churnbar offer
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Churnbar Services.
19/07/2012© Churnbar 2012
Capabilities.
• Social Media Monitoring & Analysis:
– Social media searches
– Text Classification
– Topic Models
– Named Entities & product searches– Named Entities & product searches
– Reports or Data
• Languages:
– Currently only English;
– We hope to offer Dutch, German, and Asian Languages soon.
© Churnbar 2012 19/07/2012
SMM Reports
• Social Media Searches:
– Cover all main sites; list is being extended.
– Search will return full text for analysis.
– Can add geolocation for more specificity.– Can add geolocation for more specificity.
– Search by word or phrase.
– Possibility of offering this for clients to use
directly.
© Churnbar 2012 19/07/2012
• Classification:
– Uses a human-trained classifier.
– Training sets manually created for each project.
– Classifications around 80% accurate. – Classifications around 80% accurate.
– Can be sentiment or any other meaningful
classification (eg segmentation of data)
© Churnbar 2012 19/07/2012
Topic Models:
• Statistical models of probability of words
being found in the same document – create
hidden topics of conversation. hidden topics of conversation.
• Allow for greater insight and understanding
into content of search results.
• Primarily use Latent Semantic Analysis.
© Churnbar 2012 19/07/2012
• Named Entity Recognition:
– Used to find other brands / people mentioned
alongside client company / brand
– Mentions are ranked according to frequency.– Mentions are ranked according to frequency.
– Provides a means by which data can be
segmented, and results can be basis for product
search library.
© Churnbar 2012 19/07/2012
Product Search:
• Searches for individual words;
• Used to differentiate and further segment
data in a highly specific way.
(eg there are many ways people can talk about (eg there are many ways people can talk about
consumer banking, finding this is a
classification task, but only one way to talk
about bread, this is a product search task).
© Churnbar 2012 19/07/2012
• Searches and Analyses can be provided on
their own, in any combination, or as part of a
regular series of reports.
• Standard rate card available on request. • Standard rate card available on request.
© Churnbar 2012 19/07/2012
Reporting Service:
• Simple, clear, graphically rich reports with
commentary.
• Actionable recommendations. • Actionable recommendations.
• 5 – 10 pages.
• Affordable, and sold primarily through
resellers.
© Churnbar 2012 19/07/2012
Tracker Reports.
• Supermarket tracker:
– Bimonthly, covers mentions of top 5 UK
supermarket chains.
– Full analytics. – Full analytics.
– 1st report released on 6th July 2012.
– Launch seminar 6th July.
– Download full report for £200 (+VAT)
– Other trackers planned.
© Churnbar 2012 19/07/2012
Consultancy
• Assistance offered in defining searches and
interpreting results.
• Could be pre or post paid.
• Training can be offered, both online and in • Training can be offered, both online and in
person.
© Churnbar 2012 19/07/2012
Nigel LeggNigel Legg
Director, Churnbar Ltd
07722 652 866
© Churnbar 2012 19/07/2012