Christina Design London . Cypresvej 10 . 7400 Herning . Denmark . CVR No.: 28491999T.+45 36 302 306 . F. +45 36 302 346 . www.christinadesignlondon.com

CHRISTINA HEMBOFEMALE ENTREPRENEUR OF THE YEAR

2008

CHRISTINA HEMBOGROWTH ADVENTURER OF THE YEAR

2009

CHRISTINA HEMBOFEMALE BUSINESS OWNER OF THE YEAR

2010

Herning den 14. oktober 2014

Christina Jewelry & Watches and Endless Jewelry are separating After two years of working together, Christina Jewelry & Watches and Endless Jewelry have decided to go their separate ways.

Christina Hembo has designed and produced Endless’s collections since the two firms initiated their partnership two years ago. The designer and owner of Christina Jewelry & Watches, Christina Hembo, has now decided to go her own way in Denmark and the world at large. Christina Jewelry & Watches is now one of the biggest brands on the Danish jewellery market.

Endless Jewelry also wants to stand on its own two feet in future. The managements of the two companies have therefore decided to make their common journey on separate tracks which each of them can travel with under-standing and respect for each other’s existence.

The decision was made in full agreement with the parties’ wishes to pursue the international markets with their se-parate collections. With new investors on board, Endless wants its own value chain. For some time and motivated by recent years’ very strong growth on their own markets, Christina has wanted once again to market her designs under her own brand on all markets.

Christina and Endless are thus separating amicably. “We have noted the market’s good opinions of both Christina’s and Endless’s strengths. We want to cultivate the vibrations separately with our own approaches.CDL has a strong market position, especially in Denmark and Scandinavia in general, which the company wants to further extend. Endless has an equally strong focus on their successful American market and Germany and the rest of Europe.”

“After a fruitful partnership lasting two years, both parties now want full control of their own businesses. I want to design, produce and market under my own brand and name. Christina Jewelry & Watches is emerging from its partnership with Endless Jewelry financially strengthened, and Endless will also have freedom to take on the mar-ket on its own terms. This is the best possible solution for both of us. I’m genuinely looking forward to continuing our attractive growth in Denmark and abroad,” says Christina Hembo.

Neither Christina Jewelry & Watches nor Endless Jewelry has any further comments on the agreement.

Christina Hembo Endless JewelryChristina Jewelry & Watches