christine ma - resume
DESCRIPTION
For Hire! What you get: Digital savvy, client-agency relations maker, results focused, learner + lover of advertising.TRANSCRIPT
CHRISTINE HK MA E: [email protected] LinkedIn: ChristineHKMa T: 647.867.4839
I am the master of my fate: I am the captain of my soul.
~ Invictus by William Ernest Henley
Work: 2013-2014
Nov-Present
Digital Specialist, OMD.
• Accounts: Infiniti, Nissan, The Co-Operators, AGF
• Campaign management: Media planning, buying, reporting,
finances, competitive studies, POVs.
• Client and vendor relations.
2012-2013
Nov-Nov
Assistant Digital Specialist, OMD.
• Accounts: Campbell’s, Coty, Henkel, PepsiCo
• Aided: Activision, Mercedes-Benz, State Farm, Visa.
• Software: ComScore, Google Adwords and DoubleClick,
MediaOcean Programs, MS Office
2012
May-Sept
Account Coordinator Intern, BBDO.
• Accounts: Cara Foods, PepsiCo
• Management of internal tasks in traditional and digital
media, client and agency department relations.
2011
May
Scrutineer, Hon. Jim Karygiannis P.C., M.P.
• Maintained democratic vote in federal election, called-in final
ballot tally to campaign office.
2007-2011
Oct-Aug
Medical Lab Technician, North York Cardiovascular Center.
• Performed EKGs, processed reports, patient relations.
2005-2006
Sep-May
Research Assistant, Dept. of Sociology, University of Toronto.
• Minority representation in Toronto media: data coding.
Education: 2011-2012 Centennial College, Advertising Account Management Certificate.
• Account Manager/Research: Tilt Integrated Communications.
• Lead: Advertising Student Society – Industry Council.
2001-2006 University of Toronto, Hon. Bachelor of Arts (English, Sociology).
Professional development:2014
June-July
OMD: Party Committee, Toronto, Canada.
Developed and implemented summer party for OMD.
2013
Nov
Microsoft Ignite Conference, Toronto, Canada.
Organized conference between Microsoft and Omnicom media
agencies for a day of inspiration and learning.
2013
Nov
Google AdWords Certification.
2013
June-July
OMD: Party Committee, Toronto, Canada.
Developed and implemented summer party for OMD.
2012
Nov
Facebook: Studio Edge Certification.
2012
Sept
Sid Lee: Meet & Greet, Toronto, Canada.
Invite-Only networking with Sid Lee Toronto.
2012
April
Vitamin T: 1 Year Anniversary, Toronto, Canada.
Presentation by Scott Suthren, Director of Digital Strategy at
Publicis Modem.
2012
April
AdLounge: Next Gen Dinner Series, Toronto, Canada.
1 of 58 people selected nationwide to join advertising professionals
for an evening of networking.
2012
March-June
Student Strategy Toronto, Toronto, Canada
Strategy seminars and portfolio reviews with advertising
strategists from Leo Burnett, MacLaran McCann and FCB.
2012
March
Cossette: Grow Op Competition, Toronto, Canada.
Plan Book and presentation on Cadbury Mini Eggs Campaign to
Cossette, Rocket XL and Cadbury representative.
2012
Jan
Advertising Week, Toronto, Canada.
“Next Generation Day” - Working day at JWT. Seminars.
2011
Oct-Nov
Summit for SickKids Campaign, Toronto, Canada.
Marketing and advertising campaign to raise funds and awareness
for charity climb by two advertising professionals.
2011
Oct
Advertising Week, New York City, U.S.A.
Young & Rubicam informational session. Seminars.