HOW TO BE A SOCIAL MEDIA PIONEER: A

WORKSHOP

Led by Christine Pittman

www.cookthestory.com

@cookthestory

Florida Blogger & Social Media Conference

@cookthestory

SOME PIONEERING

Google Hangouts on air with @katiescucina

� Found out about it:

– WofM (conference)

� Benefits to me:

– Face to face contact with

bloggers, fun

� Benefits to my blog:

– Search engine rankings,

video content

@cookthestory

SOME PIONEERING

PinChatLive.com

� Found out about pinchats:

– WofM (Bess! At Lady Bloggers meet up)

� Benefits to me:

– A business was born, fun

� Benefits to my blog:

– Increased repins, click throughs and Pinterestfollowers

– Attractive to brands

@cookthestory

SOME PIONEERING

Group Giveaways

� Found out about them:– Randomly a fellow blogger

(@lovenconfection) asked me to organize one with her

� Benefits to me: – Esteem of others (it’s a lot of

work though!)

� Benefits to my blog: – A LOT of new followers on

social media and newsletter. There are perks to being the organizer too.

– New brand contacts

@cookthestory

SOME SMALLER PIONEERING

Rich Pins

� Found out about them:

– Watching the big guys (@recipegirl)

� Benefits to my blog:

– Another avenue for branding

– A link to my site’s pins on my pins

– Call to action on pins

@cookthestory

SOME SMALLER PIONEERING

**HINT** Click share to save this recipe to your timeline so you can find it next time you’re thirsty…

� Found out about it:– Watching the big guys

(@recipegirl)

� Benefits to me:– None, slight embarrassment

(feels insincere)

� Benefits to my blog: – More shares, more views,

more clicks

@cookthestory

WHY THIS PLATFORM?

� What is your favorite social media platform?

� What is your single favorite thing about it?

@cookthestory

WHY THIS PLATFORM?

� How does it benefit you personally?

� How does it benefit your blog?

@cookthestory

WHY THIS PLATFORM?

� What is your least favorite social media

platform?

� How does it benefit your blog (why do you

use it even though you dislike it)?

@cookthestory

THE SOURCE OF YOUR ORIGINALITY

� What is something that you do in social

media that very few others do?

� How did you come up with it or where did

you hear about it?

@cookthestory

IS IT WORTH PURSUING?

� Why do you like doing it?

� Why do your readers like it?

@cookthestory

IS IT WORTH PURSUING?

� Is it working for your blog?

� How do you know?

@cookthestory

WHEN (IF EVER) TO GIVE UP?

� Remember: Even successful things

sometimes need to end before they get too

tired (e.g. Seinfeld).

� What have you stopped doing?

� How did you know it was time to stop?

@cookthestory

THE POWER OF TALK

� My blog has grown a lot

in the past year.

� Almost all of the ideas and inspirations have

come from talking with others.

@cookthestory

THE POWER OF TALK

� Where do you talk to other bloggers?

� What have you learned from them?

@cookthestory

THANK YOU

for your ideas

and for all the great talking we’ll do today.