Church of England Style Guide

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Contents

Contents

3 Introduction

4 Symbol and namestyle

5 Colour: Positive background

6 Colour: Negative background

7 Print colour palette

8 Web colour palette

10 Compressing images

12 Cropping images

13 Fonts

15 Stationery: Letterheads

16 Stationery: Compliment slips

17 Stationery: Business cards

18 Email signature

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The Church of England logo/badge was created to provide a visual image that all parts of the National Church Institutions could relate to and ‘own’. The symbol/namestyle is based on the traditional Christian cross but particularised by it being encompassed within an e: also implying universality.

The design is such that it may also be used by any diocese, deanery or parish church. These guidelines have been prepared in order to ensure that, wherever the basic device is used, it appears in a complimentary setting.

The way in which the Church of England is perceived can be strongly influenced by the way in which it presents itself visually. These guidelines are intended to give it an overall contemporary, relevant and organised appearance that will enhance its mission.

Any queries, please contact the Communications Office, Church House, tel (020) 7898 1459.

Introduction

Introduction

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Version 1 logotype

Version 2 logotype

Version 3 logotype

There are three basic configurations of the symbol (the circular e device) and the namestyle (the Church of England typography). The preferred configuration is version 1; other versions are only for use when available space will not accommodate version 1.

Symbol and namestyle

Symbol and namestyle

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Wherever colour is available:

Symbol: Pantone 2577Namestyle: Pantone 2742

If only one extra colour plus black is available:

Symbol: Pantone 2577Namestyle: 100% black

If no colour other than black is available:

Symbol: 100% blackNamestyle: 100% black

In positive usage (ie. on a white background): Wherever colour is available the symbol should be Pantone 2577 and the namestyle Pantone 2742. If only one extra colour plus black is available, the symbol should have its designated colour. If no colour other than black is available, the symbol and namestyle should both be solid black with no tints.

Colour: Positive background

Colour: Positive background

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If the logo appears on a black background:

Symbol: whiteNamestyle: white

Colour: Negative backgroundIn negative usage (ie. reversed out of a black background): the symbol and namestyle should both be white.

Colour: Negative background

Symbol: LilacPantone 2577Web #bcabd3

Namestyle: BluePantone 2742Web #221f72

C 25%M 32%Y 0%K 0%

R 188G 171B 211

C 100%M 100%Y 0%K 28%

R 34G 31B 114

Print colour palette

Print colour palettePages 7 - 12 relate to the Church of England website. These are the full colour options for the symbols and namestyle. This page also defines the colours for print, web and screen use.

The font used in the namestyle is now commercially available. Its name is Advert-Light.

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Communications OfficeChurch Housegreat Smith StreetLondon SW1P 3Nz

Telephone:020 7898 1459