cio vs. cxo - don't be disrupted... from the inside out
TRANSCRIPT
CIO vs. CxO – Don’t be Disrupted…
From the Inside Out.Christopher Dellen VP Marketing - CPI
Why a marketing guy?
Don’t
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The Responsibility For Choosing Tech Solutions No Longer Lies Exclusively With IT
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TCO or ROI?
Platforms of Disruption… Meet the Magnificent Seven
Consumerization of Technology
Mobile
Internet of things
Cloud
Big Data
Social
Access to Information
Cloud
Cloud – fundamentally changing the way we consume technology
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8
Yesterday
$
Time
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Today
$
Usage
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Speed of Change
http://www.economist.com/node/15557443
Decoding the human genome involves analyzing 3 billion base pairs - which took ten years the first time it was done, in 2003, but can now be achieved in one week
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Yesterday
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Today
Big-Bang DisruptionHarvard Business Reviewhttps://hbr.org/2013/03/big-bang-disruption/
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Where the pressure comes from
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Disruption
?
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Speed of Disruption
Founded in March 2009
MarketCap 40B
Market Cap 8BFounded 1918
Market Cap 4.49BFounded 1946
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Where Apple was founded in 1976
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1903 Harley Davidson Factory
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Walt Disney’s first Film Studio
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The Rules Have Changed
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What to do
1) Identify the “Real” Organizational Priority
Which of these three drives your organization?Every ROI / Outcome ties back to one of these three:
1. Revenue Generation
2. Efficiency
3. Risk Management
“41 percent of IT projects
fail to deliver the expected
business value and ROI”
CIO.com
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2) Understand Your Peer's Pressure
You can’t translate the value if you don’t understand your peers language, priorities, and challenges.
CEO - Is our organization a disruptor or on the edge of being
disrupted?
CFO - Balance Sheet, Income Statement, Cash Flow, Growth,
Stock Price, Net Profit
CMO- Revenue Attribution, Customer Journeys, Personas,
CPM, Elasticity of Demand, Market Share
COO - Customer Experience, Efficiency, R&D, etc.
“Statistically, by far the
most well-trodden route
is still through IT –
about twice as many
CIOs come through IT
as any other source.” -
Computer Weekly
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3) Connect the Dots
Don’t assume that your investors understand why it’s more important to finish the ERP project than launch a new marketing platform.
What IT Does Why should the business units care?
• Upgrade / Deploy ERP• Business Continuity Initiative• Improve Network Uptime• Virtualize Servers• Implement CRM
Get new customersKeep customersDrive differentiationSave MoneySave TimeMitigate risk of fines
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4) Work Together
Sometimes, we forget who the real competition is…It's not the executive down the hallway, it's the competitor who wakes up every morning with the sole intent of eating your lunch.
Everyone’s strengths are needed to succeed
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5) Prioritize differently (you need two lists)
Invest your resources to deliver:
• On the vision of the CEO• Under the scrutiny of a venture capitalist• With the mindset of an entrepreneur• While innovating on disruptive technology platforms• Continuously innovating on customer value
Don’t wait for projects to be delivered… be the strategic advisor.
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6) Leverage your specific strengths
LeadershipRisk ManagementHistory of Large-Scale Technology ImplementationsProject Management ExpertiseAdoptionTechnology Evaluation/AssessmentUnderstanding of Your Technology Landscape………
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7) Don’t misunderstand the bottleneck
This is your opportunity! Capitalize!Capture the budget you needed to drive strategic differentiation for your organization.
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TCO or ROI?
Drive the ChangeYour business needs you
HeadquartersCommunications Products, Inc.7301 E. 90th Street Suite 111Indianapolis, IN 46256
(800) 999.0197www.CommProd.comblog.commprod.com@CPIcommprod
CPI has been successfully implementing advanced, mission-critical customer experience (cx) solutions for nearly three decades. CPI has engineered, implemented, and now supports the cx solutions of over 120,000 business professionals in 23 states, including the United States Department of Defense, United States Coast Guard, and Lucas Oil Stadium (home of the 2012 Super Bowl). CPI has also installed and tested over 15.6 million feet of structured cabling. With a staff of seasoned experts, CPI has the experience to continuously improve the way you communicate.
Chris Dellen, MBAVP [email protected]
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