circling up with google plus

Circling Up With Google Plus

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @[email protected]

November 2009 Now

Wine consumer with a vision Three businesses

Unknown in wine blogging community

Ranked in top 25 for traffic, top 10 for engagement and top 5 for link backs – in the country

0 page views per month Close to 20,000 page views per month

0 Facebook fans 5000 Facebook fans

0 Twitter followers 12000 Twitter followers

0 Linkedin Connections 3500 Linkedin Connections

0 YouTube Videos 160 Videos (15,000 views)

0 Blog posts 600 posts

The Storyfrom click to mortar

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]


•5 Wineries 40 Wines 1 Location•Co-op business model•Event facility (3000 sq ft)•Future expansion •Voted “Best new biz in 2011”•Featured in Alaska Airlines Magazine and on MSNBC.com



•Author•Seminar Leader•Consultant•Build affordable template based web sites•Manage businesses online content


What is Google+Why does it matter?Using Google+Business PagesGetting Circled


Today’s Agenda

A Social Sharing Site with the Power of Search

Social networkConversation300 million users20 million mobile70% of businessesSlower adoption rateOwned by GoogleIndexed by Google

Hard to pin down real size

Clean experience

Real time stream (no edge rank)

A place for passions

Did we mention, it’s owned by Google

What is Google+?


Twitter = PERSPECTIVES

Immediate perspectives on news, events, customer sentiment. Instant call to action. Real time.

What is Google+?

Facebook = PEOPLE

Learn what is going on in the lives of friends, family and businesses you follow.

Google+ = PASSIONS

Pursue and share your passions with people you don’t know. Communities, groups, hangouts and interactions.


IT IS OWNED BY GOOGLE

Google is serious about adoptionGoogle is loaded with $$Google owns the internetFacebook FrustrationsSEARCH SEARCH SEARCH

If Google+, Twitter and Facebook all started today – I believe that Google+ would be winning

Why does it matter?


Why does it matter?

GOOGLE SOCIAL SEARCH

Google+ content appears to be indexed quicker

Friends in Google+ circles show up in search results FIRST

As adoption increases this will be huge. Personal search = greater referrals


Google Plus Profile

Text


Profile Picture: 250x250 – shown as a circleCover Photo: 1080x608About * Posts * Photos * Videos * +1’s * Reviews

Google Plus ProfileEach section is editable. Take time to fill out the following categories:•Work•Story•Education•Basic Info•Places•Links•Contact info


How to Use Google+

Terminology >>

Start Circling

http://accounts.google.com/signup


How to Use Google+Navigation

1. HomeHome is where you see the posts

of the people in your circles (people you follow). Think of this as your news feed.

1



2. ProfileThe posts you have

created. This is the view people see when they come to your profile. It’s your contribution to the Google+ community

2



3. People: A list of suggested people to add to circles based on your current list of people in your circles. Great way to find new people

3



4. Communities: Communities created by Google+ users around their passions and interests. Great place to connect with other people of similar interests.

Hint: Use community search to find more specific groups

4


How to Use Google+

5

6

7

Navigation

5. Photos: You can choose to sync photos from your phone, or photos that you share or are tagged in.

6. Events: Events from people in your circles. Can also create your own from this page

7. Local: Suggested Pages, info and activities based on your location


How to Use Google+

8

Navigation

8. Hangouts: Messenger, group conversation, and video conversation with up to 10 friends


How to Use Google+

8

Navigation

8. Hangouts On Air: Start a video channel or schedule one for the future. Broadcast for free and on YouTube


How to Use Google+

9

Navigation

9. Pages: Manage and create your business pages (more on this later)


How to Use Google+

10

Navigation

10. Settings: Manage your profile and privacy settings


How to Use Google+

Updates-Share what you want-Add photos, videos and links-Control who sees the post (choose your circles, public, etc)-Lock or disable comments on posts too


How to Use Google+

Interacting (Going Social)

+1 (similar to a like on FB)Share (passing along to your followers like a retweet)Start a hangout about the postComment on the post+1 peoples comments within the post+ or @ usernames to mention someone# Hashtags, similar to Twitter – are great information aggregators


How to Use Google+

Responding to mentions and notifications

Number in upper right of screen from any logged in Google productEmail notificationsText notifications


The Power of Circles

The power of social segmentation

• Organize who sees your posts• Organize whose posts you see• Share circles with others

Circles are a great way to communicate and engage with people who share your passions.



Add / Remove

•Add people to circles without having to friend them•Add to multiple circles•They cannot see the name of your circle•Uncircle them without fear



Control how much you see of your circles

• Select which circles you want to see• Adjust the flow of the stream


Google Plus Pages

Must have a personal accountClick Pages in the NavigationClick “Get Your Page”

•Google places was merged with Google+ - you may already have a page that you have to claim


Google Plus Pages

To search for your existing page use the search bar in Google Plus to locate your business.

Click Manage this Page and go through the process to verify your business.


Google Plus Pages

Benefits:

•Better presence on search engine results page•Add pictures to SERP•Google+ status updates are indexed and have potential as return in SERP•Manage reviews and postings in one location


Google Plus Pages

Update your information, add profile picture, cover photo, additional photos, hours, description, vanity URL, etc. Can also be done from the ABOUT section of your page.


Google Plus Pages


Settings:

•Manage privacy, interaction and notification settings•Extra features•Add and manage managers (administrators)


1. Claim your place in this world

2. Build out your profile3. Post status updates

*focus on key words4. Interact with the

community5. Create relevant

circles6. Circle people up

Google Plus Best Practices


Growing a Following

1. Find and follow relevant accounts (use #hashtags, search, look at followers of friends)

2. Share good content3. Engage with comments, +1’s

and shares4. Cross promote your accounts

on your other networks and email lists

Q&ANectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]

Contact Info

JOSH [email protected]

http://nectartastingroom.comhttp://spokanewinemagazine.comhttp://nectarmedia.co

@nectarmedia

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circling up with google plus

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