2015

TRAININGPractical and interactive workshops for public relations professionals

Pace of change in the world of public relations continues to accelerate, and many professionals are being challenged to take on broader roles.

Ensuring you and your team are properly equipped to meet changing needs has never been more important.

Our training is designed to help you keep ahead. As well as building your knowledge and skills, our workshops give you the opportunity to meet and exchange ideas with like-minded professionals facing the same challenges.

96% of our training delegates say they would attend our workshops again in the future*, giving you confidence that your budget will be well spent when you invest in your career development with us.

*CIPR training customer service survey 2014

Alastair McCapraCEO, CHARTERED INSTITUTE OF PUBLIC RELATIONS

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/ WELCOME

CIPR WORKSHOPS

Our extensive programme of training workshops is designed to equip you with the core skills you need to work effectively in public relations – whether you are new to the profession, managing campaigns and people for the first time or seeking to develop your strategic leadership skills.

If you need advice on the most appropriate workshops for you or your team or you’d like to discuss flexible training options, contact us today:

+44 (0)20 7631 6900 workshops@cipr.co.uk

To find the programme online and make a booking, please visitcipr.co.uk/workshops

STRETCH YOUR BUDGETSave 10% when you book three or more workshops at any one time with promotional code ‘multiple’.

My experience of CIPR training has been great so far – looking forward to more!SARAH GREGORY MCIPR // ENERGY INSTITUTE

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5 INTRODUCTION TO PR

5 PERSONAL DEVELOPMENT

6 WRITING AND EDITORIAL

7 SOCIAL MEDIA AND DIGITAL

7 MEDIA RELATIONS

8 PLANNING, RESEARCH AND EVALUATION

8 PEOPLE AND CLIENT MANAGEMENT

9 SPECIALIST: INTERNAL COMMUNICATION, EMPLOYEE

ENGAGEMENT, PUBLIC AFFAIRS

9 CRISIS AND REPUTATION MANAGEMENT

10 IN-HOUSE LEARNING

11 CIPR TRAINING FACULTY

17 CONTINUING PROFESSIONAL DEVELOPMENT

17 MEMBERSHIP

18 QUALIFICATIONS

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/ CONTENTS

INTRODUCTION TO PR PERSONAL DEVELOPMENT

If you are new to public relations or are working in a support role in a PR team or agency, the CIPR’s bestselling Introduction to PR workshop will provide you with a solid grounding in the core PR skills and activities.

This interactive two-day workshop will help you to understand the role public relations plays in organisations and introduce you to the range of today’s communications tools and channels.

At the end of this workshop, you will have the knowledge to:

// define the role of public relations

// distinguish between the different disciplines of PR

// identify different stakeholder groups and publics and assess how to reach them

// design a basic PR plan

// use different social media platforms for different audiences

// undertake effective media relations

// write effectively for the media

GAIN THE CIPR FOUNDATION AWARDOnce you have completed this workshop, gain an industry recognised CIPR qualification by completing the Foundation Award Conversion Day. Involving a three-hour examination to assess the knowledge acquired at the Introduction to PR workshop, this entry level qualification will enable you to progress your studies and your career with the CIPR.

Find out morecipr.co.uk/foundation

The courses gave me a great deal of confidence and a better perspective of the industry. It was also extremely valuable to meet other PR professionals.ALEXA WHEELER // USWITCH.COM

PRESENTATION SKILLS AND PUBLIC SPEAKINGThis workshop will help you to become more confident when speaking in front of audiences. It enables you to practise newly-acquired techniques in a supportive environment and receive professional coaching and constructive feedback.

POSITIVE INFLUENCING SKILLS This workshop will show you how to influence and achieve win-win results through effective communication. The workshop will explain the principles of effective negotiating and influencing, demonstrate how they work in practice and enable you to handle difficult dynamics.

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GOOD GRAMMAR AND PROOFREADING SKILLSThis interactive workshop helps you to understand the basic rules of grammar in order to ensure the highest levels of professionalism and presentation in all published material. It provides practical advice on how to spot common errors and inconsistencies and shows you how to indicate them clearly on documents.

MASTERING THE ART OF COPYWRITINGThis interactive two-day workshop looks at how copywriting differs from press release and business writing and provides you with a new set of skills. You will learn to focus on messages, audience and style in order to produce effective, memorable copy.

WRITING BETTER PRESS RELEASES This workshop will show you how to write effective news releases that communicate your organisation’s messages and help to build their reputation.

WRITING FOR IMPACT AND CREATIVITYThis workshop helps you to tap into your creativity and incorporate it into everyday writing tasks. It will also offer advice and techniques on how to overcome writer’s block and approach writing in a more structured and effective way.

WRITING FOR NEWSLETTERS AND MAGAZINESThis practical workshop shows you how to produce interesting, engaging publications that people want to read.

WRITING SKILLS FOR PRThis workshop outlines the principles of effective writing and demonstrates how to apply them to everyday public relations writing tasks. It provides an introduction to different writing styles and practical advice on how to adapt them for different purposes, including news releases, feature articles and online posts.

WRITING FOR ONLINE AUDIENCES This workshop will show you how to produce engaging high quality online content. You will learn about the ‘golden rules’ of online writing as well as the basic principles of search engine optimisation and how to incorporate these into your writing.

WRITING AND EDITORIAL

I would definitely recommend this course to anyone looking to add some sizzle and sparkle to their writing and ideas.RACHAEL SNELLING ACIPR // TSB BANK PLC

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GOOGLE ANALYTICS This workshop lifts the lid on Google Analytics for public relations professionals. It provides an introduction to data-driven PR and an insight into how to use Google Analytics to measure and prove the value of PR and social media activity.

HOW TO CREATE VIDEO CONTENT FOR THE WEBThis practical two-day workshop will give you the knowledge and skills to shoot, edit and upload quality video to get your messages across.

PR & SEO This workshop provides a detailed and practical examination of exactly what factors really do have an influence on search result rankings. It also provides a thorough grounding in the tools needed to make informed decisions about search, PR and content strategies.

SOCIAL MEDIA: INTRODUCTION This workshop will provide an overview of all the key platforms: Facebook, Twitter, LinkedIn, YouTube and Google+. It will teach you how to create a presence on each network and supply some highly effective tips and techniques for getting the most out of them. It will also give you an introductory primer on social media measurement.

SOCIAL MEDIA: INTERMEDIATE This workshop will provide insight into the most cost effective tools and techniques to use to plan, manage and evaluate social media activity as well as how it can be incorporated into broader public relations and communication activity.

SOCIAL MEDIA: ADVANCEDThis workshop will examine how to integrate social media into the overall communications and marketing mix and provide detailed insight into best practice techniques for planning, managing and evaluating social media and overall digital marketing activity.

SOCIAL MEDIA RELATIONS This workshop will provide practical insight into how journalists and news outlets use social media for their work and how public relations and communications professionals can engage with them on these platforms.

SOCIAL MEDIA AND DIGITAL MEDIA RELATIONS

CRISIS COMMUNICATIONSThis workshop helps you to develop the skills and confidence to deal with major incidents. It explores the nature of crises and shows how to develop workable crisis response strategies at individual and organisational level.

EFFECTIVE MEDIA RELATIONSThis workshop will introduce you to today’s media landscape and show you how to navigate it. The workshop will also demonstrate how to work with the media and how to build effective long-lasting relationships with journalists.

HANDLING MEDIA INTERVIEWSThis workshop will enable you, or the spokespeople you support, to become powerful advocates for your organisation when carrying out any type of media interview. It is the perfect way to ready yourself and your spokespeople for media interviews, whether print or broadcast.

A fantastic introduction to creating video, with a good mix of discussion and practical exercises. We also used editing software which is what set this course apart from the rest.JESSICA HAMILTON // CLARANET SOHO

All the tutors I have had for workshops so far have been excellent. Their current industry experience is particularly valuable.LIZ SCOTT // NORTHUMBRIAN WATER GROUP

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PLANNING, RESEARCH AND EVALUATION

PEOPLE AND CLIENT MANAGEMENT

INTRODUCTION TO PR STRATEGY AND PLANNING CAMPAIGNSThis workshop will show you how to pull together a professional, strategic PR campaign from scratch. You will learn how to follow a step-by-step process from taking a brief to finalising plans and getting sign-off.

PLANNING AND MANAGING PR CAMPAIGNS This workshop examines what is involved in public relations campaign management. It will provide you with the knowledge on project management practices and tools. It will also help you to develop your confidence to plan and manage effective public relations campaigns.

CREATING A PR STRATEGY This workshop establishes the importance of strategy in developing public relations plans and programmes and in implementing and managing public relations activities. Not only will you look at practical ways in which a PR strategy can be created, but you see how public relations can become an integral part of corporate strategy.

MEASURING AND EVALUATING PR This two-day workshop will bring you up to date on the latest developments and guidance on planning and measurement. It will take you through the process of setting objectives and choosing the right measures. It will help you to advise your organisation on the importance of linking PR campaigns to business objectives, to explain why AVE is a discredited measure and why research is the foundation for planning PR campaigns.

STAKEHOLDER ENGAGEMENTThis workshop outlines the notion of a stakeholder and describes best practice in how to engage with stakeholders in order to achieve organisational goals.

THE ROLE OF PSYCHOLOGY IN CAMPAIGN DESIGNThis workshop illustrates how psychology can increase the impact of your campaigns on the attitudes and behaviours of your stakeholders. It will show you how to use psychological principles to segment your audience effectively, grab their attention and influence how they feel and act towards your brand.

ACCOUNT MANAGEMENTIf you are moving into PR management, this workshop will help you to take control and responsibility for shaping and delivering PR campaigns. It provides strategies to keep you on top of your workload, help you manage and motivate junior staff and plan and track campaigns.

STRATEGIC PR MANAGEMENTThis workshop examines self-management and the role of emotional intelligence and personal effectiveness in managing individuals and teams. It focuses on motivation and managing underperformance as well as dealing with difficult people.

This workshop successfully conveyed how to separate objectives, strategy and tactics when planning campaigns and some of the tools demonstrated will prove invaluable to my future PR plans.ADAM HARWOOD // TOWRY

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SPECIALIST CRISIS AND REPUTATION MANAGEMENT

INTERNAL COMMUNICATION, EMPLOYEE ENGAGEMENT AND PUBLIC AFFAIRS

CHANGE COMMUNICATIONThis workshop provides practical guidance, techniques and real world examples of communicating change to internal audiences. Drawing heavily on psychological research, it challenges the myth that people do not like change and highlights the real sources of resistance and how they can be overcome.

COMMUNICATION AND CULTUREThis workshop shows you how to identify organisational cultures and how to develop a high engagement culture. It explains how national cultures are formed and communicated and the role that leadership plays in determining culture.

INTRODUCTION TO INTERNAL COMMUNICATIONThis workshop provides the basic knowledge needed to work in the field of internal communication. It explores the role of internal communication as part of the broader communications mix and how it makes a positive contribution to the performance of any organisation.

STRATEGIC INTERNAL COMMUNICATIONThis workshop demonstrates how engaging with senior teams and building line manager capability connects employees with organisational goals. Improving engagement correlates with improving performance.

PRACTICAL PUBLIC AFFAIRSThis workshop will provide a broad insight into the skills required for lobbying and political communication, dispelling myths and developing practical skills in public affairs.

CRISIS AND ISSUES MANAGEMENTYou will learn to identify the risks that face all organisations and how to prevent them from escalating into reputation-threatening crises. This workshop also outlines tactics for effective communication during crisis response.

REPUTATION MANAGEMENT This workshop encourages you to consider the role of public relations in reputation management. You will look at some of the issues surrounding it: What can we do to manage performance? How do you build up and maintain a good reputation? Can you turn around a bad reputation?

This workshop gave me the confidence to plan my media briefings in a more organised way. Thoroughly recommend!CHANTELLE WARNER MCIPR // TRANSPORT FOR LONDON

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The CIPR has been instrumental in helping us design a bespoke training programme for our communications team. The support we have enjoyed from planning to delivery has been excellent, the courses exciting, innovative and engaging. Feedback has been great, as has impact on our output: objective achieved!BOB FENTON MCIPR // HEAD OF COMMUNICATIONS // EDF ENERGY GENERATION

IN-HOUSE LEARNING

Our flexible training packages offer cost-effective solutions to the specific training needs of your business or organisation. We can do this in one of three ways:

BESPOKEBased on your training brief we’ll develop an entirely unique workshop around your learning objectives and requirements, utilising content and materials most relevant to your sector.

TAILOREDWe’ll adapt one of our existing workshops to suit your specific training requirements, whether that means incorporating company-specific case studies, group discussion relevant to your company’s business environment or activities that focus on developing the key skills you require.

OFF THE SHELFTake any of our existing workshops and have them delivered at a time and place of your choice.

This approach offers many benefits:

// It can save you money

// It is designed and delivered around the needs of your organisation and your staff

// It is delivered at a location of your choice, making it more accessible for your business

We have successfully delivered bespoke, tailored and off the shelf training for a diverse range of clients in both the private and public sectors including BAE systems, EDF Energy Generation, First Group, Hanover, Islington Council, NHS, McDonald’s and Queen Mary University to name a few.

Contact us to discuss the options or to request a quote.

+44 (0)20 7631 6900

bespoke@cipr.co.uk

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ALISON ARNOT MCIPRCATALYST COMMUNICATIONSAlison is a multi-award winning PR professional who has delivered a range of impactful strategic communications campaigns for the financial services, rail, aviation and education sectors. She has a strong record of achievement in senior roles leading media relations, internal communications, crisis management and public affairs, and an MSc in Public Relations from the University of Stirling.

HEATHER BAKER MCIPRTOPLINE COMMUNICATIONSHeather is founder and CEO of B2B digital communications consultancy, TopLine Communications. TopLine helps clients engage directly with their target audiences by designing and implementing integrated and digital lead generation strategies that bring together public relations, video, social media and content search marketing. Clients include WorldPay, Annecto Legal and Access Storage.

KATE BETTS MCIPR CAPITAL B MEDIA Kate is the director of Capital B Media, an agency based in Yorkshire that offers media training and PR consultancy. Kate was a BBC journalist for more than 20 years, working mainly in radio, but also in TV and print media. Her media training clients include the NHS, police, fire, local authorities and charities. She is a trainer for the Cabinet Office-run Emergency Planning College and has a City & Guilds training qualification.

CAROLINE BLACK FCIPRCAROLINE BLACK LTDCaroline is a highly experienced communications specialist who started her career in advertising with Publicis working for WH Smith, Mars and Pedigree Petfoods. She then switched to the client side as PR manager for Guinness Brewing. She subsequently moved into PR consultancy and was board director (corporate, new business and people development) at UK PR consultancy Grayling, working for clients including Mobil, The European Commission and the Department for Education.

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JONATHAN BODDY FCIPRPOSITIVE IMPACT COMMUNICATIONS AND TRAININGA vastly experienced public relations professional, Jonathan has worked in the fields of media, presentation and crisis communication consultancy and training for over 15 years. His work covers communications around many of the aspects of business life – from the launch of new companies and products to managing communications around closure and redundancy.

STUART BRUCE FCIPRSTUART BRUCE ASSOCIATESStuart Bruce is an award-winning internationally recognised public relations adviser specialising in integrating digital and social media into public relations strategy. He has 25 years’ experience and is one of the world’s first PR bloggers, writing ‘A PR Guy’s Musings’ since 2003. He was co-founder and managing director of one of the UK’s first online PR consultancies growing it in three years into a PRWeek Top 150 Consultancy.

DI BURTON FCIPR FCIPDCICADA COMMUNICATIONSDi is managing director of Cicada Communications. She advises at board level on leader communication and reputation management for a range of blue chip organisations, including Jaguar Landrover. In 2014, Di was interim head of communications for North Yorkshire Police. For 16 years she directed the MA in Public Communication programme for the Government Communication Network at Leeds Trinity University College. She has worked at 10 Downing Street and is a member of the Cabinet Office Communications Review team.

DANNIE LU CARRDANNIE LU CARR CONSULTING Dannie works as a consultant & business writer (published) where she troubleshoots for a range of companies, mainly focusing on creativity and strategy, leadership, pitching and presenting and areas around confidence and assertiveness, including negotiation, change management and conflict management. Her other work is as a director, acting coach and script writer and she is also the director of Flaming Poppy Productions.

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MAGNUS CARTER FCIPRFREELANCE TRAINERMagnus is a freelance trainer and consultant in message development, media handling, issues and crisis communications, and reputation management. He regularly runs crisis simulations and workshops for transport operators, utilities, charities, housing associations, schools and universities. Magnus is an Associate of Bristol Business School and a tutor at Ashridge Business School. He is a non-executive director of Mentor, a training consultancy and digital agency which he co-founded in 1998.

MAUD DAVIS FCIPRMAUD DAVIS PRMaud runs her own food PR consultancy and PR training business. She is a marketing communications and campaigns specialist and in between handling PR for her food clients, she trains and mentors others through face to face workshops and e-learning sessions.

LEONA DEAKINDEAKIN CARMICHAELLeona is a registered occupational psychologist and chartered member of the British Psychological Society. Leona specialises in changing behaviour within the workplace and has helped organisations bring life to new cultures and values; worked with dysfunctional teams to create synergy and developed individuals towards achieving their full potential.

LORRAINE FORREST-TURNER MCIPRFREELANCE CONSULTANTLorraine is a freelance communication skills trainer and a copywriter. She writes a wide range of printed and online publications for clients in the automotive, property, IT, healthcare and financial markets. An Accredited Public Relations Practitioner, Lorraine has worked across all sides of the ‘words’ business – journalist, PR consultant, in-house PR manager and freelance copywriter.

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JUDI GOODWIN MCIPRTRAINING CONSULTANT AND JOURNALISTJudi is a freelance journalist and trainer with wide experience in both print and broadcast media. She specialises in helping professionals in PR and corporate communications to develop a journalistic writing style. Judi began her training career with the University of Manchester and has run in-house courses for The Children’s Food Trust, Lloyds TSB, The Scottish Environment Protection Agency, The Royal Mint, the NUJ and IPC Magazines.

LAUREL HETHERINGTON FCIPRFREELANCE TRAINERLaurel is a teaching fellow in PR at Newcastle University and academic tutor at the University of Sunderland where she leads the CIPR Diploma course. She is also a PR examiner for CAM/CIM. Coming from a marketing background, Laurel now works as an independent practitioner and a trainer.

COLIN KELLY MCIPR COLIN KELLY MEDIA Colin is a former BBC journalist who now runs his own media relations and social media training company. Over the last three years Colin has delivered workshops to more than two thousand clients throughout the UK, including Scottish Natural Heritage, Skyscanner, Wightlink Ferries, sportScotland, several Members of the Scottish Parliament and small/medium business owners. Colin has a BA Journalism from Edinburgh Napier University and was one of the first mainstream media personalities in the UK to use the Twitter social network.

UNA MCSORLEY FCIPRMARCOMMUnaMcSorley is managing director of Marcomm, a PR and training consultancy specialising in communications. She is the only CIPR trainer in Ireland and was awarded a Fellowship with the CIPR for her outstanding contribution to the CIPR and the public relations industry. She has over 20 years’ experience working across all sectors.

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PAUL NOBLE FCIPRNOBLE INKPaul is an independent public relations trainer, consultant, academic, mentor and speaker/facilitator. A Chartered Public Relations Practitioner, Paul provides management support to growing PR consultancies, as well as mentoring young professionals. He has more than 30 years’ experience in the senior consultancy, in-house and academic environments.

KERRY SAVAGE MCIPRSAVAGE COMMUNICATIONSKerry is the director of Savage Communications, a company specialising in skills training for the marketing communications sector. Kerry runs training courses at a number of levels, catering for everyone from PR agencies to marketing departments of international companies. Clients include the NHS, ODEON Cinemas, the Charity Commission, Network Rail and McDonald’s.

ANDREW SMITH MCIPRESCHERMAN Andrew is managing director of Escherman, a specialist online PR, SEO and analytics consultancy. With a career spanning 29 years of public relations and journalism, he has developed and implemented many highly successful strategic PR and marketing communications programmes for some of the world’s biggest brands including IBM, CapGemini, MySQL, Apple (FileMaker) and Checkpoint. He is also co-author of two bestselling social media books, Share This and Share This Too, and a member of the CIPR’s Social Media Panel.

ROBERT TAYLOR MCIPRROBERT TAYLOR COMMUNICATIONS LTDRobert is one of the UK’s most experienced media trainers, offering a unique methodology for successful media interviews. For more than a decade Robert has trained politicians, chief executives and chairmen who are about to speak live on TV; directors preparing for interviews with the international press and national radio stations; and managers learning how to get the best out of their trade or local media.

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VICTORIA TOMLINSON MCIPRNORTHERN LIGHTS PRVictoria is chief executive officer of Northern Lights PR. She sits on a number of boards, is a BBC expert on social media and former director of Ernst & Young. Victoria ensures that all communications – from internal communication and traditional PR to the use of LinkedIn, Twitter and blogs – are strategic and deliver business results.

DR STUART THOMSON MCIPRPUBLIC AFFAIRS CONSULTANTStuart is a public affairs and communications specialist advising clients on all elements of their public affairs strategies including corporate communications and reputation management issues. His work has included legislative lobbying, profile-raising, planning communications and he has also worked on a number of high profile media relations and crisis communications programmes for clients across a range of sectors.

DR JON WHITE FCIPRFREELANCE CONSULTANTA chartered psychologist with a doctorate in psychology, Jon is a consultant in management and organisation development, public affairs, public relations and corporate communications management. He has acted as a consultant to public and private sector organisations worldwide. He currently works with the UK’s Foreign and Commonwealth Office and the European Commission and Parliament on aspects of communication, internal and external to these institutions. He has written a number of books, articles and case studies on public relations management.

JOHN WHYTE-VENABLES MCIPRNEWSCREWSJohn specialises in multimedia production, media interview skills and message management training. A former BBC radio, television and online journalist, and journalism instructor, John is an expert on news values and has written three books on the media. He runs courses for a number of blue-chip PR agencies, as well as his own company, NewsCrews.

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CONTINUING PROFESSIONAL DEVELOPMENTContinuing Professional Development (CPD) is about setting your career goals and managing your progress towards them. Our scheme is designed to help you plan, track and evidence what you do to update your knowledge and skills.

It’s free to take part and is your route to becoming an Accredited or Chartered Public Relations Practitioner.

You can earn CPD points on a broad range of activities including:

// Networking, coaching and mentoring

// Reading and research

// Volunteering committee work and supporting others

// Webinars, training courses and other learning events

All your CIPR activities will count towards CPD and you can claim points for your non-CIPR activities too. (Open to CIPR members only).

Learn more about CPD and start logging your points todaycipr.co.uk/cpd

ACCREDITED PUBLIC RELATIONS PRACTITIONERAccredited Public Relations Practitioner status demonstrates your commitment to your continual learning and professional development. It is evidence that you keep your skills and knowledge up-to-date.

cipr.co.uk/accredited

CHARTERED PUBLIC RELATIONS PRACTITIONERChartered Public Relations Practitioner (Chart.PR) status is a validation of your skills, qualifications and experience. It demonstrates that you practice to the highest standard and are a trusted advisor to your board or clients.

cipr.co.uk/chartered

BECOME A MEMBER CIPR Membership opens the doors to unrivalled support, specialist resources and professional development opportunities – now and as your career grows.

Through the CIPR Code of Conduct, membership demonstrates your professionalism, credibility and commitment to accountability and best practice.

Members receive access to:

// Free training webinars worth £700

// Unbeatable savings on CIPR training, events and London room hire

// CIPR CPD scheme and accreditation opportunities

// CIPR groups and professional practice networks

// CIPR members’ room and library

// Online access to leading industry magazines including PRWeek, Brand Republic, Marketing, Campaign, and Media Week

// Free business and legal helpline

// Savings on professional indemnity insurance and a range of other business products and services

Become a member and start your professional development journey.cipr.co.uk/join

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CIPR QUALIFICATIONSWhatever stage you are at in your career, our qualifications will help you develop the knowledge, skills and understanding to work smarter and achieve your professional goals.

As well as gaining an industry recognised qualification, you’ll have access to a career pathway that leads to becoming a Chartered Public Relations Practitioner (Chart.PR).

FOUNDATION AWARD IN PUBLIC RELATIONSTaught at A-Level standard, this course will equip you with the knowledge and skills required to get started in PR. It’s right for you if you are considering PR as a career option and you are a school leaver, student, or are looking to move over to PR from a different industry.

ADVANCED CERTIFICATE IN PUBLIC RELATIONSIdeal if you are a graduate or in the first few years of your PR career, this postgraduate course will give you a firm grounding in the key concepts, theories, techniques and skills needed to become an effective PR practitioner.

DIPLOMA IN PUBLIC RELATIONSUnderpin your practical experience with essential PR theory and develop your strategic thinking skills. This course will help you to progress towards a senior management position and operate at board level.

// Fast track to Accredited Public Relations Practitioner status and start working towards chartered status

INTERNAL COMMUNICATION CERTIFICATEThis postgraduate certificate will equip you with the fundamental knowledge and skills you need to develop a successful career in internal communication. This is right for you if you’re in the first few years of your internal communication career, or are working in a related field.

INTERNAL COMMUNICATION DIPLOMAThis course takes an in-depth look at what makes communication effective, how to use research to develop great internal communication strategies, and the nature of change communication. It will equip you with the strategic internal communication and management skills that you need to progress your career in this discipline.

// Fast track to CIPR Accredited Practitioner status

The Diploma helped me take a step back from my day to day and really sharpened my strategic thinking. I have greater courage in my convictions now and that has made a real difference to my work.PATRICK MCFALL // EDINBURGH NAPIER UNIVERSITY

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PUBLIC AFFAIRS DIPLOMAOur Public Affairs Diploma will focus on the process of policy formation and the wider corporate communications and reputational context in which public affairs operates. Ideal for practitioners who wish to develop their strategic public affairs and management skills.

// Fast track to CIPR Accredited Practitioner status

CRISIS (RESPONSE) COMMUNICATION DIPLOMA This course is designed for experienced practitioners who wish to specialise in response and crisis management. It will teach you about crisis management styles, trust as an asset, and reputation and society. You’ll develop expert knowledge and skills and will have the opportunity to create a ready-to-implement crisis management plan.

// Fast track to CIPR Accredited Practitioner status

HOW AND WHERE TO STUDY Study face to face with leading education providers nationwide or online using the latest in e-learning technology.

Find full course details including entry criteria, study centres and fees online cipr.co.uk/qualifications

CIPR CENTRE FOR LEARNING The CIPR Centre for Learning (CfL) is the only study centre that we own directly. Based at our premises in London’s Russell Square, CfL offers you:

// An exceptional standard of teaching

// High quality resources and materials

// Excellent facilities in an accessible location

// Access to our on-site library

// Guaranteed value of money – 100% of CfL students would recommend us

We currently offer the Diploma in Public Relations and the Crisis (Response) Communication Diploma.

Find out morecipr.co.uk/cfl

One of the best career moves I’ve ever made – on so many levels. Cannot recommend it highly enough.AMANDA HEPTON-PATCHETT MCIPR // CAMBRIDGE ASSESSMENT

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Chartered Institute of Public Relations

CIPR Public Relations Centre52–53 Russell SquareLondonWC1B 4HP

T +44 (0) 20 7631 6900E info@cipr.co.uk

cipr.co.uk