ciklum seminar zurich march 7, 2012 - christian aaen (ciklum)
DESCRIPTION
Based on our Project Office’s experience of developing literally hundreds of mobile applications, this presentation will focus on what it takes to „bring ideas to the AppStores“! What are the requirements and constraints we see every day when working with our clients. What options are there for multi-platform development? All the practical experience is based on real cases from our „app factory“.TRANSCRIPT
WHAT IS HAPPENING IN THE
‘APP FACTORY’ M O B I L E E X P E R I E N C E A N D C A S E S T U D I E S
Z U R I C H , M A R C H 7 T H , 2 0 1 2
C H R I S T I A N A A E N
AGENDA
1. Ciklum Services & Consulting (CSC) In Short
2. A Perspective From The Shop Floor
3. Cases
4. Homework + People + Process = Successful Ideas To
Apps(tore)
5. Q&A
2
CIKLUM SERVICE AND CONSULTING
OVERVIEW
a) Client Satisfaction
b) Team productivity
c) Value Adding Services around the core
team (Projects, Peak, Consulting)
A PERSPECTIVE FROM THE ‘SHOP FLOOR’
4
A GLANCE AT THE PAST: Q3 2010
Cross-Platform Development Porting
•The same operating system
•The same development tools
•Different Platforms
•Different Operating Systems
•Different Development Environments
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A GLANCE AT THE PAST: Q4 2011
Native development (Objective-C,
Java, etc.) • Targeted for the only platform
• Needs programming knowledge and
experience
• (All best apps are native apps!)
HTML5, mobile web, PhoneGap • Needs HTML5 and JavaScript
knowledge
• Lack of professional, experienced
developers using JavaScript mobile
frameworks
• Slower and less polished apps than
native ones
Platforms like Netbuiscuits,
Titanium, Marmelade, S2M etc. • Need some time to learn the
platform
• Multiplatform development
• There are some restrictions of the
platform
Mobile builders like BiznessApps,
MobileRoadie, etc. • Produce native apps
• Targeted for application categories:
like RSS reader, e-shop, etc.
• Suitable only for really simple apps
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WHAT IS ACTUALLY HAPPENING
ON THE ‘SHOP’ FLOOR
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• Average size of each project is ~400 hours
• HTML platform projects are significant smaller
• 90% of all projects are client & server side
• Global companies (primarily B2C) with corporate
marketing departments tend to make a strategic
cross-platform choice for their global (corporate
controlled) marketing efforts ( reach)
• Larger media companies still seem undecided ...
• Increasing number of native apps being developed
for B2B use
• Certain sectors are pushing hard on mobile web
(travel)
• Tablets playing an increasing role (T-Commerce)
‘SHOP’ FLOOR - RETROSPECTIVE
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• Magic wand exam failed. There is no magic in
the mobile world...
• On the contrary – the landscape has become
more complex!
• Technology, devices and human behaviour is
constantly changing
THE PROMISE OF THE MAGIC WAND
IN MOBILE
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CASES
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CASE: LINKEDIN
• Reused HTML parts
from web app
• Used for web-based
content parts
• The same code for
mobile web, iOS and
Android
• Ability to change web-
based parts quickly
• Used Backbone and
Underscore libs
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CASE: DELL MOBILE
• Pure HTML5
• Working ... But …
• really slow
• ... And buggy
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HOMEWORK + PEOPLE + PROCESS
=
SUCCESSFUL IDEAS TO APPS(TORE)
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12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM
Tablet Mobile Desktop
UNDERSTAND THE BEHAVIORAL
PATTERN OF YOUR SEGMENT
Hourly distribution
of searches by platform
Source: Google Internal data, Global, Oct 2011
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WHAT CAN BUSINESSES DO TO TAKE
ADVANTAGE OF THE GROWTH OF MOBILE?
Develop & Integrate Your Mobile Strategy Build Your Mobile Destination(s) Take advantage of the immediate nature of Mobile users Connect & Engage With Your Users
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ATTRACT & DEVELOP THE RIGHT
PEOPLE
• Organizing Mobile Saturdays
• Hosting ‘Hackathons’
• Speakers Corner
• Mobile Practice Leader Groups
• Mobile Incubation
• Mobile vertical of our Project Office is 60+
Developers
• 150+ mobile dedicated team members
• ... The Mobile Community Is Still Growing ...
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PREPARE TO ADAPT TO CHANGES
AGILE/SCRUM
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TYPICAL PROJECT EVOLUTION,
ILLUSTRATED
Project Evolution
A.Requirements Captured
B.WireFrames
C.Project specification
D.Intermediary Versions
E.Final delivery
A.
B.
C.
D.
E.
WE’VE DONE THIS FOR A COUPLE OF
COMPANIES/BRANDS
• 8 year+ mobile expertise
• Experience with all platforms
• Hundreds of projects
• Thousands of individual builds
delivered
Printemps LILLY A/S
CocaCola CNN
Energy Intelligence
HeatMapz
Yelp.com
Maggi
Carlsberg Øl
Tryg
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Q&A
Thank You!
I would be happy to
answer Questions?
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