cielo latino social media strategy
TRANSCRIPT
SOCIAL MEDIA STRATEGY
TIPS & TOOLS
EXECUTIVE SUMMARY
THREE KEY
AREA
BEFORE. Anticipate. Excite.
DURING. Live coverage. Bridge online/offline.
AFTER. Leverage relationship.
Integrating social media into your nonprofit’s event can help Cielo Latino engage with the organization’s audience and help you get better result.
Here's below some actionable suggestions which cover three key area of a simple online strategy for events; before, during and after.
A CHECKLIST OF
TIPS AND TOOLS
BEFOREAs soon we have a data set, confirm this information through social network and mailing with a Save the Date writing the date on Facebook/Twitter covers, pinned posts and creating a Facebook Event.
Engage authentically. For every 4/5 social updates, 2 should be related to storytelling of your cause and nonprofits organization. You can share blogs, website articles, video, photos, stats, and quotes about you.
Empower ambassador! Be sure to provide them with content they can share about the events (sample tweets and Facebook status updates). This is useful to give your supporters something TO DO that they can inspire their friends to do too.
Brand the event with an hashtag (i.e. #cielolatino2015 or #worldwithoutaids) and track with rowfeeder.com
Use thunderclap.it (a crowd-speaking platform) that allows sign up your supporters and friends to tweet or post Facebook update all together being sure that they will share the event.
LIVE COVERAGE OF THE EVENT
DURINGLive reporting/tweeting such as a breaking news service while it’s happening on the Gala.
Events are more social then ever , the attendees want stay connected also during the events.
Use time-lapse video to share behind the scene shooting it with Vine or Hyperlapse.
Capture great conversation and the sentiment in the room! Events are more social then ever, the attendees want stay connected and share in real time their gala experience. Be sure to have visual reminder at the event that encourages people to tweet with the event hashtag, encouraging others to use social media during the event.
THE THANK YOU STRATEGY
AFTERAfter a successful event, participants are energized, and it’s
important to foster that energy in continued fundraising efforts.
Now’s the time to harness all the energy we gathered in our social media efforts before and during the event. It can use the content from the event itself to inform the post-event coverage.
Express the gratitude (religiously!) using thank you card, posts or compelling Linkedin recommendations.
A picture is worth a thousand words. Making easy for the photographers who do show up during the event; someone involved into the committee who knows the guests is there to walk the photographers through the party and help them find important people or honorees. That photos are fundamental to inform the post-event coverage.
Maximize the live coverage effort with Storify, a social network curation tool, that allows to pull from a variety of social media to incorporate the posts and the media you want into (i.e. World Economic Forum Annual Meeting)
(From Kiss Metrics)
