SHARE THIS LIVE

SOCIAL MEDIA CONFERENCE 2013

11 JULY, LONDON #CIPRSM

SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013

#CIPRSM

Sharon Flaherty & James Cuff

#CIPRSM

Use content for story-telling

Engagement

Loyalty

Likeable

SEO

Traffic & conversion

The Plan

#CIPRSM

Online news publishing strategy

Content newsletter launched

Social (multi-media) strategy

How We Did It

#CIPRSM

• Infographics

• Video

• Images

• Apps

• Blogs/news/articles

What Content?

#CIPRSM

Learning To Share

#CIPRSM

• Over 1 million YouTube Views

• 36,000 Twitter followers

• Over 32,000 Facebook fans

• Web traffic up 11-fold

• Converting 000’s of customers

• SEO Success

The Results

The + Impact Of Content

Blending Content, Social & PR

In-house campaign

Minimal cost vs agency

83 pieces of coverage

Radio interviews

High value links

Content/PR/Social

76k+ video views

2 Marketing Awards

Cited as “Top Ten Uses of Pinterest by Brands” alongside Barack Obama’s

presidential election campaign.

#CIPRSM

Launching BRIAN

#CIPRSM

• All branding kept in!

• ITV News slots x2

• + 240K YouTube views

Man Vs Robot

YouTube

Jimmy1101

7,411

followers

@chelseadebs

2,015 followers

@ady_rian

2,206

followers

Results Snapshot

Launch and teaser videos

exceeded

Instagram pictures published from Out & About

reaching

90 % positive

sentiment for BRIAN on Twitter

over launch weekend

Organic and promoted

tweets generated a reach of over

ITN online video of Man V Robot

exceeded

54 x pieces of editorial coverage

for Man V Robot

450,000 views Reach:

311,409,662

240,000 views

#CIPRSM

• First # on our TV adverts #Briantherobot

• Launch night Twitter focus personalised

tweets and video content from BRIAN

New TVC- BRIAN The Robot

#CIPRSM

– Use the platform and content to drive more visitors to Confused.com

– Reach and engage with new audiences

– Grow follower base

– Demonstrate Confused.com as a motoring authority

– Share content with ‘content hungry’ Twitter users

– Have conversations with ‘potential’ customers

– Integrate TV and the second screen

What Channels? Why Twitter?

#CIPRSM

13% Engagement!

SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013

#CIPRSM

Thank You!