October-November 2017

The CII Kerala Newsletter

MESSAGE FROM CHAIRMAN

Dear Members,

2017 is slowly coming to a close. It has been a power packed year

and a year of immense learning. The Indian economy had been

darning the experimenter’s hat with several new changes being in-

troduced. Kerala too has rode the wave of change on a positive

note with multipronged efforts to shed its image of being an industry

-unfriendly state.

CII Kerala has taken several bold steps forward in the last few months to complement the

government’s effort to re-engineer our economy. CII partnered with KASE and ODEPC in

taking an international delegation to the UAE to promote our valuable human resource base

and how multinational organizations could benefit immensely by recruiting from Kerala. The

6th edition of Kerala Health Tourism, organized in Kozhikode this year, was a great suc-

cess. All the stakeholder came forward univocally to work jointly to build up this highly

promising sector.

We have a long way to go. We have given direction to set a positive tone to the industrial

climate of the state. Persistent follow up action and regular reviews of our progress are es-

sential to ensure that we reach our goals. In this context, I, on behalf of CII, request your

active support and inputs to our efforts in build a progressive economy.

With these few words, I, on behalf of CII Kerala, proudly place before you fifth edition of CII Connect for this year. Kindly send your feedback and suggestions on the newsletter to cii.kerala@cii.in

Sincerely

Mr G Krishna Kumar

Chairman, CII Kerala State Council &

Managing Director, Rubfila International Ltd

MESSAGE FROM THE CHAIRMAN

The 6th edition of Kerala Health Tourism (KHT),

the flagship programme of the Health & Tourism

Sector in Kerala organized by the Confedera-

tion of Indian Industry (CII) was inaugurated on

17 November 2017 at Kozhikode by UV Jose,

Hon’ble Collector of Kozhikode. The pro-

gramme was held in partnership with the Kerala

State Industrial Development Corporation

(KSIDC), Government of Kerala. The pro-

gramme aimed to create awareness and get all

stakeholders together to promote Kerala as the

hub for medical tourism in India by 2020.

Inaugurating the conference UV Jose, empha-

sized the need for public and private organiza-

tions to work in partnership to develop suitable

policies and medical infrastructure and promote

it. He also stressed the need to improve the

connect between the industry and the govern-

ment so that the medical tourism sector evolves

well. K E Moidu, Director, Meitra Hospital &

Managing Director, Peekay Steel Castings (P)

Ltd was the Chairman of CII Kerala Health

Tourism 2017.

The programme included one-and-half -day of

Conference, two-day Exhibition and B2B & B2G

meetings. The programme saw the participation

of more than 300 national & international dele-

gates, over 40 exhibitors from the hospital and

tourism industry and over 800 visitors for the

exhibition. Delegations from Oman, Maldives &

Saudi Arabia joined the event.

Experts in the fields of healthcare, tourism and

the government came together to discuss how

Kerala can be made the number one health

tourism destination on the second day of the

conference. Dr MK Muneer, MLA emphasized

the need for govern-

ment to work together

with the industry to

develop the health

tourism sector in Ker-

ala. The Government

should work as facili-

tators, if not investors,

for this industry to de-

velop. Creating a PPP

model is of utmost im-

portance, he opined.

He also addressed on

the importance of reducing red-tapism in the

current bureaucratic systems and the need to

come up with more progressive and attractive

schemes that would pull both private industry

players and foreign patients to the state. Dr Ha-

rish Pillai, Chief Executive Officer, Aster

Medcity stressed upon the need to improve

quality of healthcare systems in the country and

invest heavily in infection prevention practices

and controls. He also suggested that India as a

country rate hospitals and doctors on the clini-

cal outcomes as is done in the developed coun-

tries. An encyclopaedia of best practices in the

medical field will also largely help in this regard,

he said.

COVER PAGE

Shri TP Ramakrishnan, Minister for Labour and Excise, Government of Kerala promised all support to CII to develop the health tourism sector in his valedictory address. He empha-sized the need to market Kerala state as a health tourism hub and appreciated the efforts taken by CII in this regard. EM Najeeb, Conven-or, CII Healthcare panel also briefed the minis-ter about the application placed by the industry for the creation of a Kerala Medical Value Por-tal.

Other sessions focussed on how North Malabar

can be developed as a Medical Tourism Desti-

nation; Ethical Medical Practices in Healthcare

& Infection Prevention and Control; Globalisa-

tion of Healthcare Market; Medical value travel -

Mainstreaming Eye care & Dental Tourism; Mo-

bility of Patients across International borders.

An exhibition was also held alongside with over

40 exhibitors from the hospital and tourism in-

dustry participating in it. G Krishna Kumar,

Chairman, CII Kerala &Managing Director, Rub-

fila International Ltd; Harinder Singh Sidhu,

Head- International Business & Vice President,

Corporate Development, Apollo Hospitals; Pad-

ma Shree Dr A Marthanda Pillai, Chairman,

Ananthapuri Hospitals & Research Institute

(AHRI); C M Najeeb, Vice Chairman, Starcare

Hospital – Oman; K E Shanavaz , Chairman, CII

North Kerala & Joint Managing Director, Peekay

Steel Castings (P) Ltd; Meharoof I Manalody,

Vice Chairman, CII North Kerala & Chairman &

Managing Director, G Tec Education; Dr A Velu-

mani, Chairman & Managing Director, Thyro-

care; Dr Keshav Das, CEO, Meitra Hospital; Ah-

med Moopen, Vice President, World Malayali

Council – Calicut Chapter; M A Mehaboob,

Managing Director, Secura India Pvt Ltd; Dr A

Mohammed Kutty, Chairman, Al Salama Eye

Hospital; Dr Rahul R Menon, Chief Executive

Officer, Aster MIMS; Dr Sadia Khan, Associate

Professor –Microbiology, Amrita; Dr Maj. M N

Gopinathan Nair, Medical Director , Rajagiri

Hospital; Dr Narayankutty Warrier, Medical Di-

rector, MVR Cancer Centre and Research Insti-

tute; Dr Jemshith Ahmed, Vice President

(Strategic Planning), Abeer Group; Dr Ali Faizal,

Director, Meitra Hospital; Dr S ChandraKumar,

Managing Director, Sri Kavery Medical Care (P)

Ltd; Dr Sarita RL, Director – Health services,

Government of Kerala; Dr S K Sundramoorthy,

Chairman & Managing Director, Lotus Eye Hos-

pital & Institute; Dr Soman Jacob, Chief Execu-

tive Officer, Baby Memorial Hospital; Dr K M

Navas, Chief Executive Officer & Executive

Trustee, KMCT Group of Institutions; Dr Jaikish

Jayaraj, Director, PVS Hospital; Laxman,

HCG Oncology; Dr Saji Kumar, Managing Di-

rector, Dhathri Ayurveda Pvt Ltd; Dr Seby Var-

ghese, Managing Director, Team Dental Pvt

Ltd; Dr Praveen G Pai, Specialist, Department

of Palliative Care & Public Health, VPS-

Lakeshore Global Lifecare; GP Capt P Ramesh

(Retd), General Manager, Comtrust Charita-

ble Trust Eye Hospital; Dr Mili Moni, CEO, Mal-

abar Hospital; Gouri Sardesai, Head of Interna-

tional Business, Vidal Healthcare Services;

Saghir Siddiqui, Chief Operating Officer, Ma-

nipal Hospitals; P K Ahammed, Chairman

Emeritus, Meitra Hospital & Chairman, Peekay

Steel Castings (P) Ltd were some of the speak-

ers. Meitra Hospital and Ananthapuri Hospitals

& Research Institute (AHRI) were the Platinum

COVER PAGE

In follow up to KHT 2017, CII propos-

es to the action the following:

CII Kerala has been invited by

the Ministry of Oman to set up

a Kerala Pavilion showcasing

the major hospitals in Kerala at

IMTEC (International Medical

Tourism Exhibition & Confer-

ence) scheduled from 24 – 26

April 2018 at Muscat. CII Kera-

la will be taking a delegation to

Oman and also provide an op-

portunity for the participating

Hospitals/ Medical equipment

companies to meet and interact

with Ministry of Health Officials of

Oman and also with the Industry

members in UAE.

Registration of Kerala Medical

Value Travel Society by De-

cember 2017

COVER PAGE

OTHER EVENTS

CII-GOVT OF KERALA DELEGATION TO UAE 15-16 October 2017 : UAE

To promote Kerala as a land of skills and invite inter-national organizations to hire from Kerala, Confedera-tion of Indian Industry (CII) in partnership with Kerala Academy for Skill Excellence (KASE), Overseas De-velopment and Employment Promotion Consultants (ODEPC) took a delegation to UAE while participating the 44

th World Skills Competition 2017 at Abu Dhabi.

Parallel to the visit in UAE, a session on India - UAE Business Networking Session: Exploring Opportu-nities in Skills was also organised on 15 October 2017 at Abu Dhabi. Leading officials from the Govern-ment of Kerala and UAE, CII, KASE, ODEPC and IBPC as Shri T P Ramakrishnan, Hon’ble Minister for Labour, Government of Kerala Tom Jose IAS, Addi-tional Chief Secretary, Government of Kerala; Vipul, Consul General of India Dubai; V K Mathews, Past Chairman, CII Kerala & Executive Chairman, IBS Soft-ware Services; Dr. Sriram Venkitaraman, IAS Manag-ing Director KASE, Kerala; N Sasidharan Nair, Chair-

man, ODEPC, Kerala; and Bindu Suresh Chettur, President IBPC, Du-bai amongst others were also part of the discussions.

Also, Kerala - UAE Business Net-working Session was organised on 16 October 2017 at Hotel Taj, Dubai. This networking session was led by Shri T P Ramakrishnan, Hon’ble Min-ister for Labour, Government of Kera-la. The visit to UAE has provided a great impetus and has generated mas-sive interest for industry members to look into Kerala as truly a Skill Capital of India.

OTHER EVENTS

EXCON 2017 ROADSHOW: 9th International Construction Equipment & Construction Technology Trade Fair

03 November 2017 : Kochi

A road show on EXCON 2017 was held on 3

November 2017 at Hotel Radisson Blu, Kochi.

The speakers for the day included Shri A P M

Mohammed Hanish IAS, Chairman and Man-

aging Director, Kerala State Civil

Supplies Corporation & Managing

Director, Kochi Metro Rail Ltd; P

Ganesh, Past Chairman, CII

Kerala & Executive Director, Glass & Glazing

Systems P Ltd; M V Antony, Past Chairman,

Builders' Association of India & Chairman &

Managing Director, Kunnel Constructions; K K

M Kutty, Past Chairman, CII Southern Re-

gion & Kerala & CEO & Managing Director,

Sealings & Jointings and V G Sakthi Kumar,

Steering Committee Member - Excon 2017 &

Whole-time Director, Schwing Stetter (India) Pvt

Ltd.

Sakthi Kumar in his address talked about how

EXCON, which is the second largest exhibition

in Asia, has become the Brand name in the field

of Construction equipment. He also said that

the national agenda behind promoting this

event is to bring down the pressure on the ex-

isting urban infrastructure. Talking about the

benefits of participating in EX-

CON, he mentioned that the

event would be the ideal platform

to see world class equipments,

and would also open up new opportunities for

faster growth in the infrastructure sector.

Shri A P M Mohammed Hanish, IAS in his ad-

dress stated that the major obstacle to the

many potential infrastructure projects is the ac-

quisition of land under the Land Acquisition Act

and the multiple layers of negotiation involved.

He also mentioned that the PPP model can

help bring several projects to completion, which

are currently pending due to lack of finances

from the government. Hence, it may be said

that there is a need for hybrid mode of develop-

ment. He concluded his address by stating that

time, technology and effective use of labour and

finance are key components that can help cre-

ate successful infrastructure projects. Further,

persons displaced due to such projects must

become beneficiaries, thereby ensuring sustain-

able livelihoods for all stakeholders, which will

in turn lead to such projects becoming success-

ful in the long run.

The Road show was attended by around 75

participants from the industry.

OTHER EVENTS

CII CSR COFFEE TABLE BOOK RELEASED

08 November 2017 : Thiruvananthapuram

CII Thrissur Zonal Council organized a My Story Series Session with Bestin Joy, Director, Jom-

sons Enterprises & Creyon Studios Pvt Ltd on 07 November 2017 at Jomsons Enterprises

(India) Pvt Ltd, Thrissur.

The session started with an interac-

tion with Bestin who spoke about his

business and how he carried it for-

ward. He spoke about his startup

which is in interior designing which

includes Augmented Reality (AR) of

the interior of a room and also print-

ing of any design on the surface of

PVC.

MY STORY SERIES

WITH BESTIN JOY, DIRECTOR, JOMSONS ENTERPRISES

07 November 2017 : Kochi

WINE & DINE SESSION

03 November 2017 : Kottayam

A Wine & Dine session was organized by CII

Kottayam zone on 03 November 2017 at The

Zuri Kumarakom.The programme was arranged

to strengthen the bond between members .The

session included cake mixing, Wine tasting, 4 -

course dinner with wine pairing and an assorted

cheese platter on the table. 45 members and

there families attended the programme

CII organized a Session on Building a Better Society in connection with the release of CII CSR Coffee Table Book titled “Building A Better Society” CSR Activities - By Companies in Kerala”. The official release of the book was done by Dr Shashi Tharoor, Hon’ble Member of Parliament, Lok Sabha Thiruvananthapuram Constituency.

Dr Divya S Iyer, IAS, Sub Collector, Thiruvananthapuram, Thomas John Muthoot, Project Chairman, CII CSR Coffee Table Book, Chairman & Managing Director, Muthoot Fincorp Ltd, G Krishna Kumar, Chairman, CII Kerala State Council & Managing Director, Rubfila Interna-tional Ltd, C Padmakumar, Chairman & Managing Director Terumo Penpol Pvt Ltd, K G Madhu, Chairman, CII Thiruvananthapuram Zone, M R Narayanan, Vice-Chairman, CII Thir-uvananthapuram Zone , and other senior Government officials also participated in the session along with representatives of partnering companies from the State.

OTHER EVENTS

While addressing the gathering, Dr Shashi Tharoor said that the corporate social responsi-bility (CSR) of industries along with the political and administrative responsibility of the govern-ment and bureaucracy can help save those be-yond subsistence level. Indian legislation makes it mandatory for the corporates to set aside two percent of the profits for CSR in India, he said. The moment it was made mandatory it is no

more voluntary. Instead CSR should form part of the voluntary effort of every profit-making organisation, he said.

In her special address, Sub Collector and Sub-Divisional Magistrate Dr. Divya S Iyer said that it is by virtue of the profession that they gain direct access to the muted voices in society, the destitute and the deserving who can be supported by the government machinery through proper communication with the corporate groups who are willing to help the deserving as part of their CSR. “Through regular touch with ground reality, the government arm can establish contacts with corporates to serve the genuinely de-serving and bridge the gap between rich

and economically poor.

CII-CSR Project Chairman and Muthoot Fincorp Chairman cum Managing Director Thomas John Muthoot spelt out the significance of the corpo-rate firms CSR activities which can eventually help others and them too.

CII Kerala State Council Chairman and Rubfila International Managing Director G Krishna Ku-

mar said that when a company makes huge profits then it is mandatory to take up philanthropic activities. He welcomed the legislation that makes it mandatory for corporates to spare two percent of the profits for CSR or social building.

CII Trivandrum Zone former Chairman and Terumo Penpol Chairman and Man-aging Director C Padmakumar listed out the CSR spending by companies in In-dia. He said India had registered Rs 9000 crore in 2016 for CSR; instead it should be Rs 25,000 crore, he said.

CII Thiruvananthapuram Zone Chairman K G Madhu and its Vice-chairman MR

Naryanan also spoke.

OTHER EVENTS

CII CEOS RETREAT 25-26 November 2017 : Alappuzha

CII Kerala organised a CEO Retreat on 25 & 26 November 2017 at Lake Palace Resort, Alappuzha. The objec-tive of this initiative was to use a weekend to break ice with the lead-ership of CII and lead-ers of the industry. This event helped the participants to get to know each other better and enjoy themselves by taking part in fun activities. The spouses and children got the opportunity to know about other fellow members’ families and build strong rela-tionships with them.

Special attraction was the session with M S A

Kumar, Past Chairman, CII Kerala & Family Business Advisor & CEO Coach, Catalyst 360 on the topic “Family Business : Managing Growth & Transformation”.

The session addressed the follow-ing :Fundamental differences in values and pri-orities with inflexibility and ego, 5 D’s to Fail-ure : Dilemma to Deviations to Differences to Disputes to Destructions, 5 D’s to Success : Desire, Determination, Dedication, Discipline, Divine Blessing, Avoid “Helicopter Landing” for Family members in Business, instead practice “Escalator Landing” and IADE - Information, Ad-vice, Decision and Execution - tool for profes-sionalization through delegation and empower-ment

The programme was much appreciated by the members

OTHER EVENTS

29TH

KERALA STATE LEVEL QUALITY CIRCLE COMPETITION ORGANIZED

28 November 2017 : Kochi

CII Kerala organized the 29th Kerala

State Level Quality Circle Competition on 28 November 2017 at Kochi. A K Nair, Past Chairman, CII Kerala State Council inaugurated the Quality Circle Competition.

8 Quality Circles from CII Member com-panies in Kerala participated at this Competition.

The prizes were won by the following teams:

“Converger” Quality Circle from FCI OEN Connectors Ltd bagged the First Prize.

The Second Prize was won by “Amazer” Quality Circle from Apollo Tyres Ltd., Kalamassery and

The Third Prize was won by “Spartans” Quality Circle from Car-borundum Universal Ltd.

Antony Joseph, Managing Director, AQA Quality Management Systems Pvt Ltd; Dr Sam Thomas, Professor, School of Management Studies, Cochin University of Science and Technology (CUSAT) and Dr Jayadas N H, Profes-sor, Division of Mech. Engg. School of Engineering, CUSAT were the judges of the competition.

First Prize winners: “Converger” Quality Circle from FCI

OEN Connectors Ltd

Second Prize winners: “Amazer” Quality Circle from Apollo

Tyres Ltd., Kalamassery

Third Prize winners: “Spartans” Quality Circle from

Carborundum Universal Ltd.

OUTSIDE KERALA

CII SR Conference on EoDB in South 25 November 2017, Chennai

CII Southern Region organized a Conference on Ease of Doing Business (EoDB) in South India on 25 November 2017 in Chennai.

The session brought together various stakeholders on an important agenda and the interaction was very positive and well received by all The programme content and speakers presentations were appreciated by the participants, who found the event most interesting and the interactions very useful. Dr M Beena IAS, Managing Di-rector, KSIDC was one of the speakers. Her presentation and interaction with audience was much appreciated.

INDIAN WOMEN NETWORK (IWN)

INDIAN WOMEN NETWORK

Session on Employability in the Changing Business landscape 11 October 2017: Thiruvananthapuram

A session on Employability in the Changing Business landscape was held on 11 October 2017 at Mohandas College of Engineering, Thiruvananthapuram. The speaker of the Session was Rina Vivekanandan, Depu-ty Chairwoman, IWN Southern Re-gion. She addressed the students on Employability Skills, Body Lan-guage and Personality. The ses-sion was attended by more than 140 girl students from the college

IWN Membership Roadshow and session on Women Entrepreneurship 11 October 2017: Kochi

IWN conducted a membership roadshow and session on Women Entrepreneurship on 11 October 2017 at Bharath Matha College, Kochi. The session com-menced with Minu Mathew, Chairwoman, IWN Kerala presenting about IWN and its functioning, and the initia-tives for career women organized by IWN in the state. This was followed by a session on 'Women Entrepreneurship' by Latha Parameswa-ran, Director, Kottaram Group of Compa-nies. Her address on the qualities of a true entrepre-neur greatly inspired the students to pursue Entrepreneurship as a career option.

INDIAN WOMEN NETWORK (IWN)

INDIAN WOMEN NETWORK

Session on Unconscious Bias was conduct-ed on 23 October 2017 at Thiruvan-anthapuram. The session was at-tended by IWN members of Kerala as well as the South regional Council. The Speaker of the

event was Praveen Parameswar, CEO, Thoughts Academy. The session was very inter-esting and interactive.

Session on Leadership Vs Workmanship was conducted at Thiruvananthapuram on 24 Octo-ber 2017 for the women Employees of Muthoot Fincorp. The Speaker of the session was Dr Anupama Panduru, Head -Learning and

Development, Seneca Global IT services Pvt Ltd. It was well received by the organization with a total no: of 75 participants attending the pro-gram.

IWN Kerala organized a session on Women and Wellness at IBS Software Services, Technopark Thiruvananthapuram. The session was handled by 3 faculties. Dr. Anupama, Chief Consultant

Reproductive medicine, PRAN Fertility Centre, Thiruvananthapuram and who is also the convenor of Health and wellbeing TF, Kerala mentored the sessions with her talks on gynae problems and cure. The session was truly interesting and interactive. Then the life-style, food habits and other issues of the career women were discussed by Dr Manju Tampy, Chief consultant Nephrologist, NIMS Hospi-tal, Thiruvananthapuram who indeed took the session in a different dimension with her knowledge and oratory skills. The concluding part of the session was taken forward by the Shibu, Yoga trainer at the Travancore school of Autism, who also demonstrated various pos-tures and meditation techniques for the women employees to get relief from the work-life pres-sure. The session was attended by IWN mem-bers and employees of IBS. It had more than 40 participants attending the session.

Session on Leadership Vs Workmanship

24 October 2017: Thiruvananthapuram

Session on Women and Wellness 23 November 2017: Thiruvananthapuram

Session on Unconscious Bias 23 October 2017:

Thiruvananthapuram

YOUNG INDIANS (Yi)

YOUNG INDIANS

Swachh Bharat Day Cleaning Drive & Distribution of Waste Bins 02 October 2017, Thiruvananthapuram

As part of Swachh Bharat Day, Yi Trivandrum

Chapter distributed waste bins to small shops

owners near the Museum, Trivandrum. They

also adopted the street "Kanaka Nagar, Near

Museum Police Station for cleaning. The offi-

cial handing over of the waste bins to the

small shop owners was done Prasad, Circle

Inspector of Police, Museum. Jack Ben, Chair-

Swachh Bharat, Yi Trivandrum Chapter head-

ed this initiative. The Chapter members also

cleaned the premises of Kanaka Nagar.

CII – Yi Session with Dr K Vasuki, IAS, District Collector, Trivandrum 12 October 2017, Thiruvananthapuram

Members of CII and Yi had a brief interactive

session with the newly appointed District Collec-

tor of Thiruvananthapuram, Dr K Vasuki, IAS. P

Ganesh, Past Chairman, CII Kerala State Coun-

cil thanked District Collector for having agreed

to convene the meeting. He briefly explained

about purpose of the meeting and introduced

the participants.

Dr Vasuki highlighted the high priority with

which the district administration would address

waste management measures. She emphasized

the need to drive behav-

ioural change amongst

the public, especially in

the way they handled

waste disposal like un-

authorised dumping and

burning of waste. The

District Administration

would also focus on

bringing the Green Protocol in the district with

help of latest technology, informed Dr Vasuki .

CII-Yi extended the support for expertise in rain-

water harvesting, preservation of water bodies,

rivers and canals through CII – Triveni Water

Research Institute.

Honourable Collector also put across the idea of

encouraging urban farming in the city. CII-Yi of-

fered to provide technical support by creating a

workable model for this project.

YOUNG INDIANS (Yi)

YOUNG INDIANS

Yi Trivandrum Paint Ball Tournament 2017

12 October 2017, Thiruvananthapuram

As part of chapter membership engagement initi-

atives, Yi Trivandrum Chapter conducted a Paint

Ball Tournament for members at Bunker Games

Pattom. The members were divided into two

teams and they participated in the tournament.

The activity received good feedback from the

members.

Banker to the Poor: Yi Interactive session with Paul Thomas, Founder & Chairman, ESAF Group of Enterprises

03 November 2017, Kochi

Yi Kochi chapter organized an in-

teractive session with Paul Thom-

as, Founder & Chairman, ESAF

Group of Enterprises on 3 No-

vember 2017 at Rajagiri School of

Engineering and Technology

(RSET), Kochi. Titled Banker to

the Poor, the session saw Paul

Thomas explaining the building

up one of the most successful so-

cial enterprises in the state. He

narrated, how he, inspired by Mu-

hammed Yunus, Nobel Peace

Laurette and founder of the Grameen bank in Bangladesh, had started a similar venture in Kera-

la. With an astonishing repayment rate of over 99%, Paul Thomas explained the working of the

microfinancing model and how credit worthiness of an individual was assessed by co-members

of self-help groups. The model also involved investment into skilling and supporting people in the

lower strata of the society through skilling initiatives and other support programmes to create

markets for small scale enterprises. The session was very inspiring and much appreciated by

Yuva and Yi members alike. Over 80 delegates participated in the session.

YOUNG INDIANS (Yi)

YOUNG INDIANS

Yi Learning Session on Behaviour and Brand Management 30 November 2017, Kochi

Yi Kochi organized a learning session on Behaviour and Brand Management on 30 November 2017 at the CII Office, Kochi. Nuthan Manohar, noted Global Brand Strategist & Yoga Research-er was the resource person and she explained with the help of numerous examples how brands

are managed by managing and changing the be-haviours of poten-tial customers. Though most of us believe that we are very rational when it comes to our buying behaviours, it is not the case, explained Nuthan. The underlying psychological, so-ciological, political and economic ele-

ments of customer behaviour are thoroughly studied by marketers and advertisers, and promo-tional campaigns and advertisements are designed based on this understanding, said Nuthan. The programme was very interactive and informative and was well received by both Yi and Yuva members.

NEW MEMBERS

NEW MEMBERS IN CII KERALA

S.NO Organization

Name City

Product /

Services

Chief

Contact

Person

Designation

1 ARAMBANS EXPORTERS PVT LTD

Thrissur

Manufactur-ers of Surgi-cal Disposa-bles

Adv. Stephy John

Director

2

AYURGREEN AYURVEDA HOSPITALS PVT LTD

Malappuram Healthcare services

Dr K N

Sakkariya

Founder & Managing Director

3 CREYON STU-DIOS PVT LTD

Thrissur Digital Engi-neering de-signing

Mr Bestin Joy Director

4

ERAM SCIEN-TIFIC SOLU-TIONS PVT LTD

Manufactur-ers of e-Toilet (Electronic Toilet)

Dr Siddeek Ahmed

Chairman & Managing Director

5

KERALA HIGH SPEED RAIL CORPORA-TION LTD

Thiruvanantha-puram

High Speed Rail Corridor

Mr T Balakrishnan

Chairman & Managing Director

6 KERALA STARTUP MIS-SION

Thiruvanantha-puram

Technology Business In-cubator

Dr Saji Gopinath

Chief Executive Officer

7

MARK & ORI-ON VEN-TURES PVT LTD

Kochi

Manufactur-ers of Leather Shoes & Ac-cessories

Mr Mohamad Rias

Managing Director

8 SHANKARY BUILDERS & DEVELOPERS

Thrissur

Building Con-structions, Apartment Construction & Services

Mr T K Sivadasan

Managing Partner

9

TRANSGLOBE EDUCATION MANAGE-MENT INDIA PVT LTD

Kochi Management Education services

Mr C C Abhilash

Managing Director

UPCOMING EVENTS

UPCOMING EVENTS

S.No Event Name Date Place Contact Person

(CII Secretariat)

1 Seminar on Food Pro-cessing & Post Harvest Value Addition

12-Jan-18 Kochi Gracy/Toni

2 CII Business Delegation to Thailand

31-Jan-18 to

04-Feb-18 Bangkok Gracy/Toni

3 Gender Diversity And Awareness on POSH

Jan-18 Kochi Ms Arya G R

4 Session on A Positive Life-style

Jan-18 Thiruvananthapuram Ms Arya G R

5 Union Budget Viewing Session

01-Feb-18 Kochi Gopi Nair

6 Session on Mentorship Feb-18 Kochi Ms Arya G R

7 Water Summit 2018 02-Mar-18 Thiruvananthapuram Saji Mathew

8 CII Medical Tourism Delegation to Muscat

24 – 26 Apr-18 Muscat Gitanjali

CII IN THE NEWS

CII IN THE NEWS

CII IN THE NEWS

CII IN THE NEWS

CII IN THE NEWS

CII IN THE NEWS

CII IN THE NEWS

CII IN THE NEWS

CII IN THE NEWS

CII IN THE NEWS

The Confederation of Indian Industry (CII) works to create and sustain an environment conducive to the development of India, part-

nering industry, Government, and civil society, through advisory and consultative processes.

CII is a non-government, not-for-profit, industry-led and industry-managed organization, playing a proactive role in India's develop-

ment process. Founded in 1895, India's premier business association has over 8,300 members, from the private as well as public sec-

tors, including SMEs and MNCs, and an indirect membership of over 200,000 enterprises from around 250 national and regional sec-

toral industry bodies.

CII charts change by working closely with Government on policy issues, interfacing with thought leaders, and enhancing efficiency,

competitiveness and business opportunities for industry through a range of specialized services and strategic global linkages. It also

provides a platform for consensus-building and networking on key issues.

Extending its agenda beyond business, CII assists industry to identify and execute corporate citizenship programmes. Partnerships

with civil society organizations carry forward corporate initiatives for integrated and inclusive development across diverse domains

including affirmative action, healthcare, education, livelihood, diversity management, skill development, empowerment of women,

and water, to name a few.

The CII theme for 2017-18, India Together: Inclusive. Ahead. Responsible emphasizes Industry's role in partnering Government to

accelerate India's growth and development. The focus will be on key enablers such as job creation; skill development and training;

affirmative action; women parity; new models of development; sustainability; corporate social responsibility, governance and trans-

parency.

ABOUT CII

Ms Shobana Kamineni

President, CII &

Executive Vice Chairperson,

Apollo Hospitals Enterprise

Limited

Mr Rakesh Bharti Mittal

President-Designate, CII &

Vice Chairman, Bharti Enterprises

Mr Uday Kotak

Vice President, CII &

Executive Vice Chairman and Managing

Director, Kotak Mahindra Bank Limited

Published by: Confederation of Indian Industry (CII), Kerala State Office, 10th Floor, Nucleus Mall & Office, NH 49, Maradu P.O. Cochin – 682 304,

Kerala, India. Ph: +91 -484-4012300 | Fax: +91 -484-4012800

Mr Vikram Kirloskar

Chairman, CII Southern Region &

Vice Chairman, Toyota Kirloskar

Mr R Dinesh

Deputy Chairman, CII Southern Region & Joint

Managing Director,

TVS & Sons

Office Bearers 2017-18