#cimdigital 2014 - anne godfrey
TRANSCRIPT
WHAT CONSUMERSTHINK ABOUT BRANDSON SOCIAL MEDIA,AND WHAT BUSINESSESNEED TO DO ABOUT IT
Anne Godfrey
Chief Executive, CIM
@weegieexpat
CONSUMER ENGAGEMENT WITH BRANDS ON SOCIAL MEDIA IS STRONG
BUT UNDERNEATH THOSE INTERACTIONS, CONCERNS EMERGE
SOCIAL MEDIA PLATFORMSFor the consumer, with brands at the heart of the business model.
CONSUMER REVIEW/CONTENT SITESFor the consumer, by
the consumer.
THANKFULLY, MARKETERS AREN’T IGNORANT TO THESE ISSUES
BUT SOME CONCERNING GAPS IN OPINION EMERGE BETWEEN CONSUMERS AND MARKETERS
ON WHAT’S MISLEADING AND WHAT’S NOT
Acceptable and of no detriment to the user
SO WHAT ARE WE DOING ABOUT IT?
WWW.KEEPSOCIALHONEST.COM
#KEEPSOCIALHONEST