Founded in 1958, Chuck Levin’s music store has gained a legendary reputation with musicians around the world. But by 2014, the website for the DC-area icon was in serious need of a redesign. Online sales were flat and shopper confidence was low. They needed a modern ecommerce platform that was sophisticated, user-friendly and capable of integrating with other business software.

The Chuck Levin’s team turned to Bigcommerce Partner Jasper Studios to build a new site that would wow their customers. Bigcommerce let them quickly migrate and take advantage of advanced tools like single-page checkout and mobile-friendly designs. They could also connect the site to back-office systems for inventory management and accounting.

Business goal: Improve conversion, increase sales

Bigcommerce benefit: A fast transition and modern tools

"Migrating to Bigcommerce was effortless. Our integration team had a fully

functional release up and running within six weeks — easily twice as fast

as we’d experienced with other platforms."

— Jon Marsella, Executive Director of Jasper Studios

THE BIGCOMMERCE DIFFERENCE

5xIncrease in

conversion rate

2xRetention of

unique visitors

300%Projected

annual growth

/ CASE STUDY

Moving to Bigcommerce’s modern platform powers big results for a venerable brand

Chuck Levin’s — Everything in Music

Request a personal tour of Bigcommerce or give us a call at 512-629-4481

Chuck Levin’s online sales were suffering on their old ecommerce platform, and conversion was low due to a tedious checkout process. To help boost their online business, the brand needed a completely new site on a modern platform.

The new ecommerce solution needed to be user-friendly enough for the store’s non-technical merchandising staff to use on a daily basis, yet robust enough to handle at least 150,000 product SKUs. The design had to be fully customizable, and the store needed to integrate with the systems that the Chuck Levin’s team used to run their business.

Challenges

Bigcommerce offered all the modern ecommerce features that Chuck Levin’s needed to increase sales, including a streamlined checkout process and responsive designs for mobile browsing. The Bigcommerce template was easy for Jasper Studios to customize into a beautiful, unique shopping experience.

Bigcommerce’s flexible platform allowed the Jasper team to quickly move Chuck Levin’s products and site content to Bigcommerce. They had a new site up and running in just six weeks, and connected it to their inventory management and accounting systems in only four weeks.

Solutions

The new ChuckLevins.com has seen incredible growth on the Bigcommerce platform, with a 65% increase in revenue, a twofold increase in unique visitor retention, and a 5x increase in conversion rate — all within just 90 days of launch. Annual online sales are expected to soar to 300% over the previous year. The site has also improved its SEO performance, leading to increased brand awareness and reach. The beautiful new site design and one-page checkout process have noticeably increased shopper confidence and customer satisfaction.

Read the full story of how Check Levin’s increased revenue, sales and brand awareness with Bigcommerce.

Results

Request a personal tour of Bigcommerce or give us a call at 512-629-4481