cindytsui resume€¦ · title: cindytsui_resume created date: 10/6/2015 1:58:59 pm

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Page 1: CindyTsui Resume€¦ · Title: CindyTsui_Resume Created Date: 10/6/2015 1:58:59 PM

MACIAS CREATIVEDesigner / 2007-2010

SAPIENTNITROArt Director / 2010-2012-Part of a robust agency model that integrated multiple strategies and ideas-Ideated digitally focused projects that included UX, design, development, and QA of various landing pagesCLIENTS: Dodge, Johnson & Johnson, Traveler’s Insurance

MACIAS CREATIVESenior Art Director / 2012-2015-Creative lead on digitally focused integrated campaigns for Latin America and national brands-Key Conduit in establishing sound strategic work from inception to implementationCLIENTS: Tampico Beverages, Doctors Hospital, Shula’s Steak

IQ INTERACTIVESenior Art Director / 2015-2016-Creative lead on integrated campaigns from concept to production-Manage projects with multi channel ecosystems including digital, pre-roll, broadcast, and social-Oversight and mentorship to internal creative teamsCLIENTS: Microsoft, Smith and Wesson, Pergo Floors

THE WEATHER COMPANYSenior Art Director / 2016-2017-Built and lead an embedded creative team that served as an internal agency to its respective internal departments from brief to execution.UNDER TWC: The Weather Channel, Weather Underground, The Weather Company, All digitial product marketing

SOCIAL DEVIANTAssociate Creative Director / 2017-Present-Creative lead across multiple brands and campaigns, with a variety of work ranging from web design, video, experiential,touchscreen kiosk/UX design, as well as digital and social campaigns-High level conceptual thinking and strategey -Created the most successful snapchat filter in Miller/Coors history CLIENTS: Disney Channel, Red Wing Shoes, Miller Coors

EXPERIENCE

Florida State UniversityBACHELOR’S DEGREE IN GRAPHIC DESIGN2004-2007

EDUCATION

As a man of action, I’ve learned my fair share of skills alongmy journey. Skills like: design, video, illustrator, presenting, photoshop, nun-chuck skills, leadership skills, UI/UX, print, thinking, social media, brand development, digital, team building, bow hunting skills, experiential, production, danceskills, web design, concepting, packaging, logo design, editorial,conversconversation skills, strategy, friendship skills. And other such skills that generally pay the bills.

SKILLS

“The influences may be subliminal and subtle, but all that surrounds us in some way changes how we see things and who we are.” I want to have an impact on the way people see the world.From my very first Lego block to my latest idea, I have always wwanted to aect perceptions. It’s all about how you look at things. My name is Eric Garcia-Benitez and I thrive under big thinking,collaborative teams, and cool dialogue. I am a good friend, avid movie bu, and big conversationalist.

NICE TO MEET YOU

[email protected]

ERICGARCIABENITEZ.COM

Associate Creative DirectorGARCIA- BENITEZERICERIC