church and technology
TRANSCRIPT
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Your Church & TechnologyMatters Arising: Issues Facing The Church & How Technology Can Help
Emmanuel OluwatosinEmail: [email protected]; Twitter: @eolutosin; U: www.eolutosin.com
25th February 2016.
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Technology enables communication; Technology enables community: Social media is where the
younger generation are interacting. It is the new marketplace; Technology enables discipleship; Technology enables counselling; Technology allows openness: people are able to express
themselves anonymously and therefore freely;
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Benefits of Technology to Church
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SMS and Interactive Voice Response (IVR) An effective & well-designed website (must be mobile-
friendly) Social Media (Facebook, Twitter, Instagram, Snapchat etc.) Mobile apps Email newsletters Video announcements and testimony Podcasts
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Available Technology Platforms
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Technology Mobile Is King!
There are now more mobile phone accounts than humans There has never been a technology as wide spread as mobile Mobile Phones are being used by people who can’t even read or
write
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Send personalized birthday wishes and important updates to members using SMS text messages; Audio message can also be sent to members;
Send a voice broadcast to keep members included in on important decisions and church initiative;
Empower members with daily words of inspiration and Bible verses via SMS;
Get the word out! Send reminders and updates on church events and meetings using SMS text-messaging or voice broadcasting.
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Mobile First Means SMS First
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Setup your website:. The landing page should be oriented toward non-members rather than members;
Setup online streaming platform and ensure your sermons are available online; create podcasts featuring weekly audio messages;
Talk about who you are and what you are about;Have contact information and / or ways for visitors to
connect;13
Website is not a luxury: It is a tool!
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Make sure service & event times are up to date and easy to find;
Turn your website into an information hub – make it easy for people to find relevant information and keep it updated daily;
Setup live chat facility on your website: this aids real-time and anonymous counselling;
Pastoral blog is also an effective tool to address an issue not in an upcoming sermon & share a devotional thought;
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Website is not a luxury: It is a tool! (Cont’d)
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Get on Social Media (Facebook, Twitter, Instagram & Snapchat are where to start) – if your church does not have presence on the social media platforms, you are missing out; your pastoral staff need to be on the social media platforms also;
Pastors who are not on social media need to repent Integrate your social media into your communication plan and
your accounts with your website (there a lot of social plugins you can use to achieve this);
Your social media platform is an extension of your brand - have a content schedule; 15
You Can No Longer Ignore Social Media
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Have a clearly defined goal for each channel and use relevant tools to track them for efficiency;
Engage your audience! Organize weekly tweet chat on key issues; Follow up with personal messages if necessary;
If you can, setup a Facebook group and encourage open communication;
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You Can No Longer Ignore Social Media
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Encourage open communication via the different channels;Run a weekly live chat session on the website;Monitor the different channels for feedback and respond
accordingly; Don’t shy away from controversial topics ; Never leave any feedback / comment unattended to;
Encourage your members to text, tweet and Facebook in church during service; it is a good way to share the gospel with their friends and followers; using same hashtag works perfectly; 17
Getting Your Audience To Open Up!
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Establish a technology or communications team; You can start with volunteers but you need a dedicated team for this to work;
Make sure younger leaders are part of your communications team. Note: It is their culture;
Identify all relevant technology media / channels to your ministry and train all your leaders on how to use them;
If technology mobile is king, content is the queen; Religiously follow your content schedule;
Internet! Internet!! Internet!!! Invest in quality internet access; 18
Ready To Take Advantage of Technology?
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Questions?
Thank You!
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Appendix
Digital Usage Data
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