cim scotland social media strategy
Post on 18-Oct-2014
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DESCRIPTION
Social media presentation for CIM Scotland GlasgowTRANSCRIPT
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Do you need a social media strategy?
Rene Looper Tuminds Social Media @tuminds CIM Scotland @cim_scotland
Slides available via: bit.ly/
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Social media is part of a digital strategy
Thanks to http://www.ghweston.co.uk
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Thanks to http://www.elliance.com
Social media can be useful for any department, not just marketing
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See customers more as Ambassadors
Where are you now? Do you know where your business or organisation is being discussed online?
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Claim your places
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Foursquare location based marketing
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Anyone on netmums?
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Social media strategy in 4 easy steps
1. Which social media platforms are you going to use?
2. Who is going to manage it?
3. What are you wanting to achieve with social media?
4. How are you going to measure it?
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Actions for every platform
❖ Claim ownership
❖ Build campaigns
❖ Add to social media calendar
❖ Create measurable objectives
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Totally integrated approach...
Case study CitizenM Hotels Social media strategy
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CitizenM Hotels
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Tips
❖ Competitor research
❖ Facebook advertising
❖ Hootsuite, Sprout Social, GA, Mention
❖ Measure everything!
❖ Wow customers!
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Pillow Fort Story Fairmont Hotel Canada
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What is the ROI of a happy customer?
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Hope you've found it useful!
Thank you!twitter.com/tuminds facebook.com/tuminds linkedin.com/tuminds