The Christmas season is here! Shopping

is in full force and more and more

consumers are going online to buy their

gifts. Here are some valuable hacks for

e-commerce sites to maximize sales.

CREATE GOALS FOR THE SEASON

Have a clear goal of what you want to accomplish:

more sales, higher profits, more

customers, something else?

Create goals for the season

Update your website and make

improvements necessary to

achieve your goals.

CLEAR PRODUCT IMAGES AND DESCRIPTIONS

The first thing that

catches the attention

of a prospective buyer

is the picture of your

product.

Make sure that the

images are clear,

showing the details

and packaging in an

engaging way.

CLEAR PRODUCT IMAGES AND DESCRIPTIONS

A 360 degree view of the product

adds additional value.

A GOOD DESCRIPTION SHOULD SUPPORT THE IMAGE.

BE SURE TO INCORPORATE THESE IN YOUR DESCRIPTION

Accurate product

information

explaining

the features

Clearly defined

technical

terms

Pros of the

productAn easy-to

-read font

A GOOD DESCRIPTION SHOULD SUPPORT THE IMAGE.

BE SURE TO INCORPORATE THESE IN YOUR DESCRIPTION

Conversions from

products that featured 360 degree views

increased by

27%

when compared

to the original,two

dimensional

product images.

MOBILE COMMERCE COMPATIBILITY

Mobile commerce is projected to be the

fasting growing e-commerce segment.

So it is almost a must that your website

be mobile friendly.

MOBILE COMMERCE COMPATIBILITY

The best possible solution is to have a

responsive site design that will adapt to a

site visitor’s device, including serving up

the right size images for better

performance

MOBILE COMMERCE COMPATIBILITY

The number of people

accessing the internet

via a Smartphone

increased by

60.3% to

CHAT INTEGRATION

Integrate live chat to your site so that visitors can

ask questions when they have them. If customers

have questions about a product, shipping options,

or the delivery date, they can get answers in real

time!

CHAT INTEGRATION

A recent BoldChat report

found that 65% of US online

shoppers used a live chat – up

from 50.4% during 2009.

POST PRODUCT AVAILABILITY

Don’t force your customers into ordering a product only to find out by

email that it’s out of stock.

POST PRODUCT AVAILABILITY

Even if you can’t keep a real time

inventory count like Amazon, an

“In stock” message can do the

job, but make sure that the

product is really “In stock.”

PROMOTE GIFT WRAPPING AND CUSTOMIZATION

Customers who are buying

will appreciate options

like gift wrapping or

personalised messages.

Promoting these options

on product pages and

at the checkout can give

a quick revenue

boost.

OFFER SHIPPING ESTIMATES AND OPTIONS

Clearly mention the estimated

delivery time and delivery cost

if any. You can go an extra mile

b providing faster delivery

options for an extra cost

43 % US online shoppers

abandoned a cart because of high

shipping charges.

75 %of US customers will especially be on the lookout for

free delivery.

PROVIDE CLEAR RETURN GUARANTEES AND POLICIES

Your customers might get a product

that is faulty, ill-fitted or damaged

in transit. The return process has to

be as trouble-free as the buying

experience.

You have credit and debit card

purchase in place for your site. But

believe it or not, not everyone uses

credit or debit cards.

ALTERNATIVE PAYMENT OPTIONS

Alternative payment options

40% of online purchasers like

alternative payment options like

PayPal and Google Wallet.

Offer the maximum options of payment available and leave

the choice to your customers.

GIVE AN EXTRA PUSH

E-commerce is the pie that all online retailers are fighting to get a

share of. Use a little push in the last days before Christmas, even

when the last-posting dates have passed, by promoting ‘It’s not

too late’ and ‘Last Minute Gift ideas’ prominately on your website.

In Christmas 2012, 12 million

British men hadn’t started their gift

buying as of December 17th.

10% left gift

purchasing until

Christmas Eve.

4.2% women

left it as late as

Christmas Eve.

20% of women

left all their shopping

until the last week.

The last Prime One-Day shipping

order that was delivered by Amazon

in time for Christmas was placed

on Dec. 22 at 11:52 p.m. PST.

Get in touch on Twitter :

Visit Youssef Hodaigui website :

http://www.youssefhodaigui.com/

@youssefhodaigui

Thank You.