christine ma - resume - april 2015
TRANSCRIPT
E-mail: [email protected] | LinkedIn: ChristineHKMa | Telephone: 647-867-4839
It would be my pleasure to bring my skills and experiences in advertising account management and digital planning to your team. I am able to manage campaigns on various platforms, work with agency and media partners to
develop effective campaigns, while keeping the client’s goal always in sight.
Work: 2013-2014 Nov - Dec
Digital Specialist, OMD. • Accounts: AGF, The Co-operators, Infiniti, Nissan / Coty, Henkel, PepsiCo. • Promoted to mid-level planner overseeing digital campaigns while supervising
assistants. Added automotive and insurance clients along with CPG experience.
2012-2013 Nov - Nov
Assistant Digital Specialist, OMD. • Accounts: Campbell’s, Coty, Henkel, PepsiCo / Activision, Mercedes-Benz, Visa. • Assist teams with the management of digital campaigns (i.e. media planning +
buying, delivery reports, finances), POV’s, client and vendor relations.
2012 May - Sep
Account Coordinator Intern, BBDO. • Accounts: Cara Foods, PepsiCo. • Management of traditional and digital campaigns (i.e. copy proofing, creative
briefs, MA requests), competitive studies, client and agency relations.
Education:
Skills: 2011-2012 Centennial College
• Advertising Account Management Certificate.
2001-2006 University of Toronto • Hon. Bachelor of Arts (English, Sociology).
• ComScore • Google AdWords • Google DoubleClick • MediaOcean • MS Office
E-mail: [email protected] | LinkedIn: ChristineHKMa | Telephone: 647-867-4839
Professional Development:
2014 Jun-Jul
OMD: Party Committee, Toronto, Canada. Developed and executed summer party for OMD.
2013 Nov
Microsoft Ignite Conference, Toronto, Canada. Organized conference between Microsoft and Omnicom media agencies.
2013 Nov
Google AdWords Certification, Toronto, Canada. AdWords Fundamentals, Display Advertising, Video Advertising.
2013 Jun-Jul
OMD: Party Committee, Toronto, Canada. Developed and executed summer party for OMD.
2012 Nov
Facebook: Studio Edge Certification, Toronto, Canada. Expert Level: Pages, Ads, Technology.
2012 Apr
AdLounge: Next Gen Dinner Series, Toronto, Canada. 1 of 58 people selected nationwide to network with advertising professionals.
2012 Mar-Jun
Student Strategy Toronto, Toronto, Canada. Strategy seminars with strategists from Leo Burnett, MacLaren McCann and FCB.
2012 Mar
Cossette: Grow Op Competition, Toronto, Canada. Presented Plan Book on Cadbury Mini Eggs to Cossette and Cadbury.
2012 Jan
Advertising Week, Toronto, Canada. Attended Ad Week seminars and “Next Generation Day” working day at JWT.
2011 Oct-Nov
Summit for SickKids Campaign, Toronto, Canada. Marketing and advertising campaign to raise awareness and funds for charity.
2011 Oct
Advertising Week, New York City, U.S.A. Attended Ad Week Seminars and Young & Rubicam informational session.