cipr social media conference 2013 - tom murphy

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SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 11 JULY, LONDON #CIPRSM

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Page 1: CIPR Social Media Conference 2013 - Tom murphy

SHARE THIS LIVE

SOCIAL MEDIA CONFERENCE 2013

11 JULY, LONDON #CIPRSM

Page 2: CIPR Social Media Conference 2013 - Tom murphy

SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013

#CIPRSM

Tom Murphy Director, Windows Communications

Microsoft Corporation

Page 3: CIPR Social Media Conference 2013 - Tom murphy

#CIPRSM

What’s CSR?

Page 4: CIPR Social Media Conference 2013 - Tom murphy

#CIPRSM

Support our company mission of helping

people and businesses around the world

to realize their full potential

The Purpose of Microsoft Corporate Citizenship:

Serving communities

Working responsibly

Page 5: CIPR Social Media Conference 2013 - Tom murphy

#CIPRSM

Working responsibly

Page 6: CIPR Social Media Conference 2013 - Tom murphy

#CIPRSM

Serving communities

Page 7: CIPR Social Media Conference 2013 - Tom murphy

#CIPRSM

How do you reach your audience?

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#CIPRSM

Social Media Approach…

Reach Content Insights

Invest

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#CIPRSM

Microsoft YouthSpark

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#CIPRSM

• Focus on the business

• Integrate but innovate

• Invest

• Take thoughtful risks

• Build organically

• Mobilize your networks

• Independent Defence

• Multiple moments where possible

• Measure, review and change

through a balanced scorecard

Takeaways

Page 11: CIPR Social Media Conference 2013 - Tom murphy

Thank you

More about Microsoft Citizenship: www.microsoft.com/youthspark

@msftcitizenship

www.facebook.com/microsoftcitizenship

Contact me: [email protected]

www.tpemurphy.com

@tpemurphy