Christmas 2020.Child & baby

IN-STORE POS

Disney’s digital content was as visually captivating as we’ve come to expect from the brand, from social media posts advertising special deals – such as 20% off with a spend of over £50 – to the heart-warming ‘From Our Family To Yours’ advert.

In-store, Disney’s seasonal POS used a dark blue background to help the gold lettering and other details really pop.

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“The ‘From Our Family To Yours’ campaign reinforced Disney’s wholesome reputation while

harnessing themes of unity and togetherness that became even more

important throughout 2020.”

Claire RoshanzamirStrategy & Creative Director

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Much of Hamleys’ online activity over Christmas featured its iconic bear mascot, whether that was on social media, where fun games and puzzles helped to drive engagement, or online to draw attention to its seasonal collections.

The sense of joy at the impending arrival of Christmas was palpable throughout the brand’s digital platforms, and it sought to draw followers together by asking them to submit their ‘Elfie Selfies’ on Facebook.

As for the store itself, Hamleys was open for business and a striking nutcracker POS sign greeted customers upon their arrival.

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Focusing on providing extra value through its social media activity, Huggle’s posts tended to link to a range of interesting blog posts, aimed at parents of young children.

These included guides for a new baby’s first Christmas, as well as ideas to make the most of Christmas at home.

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In-store-only offers helped to tempt customers to make a trip to LEGO’s locations this Christmas.

The brand’s template included a pale turquoise colour scheme and a range of fun product photography, while the ‘Rebuild the world’ slogan on its website subtly played into the difficulties of 2020.

On social media, LEGO highlighted an important charity initiative, which saw it donate a toy set to a child in need with every Christmas ornament built through its #BuildToGive scheme.

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STOREFRONT

“With carefully selected photography used across its Christmas campaign,

LEGO was able to convey a real sense of energy and dynamism, perfect for its

younger audience.”

Jo WilbyGroup Creative Director

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Mamas & Papas’ digital activity played on the brand’s more refined character, which came through in a gentle white and grey colour scheme dotted with more seasonal tones, often accompanied by beautifully styled imagery.

On its website, the store was broken down into easy-to-navigate segments, while social media channels saw Mamas & Papas team up with influencers for special competitions that would help drive engagement.

“Teaming up with popular influencers helped to organically spread the reach

of Mamas & Papas’ social posts.”

Jon AstonDigital Director

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Bright, colourful and in-your-face – Smiggle’s in-store POS over Christmas encapsulated the brand’s appeal as it showcased offers of up to 40% off its gifts.

Social media also pushed customers towards special deals and competitions, while on its website Smiggle had a countdown clock in its homepage banner that let customers know about an online-only offer of up to 50% off over 300 products.

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With cute graphics and product imagery pointing users in the right direction, Smyths’ website proved simple for customers to negotiate this Christmas, breaking its enormous selection down into manageable sections.

Social media channels plugged a range of popular products, while also running competitions to keep customers tuned in to the content.

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Along with the expected colourful POS, The Entertainer also took Christmas back to its roots with a manger scene that proved a key aspect of its in-store offering.

Meanwhile, there was some excellent content pushed through the brand’s social media channels, including multiple competitions and crafting videos to keep the little ones entertained.

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Christmas 2020.Thank you

Get in touch for more information or to discuss opportunities for your business

inspired@itg.co.uk

*Information and images within this report are gathered from ITG research, third party resources and materials available in the public domain.