ci_manual_a4.pdf

7/29/2019 CI_manual_A4.pdf

1/37

I

corporate identity and brand standard menu

Document Last Updated: 12/2011 Author: Chen Kah Hou


2/37

II

Table of content

Welcome to 8bit Studio Corporate Identity and Brand Standards Manual as Revised in 2011.

WELCOME

Tableofcontents...................II

WHAT IS A BRAND

Brandimplementationprinciples.........2 Compliance.....................3

DIEBOLDS BRAND

Vision,Mission,Values...............5

Positioning.....................6ourlogo.......................7Messageandtone.................8Maximizingthe8bitbrand..........9

BRAND COMPONENTS

Logoswithouttagline..............11Taglineprinciples.................12Taglineexample..................13Taglineusage...................15Logoswithtagline................17

Incorrectlogotreatments............18Trademarksandnaming.............20Typefaces.....................21

STANDARD COMMUNICATION

Introduction....................23 Letterhead....................24 Businesscards.................26 Envelopes.....................27 Faxes....................30 invoice.......................31

BUSINESS MATERIAL

CDandCDcover...............33 T-shirt.........................34

Recently,ourcorporatebrandhasbeenmodernizedandadaptedtobuilduponandprotectourreputation.

Aswecontinuetocommunicatewithavarietyofaudiences,fromcustomerstoshare-holders,supplierstopartners,consistentapplicationof

ourrevitalizedbrandiscrucialtomaintaining8bitstudiosimage.

Thismanualcontainsguidelines,rulesandexamplesforupholdingthebrandthroughoutallaspectsof8bitstudioscorporateandmarketingcommunications.TheCorporateCommunicationsdepart-

mentcanprovideexpertandauthoritativeassis-tanceonapplicationsrequiringfurtherdetail.


3/37

1

What is Brand?


4/37

2

What is Brand?Aproductissomethingmadeinafactory;abrandissomethingthatisboughtbythecustomer.Aproductcanbecopiedbyacompetitor;abrandisunique.Aproductcanbequicklyoutdated;asuccessfulbrandistimeless.-StephenKing,Director,W.PPGroup,London

Brand AdvocatesWemustembodytheDieboldbrandinwordsandactions,ineverythingwedo,everyday.Whileeachandevery8bitstudioassociateisresponsibleforupholdingbrandstandards,wehavecreatedanewrole,BrandAdvocates,toassistassociatesinthelocalinterpretationforunderstandinghowtolivethebrand.

Brandadvocatesarelocatedinall8bitstudioregionsthroughouttheworld.

The Five Metrics of aStrong Brand

8bitstudiohasgonethroughanumberofdra-maticchangessinceitwasfoundedin2000asacompanythatmadegamingandforaMalaysiamarket.Ourproductbaselaterexpandedtoincludeconsolegamingdevelopingandithasnowgrowntobecomeoneofhugegamingstudioandcom-

plexlevelofvalue-addedservices.Thatiswhyitbecamenecessaryforustorevisitandreviseourmission,visionandvaluestatements,andtocomeupwithanewtaglineaswell.Agreatdealofresearchwasdonetodevelopthenewbrand,whichincludedinputfromexpertconsult-ants,keyexecutivesandbusinessunitleadersfromaroundtheglobe.

Thefollowingstandardswereconsidered:ThebrandCasidea,promiseandexperienceCmustfulllvestandards:

.Itmustberelevanttoarealorprojectedneedinthemarketplace.

.Itmustbedeliverable-thecompanymusthavetheinfrastructure,assetsandintellectualcapitaltofulllthepromiseanddelivervalue.

.Itmustbecredible-thecompanybehindthepromisemustbeperceivedascapableofdeliv-eringit.

.Itmustbedifferentiating-itmustpossesssomequalitythatdistinguishesitfromallothercompetitivelyrelevantbrands.

.Itmustbebothinspiredandinspiring-itmustmotivateinterest,actionandenthusiasmamongassociates,shareholders,customers,suppliersandpartners.

WHAT IS A BRAND? Brand implementation principles


5/37

3

Approval and Editing Process

Allexternalandinternalcommunicationsandpromotionalmaterials,includingposters,brochuresandpamphlets,mustcomplywithourbrandstandards.Inaddition,allexternalcommunicationsmustbeapprovedbytheCorporateCommunications.department.

E X AMPLE OF M A R K E T I N G MAT E R I A L

WHAT IS A BRAND? Compliance


6/37

4

8BITS BRAND


7/37

5

8BITS BRAND Vision, Mission and Value

8bit studio s visionTo be recognized as the essential rm in creating

and implementing ideas that create the special gaming

experince and expand to international.

Thosewordsdescribeouridealfutureandreecttheessenceofwhatweintendtobecomeasacompany.Wefeelitstretchestheorganizationscapabilities

andtheimageofourselvesandisaspirationalinitstone.Wealsobelieveourvisionstatementunitesandinspiresusinacommon,coherent,strategicdirection.

8bit studio s mission 8bit studio s valueWe deliver innovative technology and services

that make businesses better through a powerful

combination of:

.Customerknowledge

.Inspiredthinking

.Attentiveassociates

Themissionstatementdescribestheoverallpurposeofourorganization.Itisaboutwhatwedo,whowedoitfor,howandwhywedoit.Themissionstatementisaclearandsuccinctrepresentationofwhyanorganizationexists,itsetsboundariesforcurrentactivitiesandservesasastartingpointfordevelopingstrategicvision-deninghowwewillachievethevision.

Ourvaluesreectourcoreideologiesanddrivethedecisionswemake.Ourvaluesare:

. Integrity.

Weareopen,honestandresponsibleforfollowingthroughonourcommitments.

. Collaboration.

Weseekopportunitiestopartnerwithcustomers,fellowassociatesandsuppliers.

. Innovation.

Wenurturecreativethinkingthataddsvalue.

. Knowledge.

Weencouragecontinuousdevelopmentofourskillsandexpertisetobetterserveourcustomers.

Thesevaluesstatementsreectwhatwemustlive,breatheandreectinallourdailyactivities.Theyaretheguidelinesfordrivingeveryassociatesday-to-daydecisionmakingandarethetoolstohelpbringthebrandtolife.


8/37

6

8BITS BRAND Positioning

Our Corporate Tagline:

Innite possibilities

Therearetwocorecomponentsofournewbrandpositioning:

-Beingsmart,thoughtful,andalwaysbeingcrea-tiveonthemarketplacebypullingfromyearsofexperienceandunderstandingthecareer.

-Beingfocusedonattendingtocustomerneeds

anddeliveringonourpromises

corporate 8bit black Infnite possibilitiescorporate 8bit red

C M Y K

R G B

0 1000 0

0 0 0

Web safe

#000000

C M Y K

R G B

0 1000 0

0 0 0

Web safe

#000000

C M Y K

R G B

14 10098 0

210 28 27

Web safe

#D21C1B

Infinite possibilities

The8bitlogoisuseeightsquaretobuiltoutapixilizeofcharacterof8plusaddonadigitalalphabetBITtomaketheaudiencereconigzewhatisourprofessiononwhichcareereventhoughourprofessionisongamedeveloping.


9/37

7

8BITS BRAND Our logo

1) The eight square are show as dot,

pixel that usually appear in digital plat-

from in order to represent the direction

of our studios profession.

2)An intersect of two square is repre-

sent as an interactive between two user

in gaming.

3) The word BIT is part of the iden-

tity of our studio concept and ideal in

order to reach out the time while the

frst 8 bit game console come out, thetime that bring out suprise and creative

gameplay for the gamer.

1

2

3


10/37

8

8BITS BRAND Message and Tone

GuidelineFollowingaresomeguidelinesandsuggestionstosendtherightmessageandcreatetherighttonetoitsbrandpromise.Gettingthemessageandtonerightwillbethemeasurebetweenthesuccessandfailureofeachcommunication.

Audiencesmustunderstandthebenets-thepointsofdifferentiation-thatcomefrompartneringwithDieboldversusworkingwiththecompetition.

Aboveall,youshouldstrivetousethepointsof

differentiationthatuniquelyposition8bitstudiointheheartsandmindsofourcustomers,partnersandotherkeyaudiences.

-Obtain approval

Allads,literatureandotherexternalmarketingcommunicationmaterialsmustbereviewedandapprovedbyCorporateCommunicationsbeforetheyarecompleted.

-Be human

Imagesshouldrelatetobenetsand,therefore,behuman,ratherthanproduct-oriented.

Basethemessageinhumanityandthehumanexperience,notintechnicalgobbledygook.

-Be impactful

Findarrestingimagestocapturethereadersattentionimmediately.Stockphotographysitescanbeused,suchas:gettyimages,corbisandphotonicaAlsocheckfornew8bitstudio-ownedimagesonourbrandedresourcessystem,locatedatwww.8bitstudio.com.

-Be creative

Gamingisanexperience,itshouldbefunandcreativeinteractwiithinplayerandthegame.The

elementofcreativenessinbecomeanimportantpartasthestudioquality.

Be sensitive

Notallculturesintheglobalvillagesharethesamevalues.Forexample,subtlehumorisawonderfultooltousebuthumorhereisntnec-essarilyhumorthere.Alsoconsiderfacialexpressionsandbodylanguageintheimagesyouselect.


11/37

9

8BITS BRAND Maximizing the 8bit brand

Our corporate brand represents who weare to the world, so it is crucial that weboth protect and build it. The sections thatfollow contain important information thatyou will need to know to communicate us-ing the 8bit studio brand, includingvarious documents,templates, logo andbrand guidelines and examples of properand improper applications. Additionally,please keep the following suggestions inmind in order to maximize our brand.

Use the Brand Selectively

Solutions,businessforms,advertising,presentations,specialtyitemsandfacilityandtradeshowsignagearetheonlyobjectsthatneedtofeaturethebrand.Nootherapplicationrequiresuseofthelogo.Anytimethebrandisused,itshouldbeconsideredaproductthatrepresentsourcompany.

Therefore,muchcareshouldbetakeninhowthebrandisdisplayed.Besurethatwhateverproductyouusecarryingthe8bitstudiobrand--be

itaPowerPointpresentation,afaxtoapotentialcustomer,orashirtyourewearingataconferenceortradeshow--displaystheimageproudlyandproperly.

Use the Brand Components Correctly

Itisveryeasytooverlookseeminglyminordetailswhenusingvariousbrandcomponents,yetthesetypesofmistakescandamagethebrandandcreateroadblocksinreachingyourobjectives.Alwaysadheretoguidelinesdetailedinthefollowingsectionstoguaranteesmoothandsuccessfulimplementationofthe8BITbrand.

Ifyouencountera8bitbrandingsituationnotaddressedinthismanual,pleasecontacttheCorporateCommunicationsdepartment.

The word incorporated

Whilethewordincorporatedwasanacceptableapplicationwiththeprevi-ouslogo,itshouldnolongerbeusedinconjunctionwiththecurrentmark.Forcopypurposes,itispermissibletouse8Bitor8bit,Incorporated,butnever8bit,Inc.


12/37

10

Brand Components


13/37

11

Artwork

Digitalleswith.epsextensionsshouldbeusedforprintedmaterials.Thosewith.jpgextensionsshouldbeusedprimarilyforon-screenviewing.Pleaseconsult

yourvendorfortheirpreferredleformatbeforesubmittingartworkforproduction.ElectroniclesfortheDieboldlogoareavailableonlineat:http://www.8bitstudio.com/brandmanual/downloads.htm

Application Sizes

Theminimumapplicationsizeforthe8bitlogois3.11centimeters.Thelengthismeasuredfromtheleftsideofthe8totherightsideofthetheendofcharacterT

8bit Logo Properties and Limits

The8bitlogoshouldoccupyitsownspace.Alwaysmaintainageneroussafeareaequalto25%oftheheightofthe8bitinthelogoonallsidesofthelogo.Notetheclearlydenedspacinglimitsintheexamples.

Logo Color Options

Youhavethreebasicoptionsfromwhichtochoose:

.Allcolorversion

.All-blackversion

-Reversedversion

Brand Components Logo without tagline

A PP L I C AT I O N S I Z E S COLOR OPTION


14/37

12

Brand Components Tagline Prinsiple

Corporate Tagline

Thethreefundamentalconsiderationsofacorporatetaglineare:

-Objective:Theonebigideayoumostwantassociatedwithyourcompany/brandinthemindofthemarketplace;anessence-deningbenetstatement.

Graphicdisposition:Alwayslockedtothecorporatesignature,eitherunderwritingitorfollowingit.

Shelf-life:Notcampaign-dependent,butpositioning-drivenandstrategic,thereforeashelf-lifeofveyears,minimally.

The8bitstudiotagline Innite possibilitiesexampleofacorporatetagline



17/37

15

Brand Components Tagline usage

Required Applications

Advertising

Print(lockedtothecorporatesignature,notstand-alone) Radio TV

Sales and marketing collateral

Printed Online Video

Permitted - Recommended ApplicationsTradeshow signage

Approved promotional gifts*

*Forexample,pens,paperweights,etc.,dependingonthenature,qualityandfunctionoftheitem.Thetestis:doestheitemclearlysymbolizeorexpressthiscorevalueoratleastnotcontradictit?ThecategoryofpromotionalitemsispotentiallyquitewideanddiverseandconstitutesanareainwhichdiscretionwillhavetobeexercisedbyCorporateCommunications.Seetotherightforanextended,butbynomeanscomplete,catalogofsuchitems.

Promotional Items: Sample Catalog

Golfballs

Paperweights

Umbrellas

Buttons

Ties

Baseballcaps

Golforsunvisors

Watches

Clocks

Pens,pencils

T-shirts

Sweatshirts

Jackets

Coffeemugs

Glassware

Thermalcan/bottlesleeves


18/37

16

Brand Components Tagline usage

Prohibited Applications

.Productbadges

.Productpackaging

.Architecturalsigns

.Monumentalorsculpturalsigns

.Lightcabinet

.Engravedsignage

.Businessstationery

.Letterhead

.Businesscards

.Envelopes

.Automatedvoicesystemmessaging

.Paychecks

.Legalcontracts


19/37

17

Brand Components Logo with tagline


A PP L I C AT I O N S I Z E S COLOR OPTION

ArtworkDigitalleswith.epsextensionsshouldbeusedforprintedmaterials.Thosewith.jpgextensionsshouldbeusedprimarilyforon-screenviewing.Pleaseconsultyourvendorfortheirpreferredleformatbeforesubmittingartworkforproduction.ElectroniclesfortheDieboldlogoareavailableonlineat:http://www.8bitstudio.com/brandmanual/downloads.htm

Application Sizes

Theminimumapplicationsizeforthe8bitlogois2.46centim-eters.Thelengthismeasuredfromtheleftsideofthetaglinetotherightsideofthetheendoftagline

Logo Color Options

Youhavethreebasicoptionsfromwhichtochoose:

.Allcolorversion

.All-blackversion

-Reversedversion


2.46 cm

3.49 cm Infinite possibilities

nfinite possibilities Infinite possibilities


20/37

18

Brand Components Incorrect logo treament

Diebold Logo Misuse

Neveruseanythingbuttheapprovedandpro-videdlogo.

Neverattempttocreateyourown8bitlogo. Neverreproducethelogoinnon-approved

colors. Neverstretchoralterthelogosproportions. Neverenlargeorreducetheartworkbeyondthe

nextsizeprovided.

Neverattachanythingtothelogo. Neverusepartofthelogo;itisanintegralunit,alwayskeepitwhole.

Neverusethelogoaspartofasentenceorphrase.

Neveralterthehorizontalorientationofthelogo. Neverusethelogoinacrowdedspace. Neverprintontopofthelogo. Neverusethelogoasawatermark.

INNOVATION

example of incorrect logo:


21/37

19

Brand Components Incorrect logo treament

example of incorrect logo:

We are studio

20


22/37

20

Brand Components Trademarks and Running

Process

CorporateCommunicationsworkswiththeinternalorganizationrequestinganewproduct/servicenametodeterminekeyaudiencesandmessages.Ashortlistofnamesisthendevelopedandrecommendedtothegrouprequestingthename.CorporateCommunicationsthenworkswithLegaltoresearchtheavailabilityofagivennameandmakeaclaimonatrademark.ThenameisthenreviewedbytheMalaysia

government.,andthenpublishedintheTrademarkandPatentGazette.Ifnoobjectionsareraisedduringthenormalreviewperiod,thetrademarkofcewillthenassignaregistrationnumberforthenamerequested.

Trademarks and Naming

Acrucialelementtothesuccessofanycorporateidentityprogramisfollowingalllegalguidelinesregardingregisteredtrademarksandpatents.Anydeviationfromtheguidelinesinthismanualcouldresultinthelossofourlegalrighttouseourmarks,logosand,possibly,the8bitstudiosname.Thesameattentionmustbepaidtothecompanysprocessforregisteringnamesforitsproductsandservices.Ifthe

properprocessfornamingisnotcarefullyfollowed,8bitstudiomayfacepatentandliabilityissues.

Policy

Inordertoensureaprecise,orderlyprocess,CorporateCommunicationsandLegalmustbeconsultedtoobtainalegallyprotectedtrademark/nameforanyproductorservicethatthecompanywishestomarketandsell.

21


23/37

21

Brand Components Typefaces

8bit operator JVEabcdefghijklmnopqrstuvwsyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890!#$&%()+/?@

aBSTRACT

ABCDEFGHIJKLMNOP

QRSTUVWXYZABCDEFGHIJKLMNOP

QRSTUVWXYZ

1234567890

!"#$&%()+/?@

Arial

abcdefghijklmnopqrstuvwsyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!#$&%()+/?@

Visitor TT1 BRK

abcdefghijklmnopqrstuvwsyz


1234567890!#$&%()+/?@

Myriad Pro

abcdefghijklmnopqrstuvwsyz


1234567890!#$&%()+/?@

ThefollowingArial,8bitoperator,abstractandvisitorfontsshouldbeusedastheintegralpartof8bitsbrand.Thesefontsare8bitsuniquehandwritingandaddemphasistothepersonalityofthisnewidentity.Pleaserefertothefollowingsamplesforusage.

22


24/37

22

Standard Communication

23


25/37

23

Standard Communication Introduction

Everyday,8bitstudiosstationerymakesanimpressiononthousandsofcustomers,prospects,suppliers,securityanalysts,shareholdersandotherimportantpublics.Theseimpressionsmustalwaysbepositive.

All8bitstudiosbusinessstationerymustbeclearandprofessional.Thepiecesshouldfamilywithoneanother,includingstationerycreatedforcorporateanddivisionuse.

Examples

Thefollowingpagesshowexamplesofcorporatestationery.Tocreatedivisionalstationery,simplyreplacethewordsDiebold,Incorporatedandthecorporateaddresswithdivisioninformation.

24


26/37

24

Standard Communication Letterhead

297mm

72.5mm

40.876mm

10mm

210mm

20.79mm

27.029mm

5.875mm

Logo

Note:Measurementtoendofswirl

S I Z E I N C E N T I M E T E R S ( A 4 )

Text

FirstlineoftypeisMyriadPro;pointsizeis10.AllremaininglinesoftypearealsoMyriadPro;pointsizeis10.Leadingforentireblockoftextis12points.Textisatrightsideandthebottomoflogo.

25


27/37

25

Standard Communication Letterhead297mm

72.5mm40.876mm

10mm

210mm

20.79mm

27.029mm

5.875mm

Letterbody

copyTypeface:MyriadSize:12pointLeadingsize:14.4point

ThispageshowsatypicallayoutforanA4letterheadasanexample.Actualsize:210x297mm.

Theletterheadmustalwaysbeprintedinfullcolour.Onlyuseofcialdigitalartwork.Donottrytoreproduce,scanortracethelogofromthismanualoranyotherprintedordigitalapplication.OfcialdigitalartworkisavailablefromtheCorporateServicesDirectorate.

10mm

26


28/37

26

Standard Communication Business card

-

91.601 mm

54.961 mm

91.601 mm

54.961 mm

Front side

back side

Thispageshowsatypicallayoutforabusinesscardasanexample.Actualsize:91.601mmx54.961mm.Shownhereat100%oftheactualsize.Thebusinesscardmustalwaysbeprintedinfullcolour.Onlyuseofcialdigitalartwork.Donottrytoreproduce,scanortracethelogofromthismanualoranyotherprintedordigitalapplication.OfcialdigitalartworkisavailablefromtheCorporateServicesDirectorate.

27


29/37

27

Standard Communication envelope (DL size)

ThispageshowsatypicallayoutforaDLsizeenvelopeasanexample.Actualsize:220mmx110mm.Shownhereat100%oftheactualsize.Theenvelopemustalwaysbeprintedinfullcolour.Onlyuseofcialdigitalartwork.Donottrytoreproduce,scanortracethelogo

fromthismanualoranyotherprintedordigitalapplication.OfcialdigitalartworkisavailablefromtheCorporateServicesDirectorate.

220 mm

110 mm

AddressDetailsTypeface:MyriadPro

Size:10pointLeading:12points

40 mm

10 mm

28


30/37

28

Standard Communication envelope (C5 size)

229 mm

162 mm10 mm

40 mm

AddressDetailsTypeface:MyriadProSize:10pointLeading:12points

ThispageshowsatypicallayoutforaC5sizeenvelopeasanexample.Actualsize:162mmx229mm.Theenvelopemustalwaysbeprintedinfullcolour.Onlyuseofcialdigitalartwork.Donottrytoreproduce,scanortracethelogofromthismanualoranyotherprintedordigitalapplication.Ofcialdigitalartwork

isavailablefromtheCorporateServicesDirectorate.

29


31/37

29

Standard Communication envelope (C4 size)

ThispageshowsatypicallayoutforaC4sizeenvelopeasanexample.Actualsize:229mmx324mm.Theenvelopemustalwaysbeprintedinfullcolour.Onlyuseofcialdigitalartwork.Donottrytoreproduce,scanortracethelogofromthismanualoranyotherprintedordigitalapplication.OfcialdigitalartworkisavailablefromtheCorporateServicesDirectorate.

50 mm

AddressDetailsTypeface:MyriadProSize:12pointLeading:14.4points

10 mm

324 mm

324

mm

30


32/37

Standard Communication Faxes

ThispageshowsatypicallayoutforaFaxsheetasanexam-ple.Actualsize:210mmx297mm.Thefaxsheetcanonlybeprintedinblack&whitecolour.Onlyuseofcialdigitalartwork.Donottrytoreproduce,scanortracethelogofromthismanualoranyotherprintedordigitalapplication.OfcialdigitalartworkisavailablefromtheCorporateServicesDirectorate.

31


33/37

Standard Communication Invoice

ThispageshowsatypicallayoutforaFaxsheetasanexam-ple.Actualsize:210mmx297mm.TheInvoicemustalwaysbeprintedinfullcolour.Onlyuseofcialdigitalartwork.Donottrytoreproduce,scanortracethelogofromthismanualoranyotherprintedordigitalapplication.OfcialdigitalartworkisavailablefromtheCorporateServicesDirectorate.

32


34/37

Business Material

33


35/37

Business Material CD and CD cover

Thispageshowsatypicallayoutfora120mmstandardsizeofCDandCDcoverasanexample.TheCD

coverandstickerforCDmustalwaysbeprintedinfullcolour.Onlyuseofcialdigitalartwork.Donottrytoreproduce,scanortracethelogofromthismanualoranyotherprintedordigitalapplication.OfcialdigitalartworkisavailablefromtheCorporateServicesDirectorate.

34


36/37

Business Material T-shirt

Thet-shirtaboveisshowoutassamplet-shirtforthestaffinstudio.Thepurposefordesigna8bitstudiost-shirtistouseitasarelaxandlightuniformforthem.


37/37

8bit studio 2011 | If you have any questions regarding the use of the 8bit identity contact the Corporate Communications Department at + 016 2503089

ci_manual_a4.pdf

Documents