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Christina Rawlins Project Director SLA Conference June 15, 2011 Mad Men and Women of Advertising Research

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Mad Men and Women of Advertising Research. Christina Rawlins. Project Director. SLA Conference June 15, 2011. 3 Favorite Resources for Brand Marketing and Advertising Research. Features: Consumer Packaged Goods Product Successes Shopper Behavior Retail Strategies. symphonyiri.com. - PowerPoint PPT Presentation

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Page 1: Christina Rawlins

Christina RawlinsProject Director

SLA Conference June 15, 2011

Mad Men and Women of Advertising Research

Page 2: Christina Rawlins

3 Favorite Resources for Brand Marketing and Advertising Research

Page 3: Christina Rawlins

Features:

•Consumer Packaged Goods•Product Successes•Shopper Behavior•Retail Strategies

symphonyiri.com

Page 4: Christina Rawlins

Insights: Publications and Reports

Page 5: Christina Rawlins

New Product Pacesetters

Page 6: Christina Rawlins

State of the Snack Industry

Page 7: Christina Rawlins

www.mediapost.com

Features:•Over 50 media, marketing and advertising publications, blogs and e-newsletters.

•Keep up to date on 3 key areas: Online, Media and Marketing or try niche areas like online video.

•Mediapost also publishes research reports and hosts conferences and award shows including the appy awards.

Page 8: Christina Rawlins

Marketing Daily, Accounts on the Move

Page 9: Christina Rawlins

Out to Launch: Brands getting frisky

Captain Morgan Rum

AARP – Betty White

Page 10: Christina Rawlins

VidBlog

Page 11: Christina Rawlins

RSS Feeds

Page 12: Christina Rawlins

Features:

•Global Brands•Brand Design Case Studies•Opinion Pieces•Searchable by industry, segment and brand

popsop.com

Page 13: Christina Rawlins

Case Studies

Page 14: Christina Rawlins

Weekly Review

Page 15: Christina Rawlins

Advanced Searching

Page 16: Christina Rawlins

3 Favorite Resources for Brand Marketing and Advertising Research

symphony iri.com

www.mediapost.com

pospsop.com

Page 17: Christina Rawlins

Christina RawlinsProject Director

[email protected]