cim - digital marketing forum 2015...t. 01303 240715 e. [email protected] w. what we...
TRANSCRIPT
CIM - Digital Marketing Forum 2015
Improving business performance through digital marketing
Digital marketing is all about NUMBERS right?
Wrong
It’s about customers
Insight into the numbers gives us insight into our
customers
more is we can use the data to make
real time changes
What’sWhats
t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
Introduction
-My name is Justine
-and today I am going to be talking to you about improving business performance through digital marketing
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t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
What we do
-As an agency we focus on digital marketing because its what we are best at, but we know it is a piece of the puzzle
-We work with our clients firstly to deliver great digital marketing and return for them, but to help them understand the data to improve their overall business
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Digital at the heart of your marketing
t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
Google analysis
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PPCSEO/
Analytics Social
t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
Influence
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Digital
Newsletters
Promotions
Event Selection
Pricing
Content selectionDesign consideration
PPC
t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
PPC data
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-SQR’s (search query reports) can give you insights into actual terms people use to find you online
1. Pick a keyword
2. Run it for a while
3.4.
t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
Another sleeping giant!
-Who knew…
-Another sleeping giant
-May make us think twice about setting up an office in Stockton!
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t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
Brand performance channel analysis
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-Running PPC on your brand term
-Great way to monitor the performance of other channels
- Events
-Magazine advertising
- TV advertising
- Radio advertising
t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
Landing page testing
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A B
Testing options
-Copy -Language usage - Promotions/offers - Pricing
Google analytics [Warning - Data]
Social media insights
t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
Social media listening
-Listen to your brand
-Listen to hashtags
-Listen to the market
-Listen to the mood
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t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
Social media listening
- “The Dress” & Barry M Cosmetics
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t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
Wispa
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-Campaign started on Facebook & MySpace in 2007 to “Bring back the Wispa!”
- Bought back temporarily to see if the desire was genuine, but fans were still rallying so the decision was made to bring it back for good.
t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
Influence
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Digital
Newsletters
Promotions
Event Selection
Pricing
Content selectionDesign consideration
Thanks for listening
I will be around with the team after to answer any questions