Oracle Trade ManagementCHRMPARTNERS.COM

Business Purpose

Increase Sales

Increase Product visibility and brand awareness with customers

Enlarge a product’s market segment penetration

Increase product’s consumption rate

Introduce new products and service in the market place

Win new business based on competitive pricing

Maximize Margins

Control Costs

Closed loop control over advertisement cost and benefits you got out it

Trade Promotion Management process

Strategy Execute PlanPromotion PlanBudgetEvaluate/Repeat

• Historic sales data• Past Promotion results• Distributor/Retailer performance• Marketing Plan• Promotional Strategy for the

brand/Product

• Establish Allocation method• Fixed• Accrual

• Allocate to customer account, Product, region, or buying group

• Off invoice Discount• Accrual Based Discount• Lump Sum• Trade Deal• Volume Offer• Net Accrual• Scan Data• Supplier Ship and Debit• Price Protection

• Accrual Rebates from invoice/Shipment

• Off invoice accounting• Authorize payments • Reconcile offer with sales• Create Accounting

• Compare offer performance

• Repeat the most beneficial offer

• Reconcile accounting• Evaluate Margin/net

profit

Oracle Channel Revenue Tools

Strategy Execute PlanPromotion PlanBudget Evaluate/Repeat

• Oracle Dashboard• Oracle Reports• Oracle endeca• Oracle OBIEE• Chrmpartners Apex/Conurrent

Reports• Chrmpartners Buying group screen• Chrmpartners End customer creation

Tool

• Oracle Budget Screen• Oracle Allocate Budget• Oracle Quota Create/Allocate• Oracle Territory management

• Oracle Offer• Oracle Supplier Ship and

debit• Oracle Deduction

Management• Oracle Price Protection• Chrmpartners Buying

group Relation Screen• Chrmpartners Offer

upload

• Oracle Pricing Engine• Oracle SLA• Chrmpartners charge

back correction utility• Chrmpartners POS auto

mapper• Chrmpartners End

customer identification engine

• Oracle Dashboard• Oracle Endeca• Oracle OBIEE• Chrmpartners APEX

reports• Chrmpartners APEX

utilities