christmas union suisse :: give/get_#uniongva_003
TRANSCRIPT
100%Open 2013
Welcome to Winter UnionSuisse!
December 12, 2013 1Welcome
© 100%Open 2010The Union Suisse December 12, 2013 2
© 100%Open 2010December 12, 2013 3
Special Thank you
Thanks to our generous sponsors!
© 100%Open 2010December 12, 2013 5Give/Get
100%Open 2013
Virginia AzevedoMetropolis7
December 12, 2013 6Union SuisseCreating Value Together
Insert cropped logo white/grey logo
I N S P I R A T I O N A L W O R K P L A C E S
Virginia Azevedo
Founder
www.metropolis7.ch
I N S P I R A T I O N A L W O R K P L A C E S
OFFICES EVENT VENUES STORES
COS Pop up shop Milan COS Pop up shop for Salone del Mobile, Milan
Hublot Popup Store / Asylum in Singapore
POP-UP STORE
I N S P I R A T I O N A L W O R K P L A C E S
MOBILE OFFICE EVENT VENUE POP-UP STORE
M E T R O P O L I S 7
I N S P I R A T I O N A L W O R K P L A C E S
GIVE
VOUCHER
POP-UP STORE EVENT
Private Sales Event / Vernissage
Marketing & Communication
One sales person
5 days of a dedicated office
Window product display
100%Open 2013Union SuisseCreating Value Together
Insert cropped logo white/grey logo
December 12, 2013 12
BhanuKiran Desiraju Jti
InnovationNeed, process, tools
BhanuKiran Desiraju
Innovation … a meaningful advance in user experience
“Necessity is mother of invention”
Common across categories since 2008 Strategic inflection points
Strategic Inflection Point (s) Fundamental 10 X change in an “industry” creating tremendous threats or
opportunities Calculus definition …rate of change of derivative is negative …takes a different direction
Inflection
Point
Decline
New Heights10 X
Change
Is it a signal or noise ?
• Change in competition today ?• Change in supply chain / resources ?...Current complementors or
suppliers irrelevant ? • Competitive advantages eroded or barriers lowered for new entrants ?• Change in product components and knowhow radically different ?• Change in consumption patterns...New forms of consumer reach ?• New regulation…Change in attitude / approach
Silver bullet test …questions to ask
Emerging products in general …may be perceived as strategic inflection points
Why innovate?As markets mature and slow, organisations constantly need new sources of growth to re-vitalise the experiences of
their end-users
Mitigating « change » for growth
Incremental innovations that will grow the business in the shorter-term...
...AND game-changing innovations that will re-shape the category and enable us to lead in the long-term
The Innovation Chasm
The Early
Market
Tech
nolo
gy E
nthu
sias
ts
Vis
iona
ries
The Mainstream Market
Prag
mat
ists
Con
serv
ativ
es
Skep
tics
Innovative High-
Tech Product
The CHASM
?
© Copyright JTI 201222
Day
6am Sat 4am
6pm
Noon9pm
Early
Morning
Before
Bed
Late
Morning
Late
Evening
Lunch
Time
Mid
Evening
Mid
Afternoon
Early
Evening
pleasure
socialise
procrastination
re-enrgise
(1-2)
relax
lift
procrastination
break
(1-2)
energise
refresh
revitalise
(1-2)
break
re-focus
relax
me-time
socialise
(1-2)
socialise de-stress
wind-down
(2-3)
finish meal
contemplate
relax
pleasure (3-5)
pleasure
relaxation
(1-2)
relax
sleep aid
(1)
6amMidnight
6pm
Noon9pm
relax
Wake-up
Intimacy
socialisemood elevation
mood enhancer
socialise/ share
re-energize
relieve boredom
stimulant
Prepare for
night (2-4)
digestif
(5-15)
(5-10)
(3-5)
(2-3)
(2-3)
(2-3)
(1-2)
cappuccino
coffee caramel
espresso/ coffee
cinnamon
rum ♂
Lime/mint
chocolate ♀
coffee caramel
chocolate ♀
cinnamon
Spearmint (IT)
rum ♂
chocolate ♀
chocolate ♀
chocolate ♀
Understand consumption compass for your category Areas with potential for relevant motivating proposition
Russia/ Italy
© Copyright JTI 2012
Concept Lab Approach Exploring ‘Hot Buttons’ to determine preferred combinations
Preferred combination?
Devices ConfigurationFlavours
100%Open 2013December 12, 2013 24Union SuisseCreating Value Together
Insert cropped logo white/grey logo
Nicolas MarsaultBees4You
Grocery Store with Bees
December 2013Lauréat Prix IDDEA 2012 / Soutenu par GENILEM 25
Grocery Store without Bees
December 2013Lauréat Prix IDDEA 2012 / Soutenu par GENILEM 26
They go from flowers to flowers to eat◦ Pollen: source of protein◦ Nectar: primarily source of energy
But why is it so important◦ 70% of our agriculture depends on pollinisation
Why are Bees pollinating
December 2013Lauréat Prix IDDEA 2012 / Soutenu par GENILEM 27
A declining Honey Bees population since WW2
December 2013Lauréat Prix IDDEA 2012 / Soutenu par GENILEM 28
Multiple Interacting Causes of Death
Urbanbeekeeping: Sucessfull experience in NYC, London and Paris
December 2013Lauréat Prix IDDEA 2012 / Soutenu par GENILEM 29
X
X
December 2013Lauréat Prix IDDEA 2012 / Soutenu par GENILEM 30
Bees
4You
, Clo
se C
orpo
rate
Sus
tain
abili
ty
On a Corporate Basis, support the project◦ Be my best sales rep within your organization◦ Increase the buzz on the concept within your
Network On an Individual basis, disrupt the food
desert◦ Plant Bees Friendly Flowers◦ Avoid Pesticide Contamination
If bees have good nutrition,we will have good nutrition
And you, what could you do for me?
December 2013Lauréat Prix IDDEA 2012 / Soutenu par GENILEM 31
Quetions?
December 2013Lauréat Prix IDDEA 2012 / Soutenu par GENILEM 32
Honey Pots available after the
presentations
100%Open 2013
Carolyn MerozValeur Absolue
December 12, 2013 33Union SuisseCreating Value Together
Word of mouth bloggers campaign with coolbrandz
Coolbrandz is an online platform to communicate with cool consumers about new products, to make some of them try the products against feedbacks and ideally to make them talk about the products and / or write about them in blogs.
objective: raise awareness & generate trial
1- find it. 2- test it. 3- share it. 4- buy it. 5- love it
Exclusive at
+++- fine perfumery- Swiss institution- attracts many tourists
---- very niche - high competition- really the right channel for multi-facetted women looking for well-being?
Distribution in Switzerland
question:
How can we attract more of our target consumer, the multi-facetted women 35+ who has a need for
well-being, to Bon Génie and to our website?
100%Open 2013
Jonas Palm Ramblin’ Brands
December 12, 2013 40Union SuisseCreating Value Together
Insert cropped logo white/grey logo
Squeaky clean
Where is the fun?
Awards, Context & Customers
100%Open 2013Union SuisseCreating Value Together
Insert cropped logo white/grey logo
December 12, 2013 46
Sandrine GuillemoteauLexmark
© 2013 Lexmark International, Inc. All rights reserved.
Lexmark International
© 2013 Lexmark International, Inc. All rights reserved.
Lexmark- Customer solutions
© 2013 Lexmark International, Inc. All rights reserved.
Acquisitions
© 2013 Lexmark International, Inc. All rights reserved.
There’s no question Lexmark has undergone significant changes over the past few years, particularly with eight acquisitions under our belt.
As we evolve from a hardware-centric company into a
solutions company focused on our customers’ unstructured information challenges, it’s critical that we understand and align ourselves with the corporate strategy.
A change of Corporate Strategy
© 2013 Lexmark International, Inc. All rights reserved.
Taking our message to the market and ensuring that it is understood
Challenges
Messaging
PR
Campaigns
Branding
Events …..
Thank you for your attention !
100%Open 2013
Federico MarangoniChocolatier Du Rhone
December 12, 2013 53Union SuisseCreating Value Together
12th December 2013
1. Founded in 1875 and in business ever since2. Established as a high-end chocolate brand3. Privileged history with world celebrities such as JFK,
Churchill, de Gaulle, Eisenhover….. 4. Winner of different international prices such as Gault & Millau
or Best Praline international5. Selling points in Geneva, Zürich and Taiwan
Who are we?
1. Premium Chocolatier known for his manufacture and the level of his products
2. Synonym for high-end chocolate in emerging markets such as AP, GC, SEA
3. Synonym for tradition & family business
Who do we want to be?
1. Anchered philosophy of quality over quantity2. Monthly request to open aborad3. In Business since 138 years4. Luxury Market grew globally by 10% in 2012 and is expected to
grow by 5-6% until 20155. Globally only few players like Godiva and la Maison du Chocolat6. Swissness remains a USP in emerging markets
Why do we believe in our goals?
1. Finding ditributors abroad2. Investing in local marketing3. ……………any ideas?
How are we going to achieve our goals?
Thank you for your attention!
100%Open 2013December 12, 2013 60Union SuisseCreating Value Together
Insert cropped logo white/grey logo
Simon HardyFitting Wines
We handpick
quality wines from
all over the world according to the
personal tastes, preferences and
budget
of each client and
help them to
learn & discover more about the
wonderful
world of wine
Simon HardyOwner & Personal Wine Consultant
More choice than ever before in
the world of wine
Limited knowledge makes choosing wines a challenge
Quality wines of the world in limited production and
availability
A unique range of personalised
wine services in Switzerland
WINE FUNCTIONS
Combine a little learning with lots of fun
Tailored to the needs of companies and institutions both large
and small
Groups range in size from
10 people to 75 +
Offsite meetings
Team-building events
Regional conferences
Training seminars
Success celebrations
Simon Hardy is an Associate Member of the Institute of Wines & Spirits
OUR GET:
What are the best ways to make companies in the region aware of the Wine
Functions Service by Fitting Wines and who are the best points of contact?
OUR GIVE TO UNION SUISSE MEMBERS
Voucher worth CHF 100 OFF
a Wine Function by Fitting Wines
100%Open 2013
Thank you andMerry Christmas!
December 12, 2013 66Welcome