christian gospel music market - the ‘state of the nation’

7/28/2019 Christian Gospel Music Market - The State of the Nation

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Q puts your name on peoples lips.


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The State of the Nation

Christian music in Australia the stats

Conference Hillsong Conference

Date 7 July 2008

Location ACER Arena, SydneyPresenter Wes Jay


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The roadmap

Q US Christian music salesQ Australian music sales

Q The digital revolution

Q Christian music in Australia

Q Where people purchase Christian music

Q Gold and Platinum Awards

Q

ARIA chart successQ Aussie artist sales worldwide

Q Grammy Awards and nominations

Q Dove Awards

Q Publishing success

Q The Aussies getting the airplay

Q The Rock Across Australia chart


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Audio sales US CCM sales

2007 USA Gospel music sales

Q Turnover $500mQ Units 53mQ Market share 6.6%

Source: Gospel Music Association, USA


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Audio sales - Australia

Turnover of audio music sales is steadily decreasing inAustralia. Since 2001, sales have fallen a total of 35%.

Q 2001 $647.6mQ 2002 $609.5m (-5.88%)Q 2003 $573.0m (-5.99%)

Q 2004 $540.0m (-5.76%)Q 2005 $474.5m (-12.1%)Q 2006 $462.5m (-2.5%)Q 2007 $422.7m (-8.6%)

Source: ARIA (for consistency includes digital, but does not include DVD/Videos )


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Audio sales

Australian Christian Music turnover

Q 2001 $23mQ 2002 $25mQ 2003 $30mQ

2004 $30mQ 2005 $30mQ 2006 $23m?

Q 2007 $15m?

Source: Woodlands Media estimate

r


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Audio sales Christian Music

Christian musics share is approx equal tocountry music, but greater than classical,

jazz and soundtracks combined.

Q

2001 4.0%Q 2002 4.8%

Q 2003 5.2%

Q 2004 5.6%

Q 2005 6.3%

Q 2006 3.2%

Q 2007 3.5%

Source: The Rock Across Australia


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Audio sales - segments

Where people buy Christian music

Q CBA market 75%

Q Internet 10%

Q direct sales (gigs) 15%

Q mainstream 10%

Source: Woodlands Media estimate


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Gold and Platinum Awards

29 audio titles have gained gold orplatinum status in Australia

Q 23 (79%) of these in past ten years

Q 24 (83%) are Australian recordings

Q 19 (66%) awarded to Hillsong

Source: ARIA/TRAA


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Source: ARIA/TRAA

By Decade

More Christian music has gainedaccreditation as gold or platinum sellers in

the 2000s than previous three decades

Q 2000s 17 (59%)

Q 1990s 6 (23%)

Q 1980s 3 (11.5%)

Q 1970s 3 (11.5%)

Source: ARIA/TRAA


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Source: TRAA

USA1989GOLDMIRROR*EVIE

USA1986GOLDAGE TO AGE*AMY GRANT

AUS1982GOLDWITH MY HANDS LIFTED UP*GRAHAM STEEL

USA1978GOLDGENTLE MOMENTS*EVIE

AUS1975GOLDWITH YOU I AMSr JANET MEAD

AUS1974GOLDTHE LORDS PRAYER (single)*Sr JANET MEAD

CNYYEARSTATUSTITLEARTIST

Pre 1990


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Source: ARIA/TRAA

1990 - 1999

AUS1999GOLDCHILDREN OF THE WESTERN WORLDSTEVE GRACE

AUS1999GOLDFRIENDS IN HIGH PLACESHILLSONG

AUS1999GOLDTOUCHING HEAVEN CHANGING EARTHHILLSONG

AUS1998GOLDALL THINGS ARE POSSIBLEHILLSONG

AUS1998GOLDSTONES BEEN ROLLED AWAYHILLSONG

AUS1998GOLDGOD IS IN THE HOUSEHILLSONG

CNYEARTATUSITLERTIST


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Source: ARIA/TRAA

2000 - 2002

AUS2002GOLDBLESSEDHILLSONG

USA2001GOLDSONGS 4 WORSHIPVARIOUS

AUS2001GOLDYOU ARE MY WORLDHILLSONG

AUS2001GOLDSIMPLY WORSHIPHILLSONG

AUS2001PLATINUMPEOPLE JUST LIKE USHILLSONG

USA2000PLATINUMSHACKLES (PRAISE YOU) (single)MARYMARY

AUS2000GOLDTHE POWER OF YOUR LOVEHILLSONG

AUS2000GOLDFOR THIS CAUSEHILLSONG

AUS2000GOLDEVERYDAY UNITED LIVEHILLSONG

AUS2000GOLDBY YOUR SIDEHILLSONG



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AUS2007GOLDSAVIOR KINGHILLSONG

AUS2006GOLDLOOK TO YOUHILLSONG UNITED

AUS2006GOLDMIGHTY TO SAVEHILLSONG

IRE2006GOLDREVIVAL IN BELFASTROBIN MARK

AUS2005GOLDGOD HE REIGNSHILLSONG

AUS2004GOLDFOR ALL YOUVE DONEHILLSONG

AUS2003GOLDHOPEHILLSONG


Source: ARIA/TRAA

2002 - 2008


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NZ/AUS

2008GOLDALBERTINEBROOKE FRASER


Source: ARIA

Related


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USA--THE BEAUTIFUL LETDOWNSWITCHFOOT

USA--JESUS FREAKDC TALK

USA--

STACIE ORRICOSTACIE ORRICO


Source: ARIA/TRAA

Close


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Source: HILLSONG

DVDs

Q A total of eight DVD titles have gained gold orplatinum status in Australia.


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AUSGOLDBLESSEDHILLSONG

AUSGOLDYOU ARE MY WORLDHILLSONG

AUSGOLDSAVIOR KINGHILLSONG

AUSGOLDJESUS IS MY SUPERHEROHILLSONG KIDS

AUSGOLDMIGHTY TO SAVEHILLSONG

AUSGOLDGOD HE REIGNSHILLSONG

AUSGOLDFOR ALL YOUVE DONEHILLSONG

AUSGOLDHOPEHILLSONG

YEARTATUSITLERTIST

Source: HILLSONG

DVDs


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Worldwide Audio Sales

Q HillsongQ newsboys

Q Rebecca St James

Q Sr Janet Mead

9 000 0006 000 000

4 000 000

2 000 000

Source: TRAA


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Grammy Awards

Q

Rebecca St James1999Pray


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Grammy Award nominations

Q

Paul Colman Trio2003 New Map of the World

Q newsboys2004 Adoration1997 Take Me To Your Leader1995 Going Public1993 Not Ashamed


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Dove Awards

Q

Paul Colman Trio2003 New Artist of the Year

Q Rebecca St James2002 Special Event Album

Prayer of Jabez

Q Michelle Tumes2000 Special Event Album

Streams

Gospel Music Association


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Dove Awards

Q

newsboys1999 Short Form VideoEntertaining Angels

1997 Recorded Music Packaging

Take Me To Your Leader

1995 Rock Album of the Year Going Public

1995 Best Recorded Song of the Year Shine



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Dove International Awards

Q

Hillsong United2006 International Impact Award

Q Darlene Zschech

1999 International Impact Award

Q Steve Grace

1996 International Impact Award



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Aussie Dove Nominations 2008

Q

Hillsong UnitedGroup Of The Year

Praise and Worship Album

Q Darlene ZschechFemale Vocalist Of The Year



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Aussie Dove Nominations 2008

Q

Hillsong KidsChildrens Music Album

Q newsboys

Pop/Contemporary Album



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Previous Dove Nominations

Q

Darlene Zschech2000 Songwriter of the Year

Q Darlene Zschech

1998 Shout To The LordSong of the Year

Q Darlene Zschech

1997 Shout To The LordAlbum of the Year



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Special Awards

Q

Darlene Zschech2004 Best International AlbumKiss of Heaven

(Brazilian Dove Awards)



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Mainstream chart success

Hillsong ARIA chart success

Q 2007 6 Savior King

Q 2007 6 All Of The Above

Q 2005 2 God He ReignsQ 2004 1 For All Youve Done

Q 2003 3 Hope

Q 2002 4 Blessed

Source: ARIA/Hillsong


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C3 ARIA chart success

Q 2008 59 For Your Glory

Q 2007 38* Here We Go (single)

Source: C3.ARIA


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Other chart successes

Q 2000 2 MaryMaryShackles (Praise You)

Q 1973 3* Sr Janet MeadThe Lords Prayer

Q 1971 8* Colleen HewettDay By Day

Source: ARIA/The Book*


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Publishing

Australian music publishing exportincome

Q An estimated 25-30% of the total Australian musicpublishing export income is derived from Christian and

gospel songs.

Source: Steve McPherson Hillsong/AMPAL


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Performances

How good is this!

Q An estimated 35 million people sing Shout To the Lordeach week in churches worldwide.

Source: CCLI


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Radio Airplay

2007

Q newsboys

Q Michelle Tumes

Q Rebecca St James

Q Tanya Gordon

Q Compliments Of Gus =

Q Hillsong United =

Source: TRAA


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Radio Airplay

2006

Q Nathan Tasker

Q Rebecca St James

Q newsboys

Q Paul Colman

Q Simeon

Source: TRAA


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Radio Airplay

2005

Q newsboys

Q Paul Colman

Q Nathan Tasker

Q Reuben Morgan

Q Simeon

Source: TRAA


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Radio Airplay

2004

Q Paul Colman Trio

Q Darlene Zschech

Q Alabaster Box

Q SimeonQ Nathan Tasker

Source: TRAA


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Radio Airplay

2003

Q Rebecca St James

Q Paul Colman Trio

Q Roma Waterman

Q newsboys

Q Darlene Zschech

Source: TRAA


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Sales facts

What % of my sales comes from retail?

Q More than 95% direct sales

Q Less than 5% retail sales

Source: TRAA


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Website


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Q puts your name on peoples lips.

christian gospel music market - the ‘state of the nation’

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