cielo's 2016 talent rising summit - diversity in succession planning
TRANSCRIPT
APPLE ON DIVERSITY IN THE WORKPLACE
Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship, or who they love. Tim Cook
CEO of Apple Inc.
The face of diversity has changed:
Previously:
- Race/Ethnicity
- Gender (Male/Female)
The face of diversity has changed:
Now:
- Race/Ethnicity
- Gender (Male/Female/Transgender)
- Sexual Orientation
- Age
- Military Veterans
- Disabled
- Religion
GLASSDOOR DIVERSITY STUDY
• 67% of active and passive job seekers said that a diverse
workforce is an important factor when evaluating companies
and job offers
• 57% of people think their company should be doing more to
increase diversity among its workforce
• Only one-third of people polled said they knew of any diversity
initiatives where they work. An additional 21% said they are
uncertain.
Before recruiting, make sure the boat isn’t leaking.
I like to think of it as, inclusion is diversity sustained. It means nothing for companies to bring in a group of diverse new hires if those people turn around and leave when confronted with an unwelcoming culture.
Candace Morgan
Head of Diversity at Pinterest
TO GET EMPLOYEES TO STAY, DIVERSITY LEADERS ARE FOCUSING ON INCLUSION
• Employee resource groups
• Unconscious bias training
• Ally outreach
• Internal marketing
When I was young I thought that money was the most important thing in life; now that I am old I know that it is.
Oscar Wilde
30%of executive bonus compensation is based on diversity results at Time Warner
Jeff Bewkes
Chairman and CEO of Time Warner
Inc.
CHECKING THE BOX, NO LONGER ADEQUATE
CONFERENCES AREN’T CHEAP
$1.5Mamount several companies spent at a single diversity conference
Satya Nadella
CEO of Microsoft
2015 Grace Hopper
Conference
Candidate capture is critical
CANDIDATE CAPTURE IMPORTANCE
• Compliance
• Candidate experience
• Ability to schedule quickly
• Ties candidates to an event
• EEO information
• Ultimately enables tracking of ROI
• Capturing source enables affinity marketing
• Content creation is key
• Recruitment marketing strategy and content calendar
AFFINITY MARKETING
IBM AT SWE
• Every candidate received an email thanking them for stopping by the booth
• Several action items available including a link to job listings
• Key focus was on the female leadership at IBM
ROI CASE STUDY - EFFICIENCY
• Large financial institution attended 4 major MBA diversity conferences in 2014
• National Black MBA
• National Society of Hispanic MBAs
• Asian MBA
• Reaching Out MBA
• They collected 100% of candidate information, including EEO details, via Yello mobile apps
• Average spend per event was $100K
ROI CASE STUDY - EFFICIENCY:FINANCIAL INSTITUTION REGISTRATIONS AT NBMBAA
Observation:
30% of registrants were African American
Actions/Questions:
- Is 59 African American MBAs enough to meet goals?
- If yes, great. If no, is this the right event for us and where else do we need to source?
Observation:
Almost half of registrants were Asian
Actions/Questions:
- Is this normal/expected?
- If yes, can we cut the Asian MBA conference?
CASE STUDY: PERFORMANCEYEAR-OVER-YEAR EVENT METRICS
0
100
200
300
400
500
600
700
800
900
1000
CANDIDATES MET
AY 2015/16 AY 2014/15
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
EVALUATION PERCENTAGE
AY 2015/16 AY 2014/15
7,141 Candidates
Met Total
3,496 Candidates
Evaluated
5,756Resumes
Collected
KEY INSIGHT: COMPANY met 489 more candidates while evaluating 299 more candidates
during the 2015/16 academic year
CASE STUDY: PERFORMANCENSBE CONFERENCE SUCCESS
43%
57%
2015 2016
NSBE YOY COMPARISON
• 1,212 candidates were sourced at the National Society of Black Engineers
diversity events, ranking 3rd for the number of candidates COMPANY
sourced per diversity organization
• COMPANY met 30% more candidates in 2016 than in 2015
0
100
200
300
400
500
600
700
800
IBM A B C D
NSBE BENCHMARKING
• Of the 25 Yello customers that attended the annual NSBE conferences in
both 2015 & 2016, each customer met an average of 43% more
candidates or about 126 candidates
You met the MOST candidates at NSBE
2016 out the 5 tech industry client using mobile apps at the event
YOU
How do you stop attending a
diversity conference without
causing concern with that affinity
group?