christoph ruedt - engaging employees for information security

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Engaging employees for information security Christoph Ruedt Public UBS Communications & Branding Communications & Branding Simply Summit, London 26 April 2012

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Page 1: Christoph Ruedt - Engaging employees for information security

Engaging employees for information security

Christoph Ruedt

Public

UBS Communications & Branding

Communications & Branding

Simply Summit, London

26 April 2012

Page 2: Christoph Ruedt - Engaging employees for information security

It's about enabling a secure culture

Information security

Foster understanding

and correct behavior

Technical controls

Page 3: Christoph Ruedt - Engaging employees for information security

The Think Privacy consortium

•  Founded by major players in the financial and professional services industry

•  Members benefit from the experience of other large firms that deal with similar issues

•  Use of an external brand to increase visibility and make sure the campaign has an impact

•  A way to establish a sustainable communication platform

Page 4: Christoph Ruedt - Engaging employees for information security

Two step campaign approach

1. Establish importance

2. Inspiring action

Page 5: Christoph Ruedt - Engaging employees for information security

Interactions between campaign elements

Posters Intranet banners

Editorial content PDF leaflet Interactive content (quiz / mini game)

Intranet site

Page 6: Christoph Ruedt - Engaging employees for information security

5 tips to make information security communication engaging

1.  Think of information security as an ongoing effort – not a one-off campaign

2. Make your people the solution – not the problem

3.  Present information security an integral part of your business, not an add-on

4. Make the link to people's own personal data privacy

5.  Create an internal brand or bring in an external brand to label your information security communications