only my colleagues at SIKA UK

I have serious problems finding people in the complex Sika structure. Any help would be gratefully received.

Not really

I only know the corporate marketing group: Uwe, Rene, and Ralf and my counterpart at Sika Canada

Page 6: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

Vision and roadmap of eCollaboration @ Sika

• E-Mail

• Telephone

• Calendar

• ToDos

• Instant Messaging

• Presence Awareness

• DMS

• PM-Tools

• Desktop Sharing

• Whiteboards

• Team Places

• Blogs

• Wikis

• Communities

• Knowledge

Databases

• Social Bookmarking

• Social Networking

• Tag Clouds

Sika until

2012

Sika

2012ff.

Sika

until

2005

Page 7: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

Presentation / Integration (Portal)

Intranet – Planned System landscape

Application

Integration

Lotus

Applications

Others

Misc. Applications

BI

SAP BI / Cognos /

Hyperion etc.

ERP

SAP / Axapta

Collaboration /

Communication

Mail, Instant

messaging

Others

Misc. Applications

Communities Teams, Projects,

Special interest

groups

Social media

Wiki / Blog

Publishing

Content

News

Others

Misc. content

Products /

Media /

Documents

Content

Management

System

Infrastructure

SearchFull text, Tags,

Classification, Application

integration

Forms /

Workflow

Single Sign on

Authorization /

Authentication

Page 8: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

Traditional Intelligence Portal never really took off

• Served as a (cheap)

depository tool for all

deliverables: But not more

� Decision: Skip intended integration into Intranet (technical issues, too

expensive) and go directly for a Enterprise Social Media tool (CI as a pilot)

• Never really solved the

technical problems

(second log-in, Intranet

Integration, hassle with

downloads)

Page 9: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

Why Internal Social Media for Market Intelligence?

Most of the information about the

Competitors/Customers/Industry is

already within the company but we

don't know where.

�Wenn Siemens wüsste was

Siemens weiss

Enables easy feeds of field signals in

the CI process

Page 10: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

Current Production of CI/MI newsletters

DB 1

DB 2 DB 3

Page 11: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

Problem: One way communication

Page 12: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

If we are lucky, 1:1 communication

Page 13: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

Social Software ???

Page 14: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications
Page 15: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

Therefore: Call it collaboration tool1

http://sloanreview.mit.edu/feature/what-sells-ceos-on-social-networking/

Page 16: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

Without a business case it’s just 1

a Hobby!

Page 17: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

What’s in it? Benefits

• Reduces e-mails by transferring

conversation to a common platform

• Facilitates on-line collaboration of

teams and communities

• Increases the value of knowledge

through sharing

• Helps (new) employees to find

internal experts faster

• Enables easy feeds of field signals

into our organization (Faster time to

the Market)

• Provides a familiar working

environment for Generation Web

Page 18: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

What does it replace? Cost savings

• Reduction of storage: Mailbox,

dominoserver (backup)

• Reduction of search time

• Elimination of newsletters (one to

one instead of one to many)

• Email handling (read, sort:

delete, store, act)

Page 19: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

Essential implementation hurdles

• Reward structure

• Collaboration takes up time

• In the beginning overlapping

effort of email handling and

community tracking

• Generation 40 +?

• Requires a new way of

structuring documents

Page 20: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

From hierarchy to keywords to tagging

Page 21: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

Our approach: No „traditional” rollout

Page 22: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

Success factors

• Top management support, but

freedom to operate more important

than budget!

Page 23: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

Success factors

• Top management support, but

freedom to operate more important

than budget!

• Choose community leaders wisely

Page 24: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

Butchers should like meat!

• Shift competitive emails in

upcoming month to postings in

blogs and forums

• Abandon of several newsletters:

Feeds of news in the relevant

communities

http://www.hiltl.ch/

Page 25: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

Information Feed into communities

Contractor Talk –Flooring

Forum –Flooring Advice

Forum –Zibb –

Findanyfloor –

Diychatroom.

DB 1

DB 2 DB 3

Page 26: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

More interactive deliverables

• Shift competitive emails in upcoming

month to postings in blogs and

forums

• Abandon of several newsletters:

Feeds of news in the relevant

communities

• Company profiles as Wikis

Page 27: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

Easy access to Competitive information

• Shift competitive emails in

upcoming month to postings in

blogs and forums

• Abandon of several newsletters:

Feeds of news in the relevant

communities

• Company profiles as Wikis

• Presentations from conventions

and competitors will be placed on

connect.sika.com

Page 28: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

Success factors

• Top management support, but

freedom to operate more important

than budget!

• Choose community leaders wisely

• Butchers should like meat

• Story Telling

Page 29: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

The ROI question1.

Page 30: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

30

Page 31: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

Success factors

• Top management support, but

freedom to operate more important

than budget!

• Choose community leaders wisely

• Butchers should like meat

• Story Telling

• Internal marketing and Training

Page 32: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

Most of the Support is Self-Service

Page 33: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

but underestimation of training needs

Page 34: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

Success factors

• Top management support, but

freedom to operate more important

than budget!

• Choose community leaders wisely

• Butchers should like meat

• Provide some exclusive content

• Story Telling

• Training and internal marketing

• Don’t leave it to the IT Department !

(Business driven)

Page 35: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications
Page 36: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

1st Hand User Feedback

Page 37: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

Timeline and next steps (as of June 12)

• Ramp up to 2’000 users till end of 2012

• Increase Roadshows and Trainings

• Upgrade to connections 4.0

• Final Management Decision (Q4/12)

Page 38: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

Timeline and next steps (as of Oct 12)

• Ramp up to 2’000 users till end of 2012

• Increase Roadshows and Trainings

• Upgrade to connections 4.0

• Final Management Decision (Q1/13)

Page 39: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

A tool that can help you to combine1.

The advantages of a small

flexible organization and

the advantages of a large

multinational company

Page 40: Christian Frey; Zürich; 30.10 - IBM · PDF filePresentation / Integration (Portal) Intranet –Planned System landscape Application Integration Lotus Applications Others Misc. Applications

In the beginning it may cost you some effort!

http://www.linkedin.com/pub/christian-frey/11/b46/1b