circular economy for the finnish ......product use circular value chain optimize capacity use...
TRANSCRIPT
![Page 1: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/1.jpg)
1
CIRCULAR ECONOMY
FOR THE FINNISH
MANUFACTURING INDUSTRY
KICK-OFF
Hosted by:
![Page 2: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/2.jpg)
2
KICK-OFF
AGENDA
09:00 – 09:30 Welcome and backgroundJyri Arponen, SitraLaura Juvonen, Technology IndustriesPekka Vanne, Accenture
09:30 – 09:45 Finnish Companies in Global Circular EconomyMari Pantsar, Sitra
09:45 – 10:00 Enabling the transitionPasi Viitanen, Business Finland
10:00 – 11:00 Leading company examplesCargotec, Soili MäkinenNokia, Pia TanskanenTamturbo, Olli KuismanenMichelin case, Cédric Vatier (Accenture)
11:00 – 11:30 Next steps & questionsJyri Arponen, Sitra
#kasvuakiertotaloudesta
![Page 3: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/3.jpg)
Welcome and backgroundJyri Arponen, Laura Juvonen & Pekka Vanne
![Page 4: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/4.jpg)
4
SUSTAINABILITY IN ESSENCE
CONSIDER ENGAGEMENT, ENVIRONMENTAL
RESPONSIBILITY AND BUSINESS BOTTOM LINE
#kasvuakiertotaloudesta @SitraFund @jyri_Arponen @TechFinland @Laura_Juvonen @AccentureFI @Pekka_Vanne
![Page 5: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/5.jpg)
5
WELCOME
~50 COMPANIES JOINED THE PROGRAMME
![Page 6: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/6.jpg)
6
PURPOSE
THE PROGRAMME WILL TAKE YOUR COMPANY
FROM LINEAR TO CIRCULAR
From Linear… …to Circular
Take Make Waste
Focusing on the change to customer-centricity and digitally enabled business models
#kasvuakiertotaloudesta @SitraFund @jyri_Arponen @TechFinland @Laura_Juvonen @AccentureFI @Pekka_Vanne
Source: Accenture
![Page 7: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/7.jpg)
7
WHY YOU SHOULD ENGAGE
3 DRIVING FORCES UNDERPIN THE SHIFT
TO CIRCULAR ECONOMY
Circular
Customer centricityDelivers customer outcomes
Right purpose
Right efficiency
Rightdelivery
SustainabilityImprovesresource
utilization
TechnologyEnables new
solutions
#kasvuakiertotaloudesta @SitraFund @jyri_Arponen @TechFinland @Laura_Juvonen @AccentureFI @Pekka_Vanne
Source: Accenture
![Page 8: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/8.jpg)
8
BACKGROUND
CIRCULAR ECONOMY REPORT IN JAN 2015 AND
ROADMAP TO FINLAND 2016
Key take-aways
• Need for taking the next step and realize concrete business opportunities
• Most unexploited opportunities remain within new business and service models
1
2
#kasvuakiertotaloudesta @SitraFund @jyri_Arponen @TechFinland @Laura_Juvonen @AccentureFI @Pekka_Vanne
![Page 9: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/9.jpg)
9
INDUSTRY SCOPE
THE TECHNOLOGY INDUSTRY IS THE LARGEST
EXPORT SECTOR IN FINLAND
• 51 % of total Finnish exports.
• Companies invest about EUR 5.5 billion annually in Finland.
• 70 % of private-sector R&D investment.
• Some 300,000 employed directly in the sector, 700,000employed in total, equalling about 30% of the entire Finnish labour force.
• Technology Industries of Finland has over 1,600 member companies.
#kasvuakiertotaloudesta @SitraFund @jyri_Arponen @TechFinland @Laura_Juvonen @AccentureFI @Pekka_Vanne
![Page 10: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/10.jpg)
10
INDUSTRY SCOPE
TECHNOLOGY, FOREST AND CHEMICAL INDUSTRIES
PROVIDE 81% OF FINLANDS’S EXPORT REVENUE
Goods and service exports: billion euros and the share of Finnish exports in 2017
Technology industry;
43,6; 51%
Forest industry; 12,9; 15%
Chemical industry; 13;
15%
Other branches; 16,1;
19%
#kasvuakiertotaloudesta @SitraFund @jyri_Arponen @TechFinland @Laura_Juvonen @AccentureFI @Pekka_Vanne
![Page 11: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/11.jpg)
11
THIS PROGRAMME
ADDRESSING INEFFICIENCIES IN THE
LINEAR VALUE CHAINS
From inefficiencies in linear value chains… … to business value from circular
5. Offer outcomeoriented solutions
NON-RECYCLEABLE OR RENEWABLE RESOURCES
1. Reform use of resources
UNDERUTILISEDCAPACITIES
2. Optimize capacity use
3. Extend lifecyclesPREMATURELY ENDEDLIFECYCLES
WASTED EMBEDDED VALUES
4. Recover value from waste
#kasvuakiertotaloudesta @SitraFund @jyri_Arponen @TechFinland @Laura_Juvonen @AccentureFI @Pekka_Vanne
Source: Accenture
![Page 12: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/12.jpg)
12
HOW CAN CIRCULAR ADVANTAGE BE ACHIEVED
FIVE CIRCULAR BUSINESS MODELS REDUCE
INEFFICIENCIES AND CREATE VALUE
Reform resource use
Use of renewable energy, bio-based or potentially completely recyclable materials
CIRCULAR SUPPLY CHAINLogistics
Marketing& sales
End of lifedisposal
Reverselogistics
Sourcing
Manufacturing
Product use
Circular value chain
Optimize capacity use
Increased usage rates through collaborative models for usage, access, or ownership
SHARING PLATFORM
Extend lifecycles
Prolongation of the life cycle through repair, reprocessing, upgrading and resale
PRODUCT LIFE EXTENSION
Offer of product use with retention of the product at the producer to increase resource productivity
PRODUCT AS A SERVICE
Recover value in waste
Recovery of usable resources or energy from waste or by-products
RECOVERY & RECYCLING
Offer outcome oriented solutions
#kasvuakiertotaloudesta @SitraFund @jyri_Arponen @TechFinland @Laura_Juvonen @AccentureFI @Pekka_Vanne
Source: Accenture
![Page 13: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/13.jpg)
13
CIRCULAR SUPPLY CHAIN
SHARING PLATFORM
PRODUCT LIFE EXTENSION
RECOVERY & RECYCLING
Reduce cost of direct material (price reduction)
Reduce complexity through modular design
Reduced energy usage
Increase sales margins
Charge transaction fees
Sell add-on services
Increase service sales (maintenance & repair)
Increase sales of spare parts
Sell second hand products/materials
Reduce material costs (volumes)
Reduce disposal costs
PRODUCT AS A SERVICE
TOTALStep change in growth…
VALUE POTENIAL
SIGNIFICANT VALUE CAN BE CREATED
++
++
++
+
…at attractive margins
New revenue: growth in share of wallet, entry into new segments
Increased sales margins++
N/A
+
+++
N/A
+++
Revenue impact
Margin impact
#kasvuakiertotaloudesta @SitraFund @jyri_Arponen @TechFinland @Laura_Juvonen @AccentureFI @Pekka_Vanne
Source: Accenture
![Page 14: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/14.jpg)
14
LEADING EXAMPLES
EARLY MOVERS WITHIN MANUFACTURING
INDUSTRY HAVE ALREADY STARTED
CIRCULAR SUPPLY CHAIN
SHARING PLATFORM
PRODUCT LIFE EXTENSION
PRODUCT AS A SERVICE
RECOVERY & RECYCLING
Machinery & Equipment Marine Energy Transportation
#kasvuakiertotaloudesta @SitraFund @jyri_Arponen @TechFinland @Laura_Juvonen @AccentureFI @Pekka_Vanne
![Page 15: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/15.jpg)
15
HOW CAN CIRCULAR ADVANTAGE BE ACHIEVED
NEW CAPABILITIES ARE NEEDED TO
BECOME A CIRCULAR LEADER
#kasvuakiertotaloudesta @SitraFund @jyri_Arponen @TechFinland @Laura_Juvonen @AccentureFI @Pekka_Vanne
Deploy technologies and data for delivering outcomes
Capabilities
Design solutions to deliver customer outcomes
Transform mindset and steering
Orchestrate ecosystem of partners
Design products for circularity
Recover products at end of life
9
7
8
2
1
3
4
5
6
Source recycled or recyclable material
Manage return flows in production
Sell outcomes and life-cycle service
Source: Accenture
![Page 16: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/16.jpg)
16
HOW CAN CIRCULAR ADVANTAGE BE ACHIEVED
TECHNOLOGIES ENABLE CIRCULAR MODELS
AND ARE DISRUPTING INDUSTRIES
Legend: Type of technology BiologicalPhysicalDigital
Maturing Scale-upImprovingEmerging
#kasvuakiertotaloudesta @SitraFund @jyri_Arponen @TechFinland @Laura_Juvonen @AccentureFI @Pekka_Vanne
Bio-Energy
Nano-technology
Digital Twin
Artificial intelligence
Energy harvesting
Blockchain
Robotics
Conversational Systems
Bio-based material
New materials
Machine Learning
Big Data
Augmented Reality/ Virtual Reality
Machine Vision
Internet of Things & Industrial Internet
Radio-frequency identification (RFID)
3D Printing
UV/ IR/ NIR/ NMR Spectroscopy
Te
ch
no
log
ies
Constantly advancing digital infrastructure (e.g. Edge / Fog Computing, Cloud, Scalable API…)
![Page 17: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/17.jpg)
17
IMPLEMENTATION
PLAN YOUR JOURNEYC
us
tom
er
va
lue
d
eli
ve
ry
Or
ga
niz
ati
on
&
co
lla
bo
ra
tio
nC
ha
ng
e
cu
rv
e
I. Explore & Shape II. Attract & Win III. Scale fast & keep growingDevelop concepts for target business models,
look for partners, design and test prototype(s) Develop processes and partnerships and
pilot new solution to convey benefits Adopt multiple circular business models across
own operations and value chain
• Detail concept in customer-centric design process
• Prototype and test with customers
• Ensure dedicated resources • Engage broader organization• Define circular targets to incentivize and
drive change in organization• Formalize partnerships
• Assess and strengthen internal capabilities
• Identify cooperation partners complementing own capabilities
Time
• Implement pilot concepts and enable pilot customers with new solutions
• Improve processes
• Raise awareness and promote new solutions
• Ensure strong buy-in and capabilities across organization
• Scale up delivery capability
• Apply circular concepts across offerings within products and service portfolio, incorporating multiple business models
• Use circularity as a differentiator to remain competitive and profitable
#kasvuakiertotaloudesta @SitraFund @jyri_Arponen @TechFinland @Laura_Juvonen @AccentureFI @Pekka_Vanne
Source: Accenture
![Page 18: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/18.jpg)
18
• Difficulty of customer-centric innovation and cross-functional collaboration
• Difficulty of changing old mindsets of employees
• Pressure of day-to-day priorities
• Lack of skills in new technologies
• Lack of skills in solution selling
• Circular business models have different funding requirements (e.g. Product as a service requires higher working capital)
• Difficulty of finding financing partners
• Insufficient understanding of risks and mitigation strategies
• Complex supply chains make it difficult to control products after sale, tracking materials and components
• Difficulty of finding suitable partners need to be identified to fill gaps
Type of Barrier
Inte
rn
al
Ex
ter
na
l
Challenges
Organizational & Cultural
Financial
Ecosystem
IMPLEMENTATION
PREPARE FOR BARRIERS
#kasvuakiertotaloudesta @SitraFund @jyri_Arponen @TechFinland @Laura_Juvonen @AccentureFI @Pekka_Vanne
Source: Accenture
![Page 19: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/19.jpg)
19
KICK-OFF
AGENDA
09:00 – 09:30 Welcome and backgroundJyri Arponen, SitraLaura Juvonen, Technology IndustriesPekka Vanne, Accenture
09:30 – 09:45 Finnish Companies in Global Circular EconomyMari Pantsar, Sitra
09:45 – 10:00 Enabling the transitionPasi Viitanen, Business Finland
10:00 – 11:00 Leading company examplesCargotec, Soili MäkinenNokia, Pia TanskanenTamturbo, Olli KuismanenMichelin case, Cédric Vatier (Accenture)
11:00 – 11:30 Next steps & questionsJyri Arponen, Sitra
#kasvuakiertotaloudesta
![Page 20: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/20.jpg)
SUOMALAISET YRITYKSET OSANA GLOBAALIA KIERTOTALOUTTA
24.04.2018
Johtaja Mari Pantsar, Sitra
![Page 21: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/21.jpg)
Globaali kestävyyskriisi
- Jos globaalia kestävyyskriisiä, jonka keskiössä on ilmastokriisi ja
luonnonvarojen ylikäyttö, ei saada ratkaistua, putoaa pohja pois
kaikelta muulta: taloudelta, hyvinvoinnilta ja turvallisuudelta.
- Globaali kestävyyskriisi on luonut maailman nopeimmin kasvavan
markkinan puhtaille ratkaisuille. Pariisin sopimuksen tavoitteiden
saavuttamiseksi tarvitaan 16,500 mrd dollarin investoinnit 2030
mennessä (We mean business coalition, 2016).
- Suomella voisi olla ennennäkemätön rooli globaalin kestävyyskriisin
ratkaisemisessa!
#kasvuakiertotaloudesta @SitraFund @MariPantsar
![Page 22: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/22.jpg)
Maailma on täynnä hukkaa, vaikka ylitämme jo
maapallon kantokyvyn
Miksi heitämme pois noin 80 % kuluttajatuotteista ja niiden materiaaleista ja käytämme niitä tehottomasti?
Toimistojenkäyttöaste on noin
40 %
Keskimäärin materiaaleja käytetään Euroopassa
vain kerran
Autojenkeskimääräinenkäyttöaste onnoin
4%
10-15 %rakennusmateriaaleista menee jätteeksi rakennusaikana
31 % ruuasta menee hukkaan
arvoketjussaan. Suomessa määrä on noin
300-400 miljoonaa kg/v
Raaka-aineiden tarve kasvaa 20 vuoden aikana
Energia
+ 32 %
Teräs
+ 57 %
Vesi
+ 137 %
Viljelysmaa, yli
+ 200 %Lähteet: EEA, GSA, UN FAO, EU, McKinsey, Luke#kasvuakiertotaloudesta @SitraFund @MariPantsar
![Page 23: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/23.jpg)
Circular EconomySystem-, digital- and service-based
Renewable energy & materials(resource efficiency)
Market based, direction through structures and incentives
Biological &technical cycles
Decoupling: Products, materials and their value remain in circulation
Access over ownership
Product design: life cycle, adaptability & high quality
Cross-sectoral and across value chains
Sources: Ellen MacArthur Foundation, Sitra#kasvuakiertotaloudesta @SitraFund @MariPantsar
![Page 24: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/24.jpg)
FACTOR10
Kiertotalous on $4.5 biljoonaa liiketoimintamahdollisuus
30 johtavaa yritystä, joiden liikevaihto on $1.3 triljoonaa yhdistivät voimansa
kiertotalouden implementoimiseksi Davosissa 2018.
Tavoite: jätteetön toiminta ja kiertotalouden liiketoimintamallien
valtavirtaistaminen.
Fokusalueet:
Kehittää transformatiivisia arvoketjut ylittäviä kiertotalousratkaisuja
Kasvattaa yritysten tietoisuutta kiertotaloudessa läpi koko arvoketjun
Vavhistaa yritysten “ääntä” globaalisti.#kasvuakiertotaloudesta @SitraFund @MariPantsar
![Page 25: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/25.jpg)
Renewable, recyclable and biodegradable materials, as well as the principles of eco-design, are preferred for products and their design. Fossil fuels are replaced by renewable energy.
Renewability
Product-life extension
Products are used according to their original purpose for as long as possible or repaired and refurbished for multiple re-uses, thus reducing the need for purchasing and manufacturing new products.
Sharing platforms
Digital-based platforms are used to promote the increased use of goods and resources and the extension of their life cycle, such as by renting, selling, sharing and re-use.
The customer pays for certain functions or performance and avoids the risks of ownership. The total costs of ownership remain with the service provider, with revenue being earned by means of, for example, a leasing or rental agreement.
Product as a service
Resource efficiency and recycling
Technological development enhances resource efficiency in value chains, processes and products, and allowsfor more effective recycling. Side-streams are valuable raw materials for recycled products and materials.
Five business models for the circular economy
![Page 26: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/26.jpg)
Example companies on the list
3 Step IT Ekox Emmy RealGreen Valtra
EkoRent Enevo L&T Leasegreen Lem-Kem Lindström
MaaS Global
Martela
RePack Solnet Valtavalo
Lunchie Maapörssi ResQ Shareit Blox Car Swap.com
Sharetribe
Vähänkäytetty.fi
ArcticBiomaterials
BioGTS Gasum Jarmat Kotkamills Metener
Neste Paptic Soilfood St1
CrisolteQ Destaclean Durat Finlayson Fortum Globe Hope Grano Kekkilä
Kierrätyskeskus Lovia Novarbo Pure Waste Raisioagro RecAlkaline Remake
Tarpaper Recycling TouchPoint
Palpa Versofood
Examples available: https://www.sitra.fi/en/projects/interesting-companies-circular-economy-finland/
![Page 28: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/28.jpg)
28
KICK-OFF
AGENDA
09:00 – 09:30 Welcome and backgroundJyri Arponen, SitraLaura Juvonen, Technology IndustriesPekka Vanne, Accenture
09:30 – 09:45 Finnish Companies in Global Circular EconomyMari Pantsar, Sitra
09:45 – 10:00 Enabling the transitionPasi Viitanen, Business Finland
10:00 – 11:00 Leading company examplesCargotec, Soili MäkinenNokia, Pia TanskanenTamturbo, Olli KuismanenMichelin case, Cédric Vatier (Accenture)
11:00 – 11:30 Next steps & questionsJyri Arponen, Sitra
#kasvuakiertotaloudesta
![Page 29: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/29.jpg)
Enabling the transitionPasi Viitanen, Business Finland
![Page 30: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/30.jpg)
BUSINESS FINLANDFUNDING2018
PASI VIITANEN
24.4.2018#1916550
#kasvuakiertotaloudesta @BusinessFinland
![Page 31: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/31.jpg)
STARTUP
Under 5 years old companies aiming at international markets
SME & MIDCAP
Small and medium-sized enterprises and Midcap
companies that have passion and capabilities to develop and boost exports.
LARGE
Large companies seeking to renew
themselves alongside SMEs and research
organisations
RESEARCHAND PUBLIC
ORGANISATIONScooperating with
companies
FOR WHOM?
#kasvuakiertotaloudesta @BusinessFinland
![Page 32: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/32.jpg)
AMBITIOUS COMPANIES
SEEKING FOR I NTERNATI ONAL
GROWTH
WHAT ARE LOOKINGFOR?
PASSION FOR GROWTH
A GREAT TEAM
SUFFICIE NT RESOURCES
COMPETITIVEADVANTAGE
#kasvuakiertotaloudesta @BusinessFinland
![Page 33: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/33.jpg)
SERVICES FORDIFFERENT PHASES
SCALE YOUR BUSINESS
GO TO MARKET
INNOVATE
DISCOVER OPPORTUNITIES
#kasvuakiertotaloudesta @BusinessFinland
![Page 34: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/34.jpg)
SERVICES FORDIFFERENT PHASESPartnerships & networks
• contacts and experts around the world
• networking events, workshops, business delegations
Funding
• research and product development to enhance your competitive advantages, services and business models
• information about target markets, feedback from potential clients
Knowledge and know-how
• advice and coaching to speed up international growth
• sales leads and market opportunities
#kasvuakiertotaloudesta @BusinessFinland
![Page 35: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/35.jpg)
6
FUNDING SERVICES FOR YOUNG GROWTH COMPANIES
LEARN,INVESTIGATE, TEST
(under 5 years old startups)
RESEARCH,DEVELOPMENT
SCALE UP
TEMPO
Enter the export markets
Explore demand
R&D
Develop a service, product, process or a
business model
YOUNG INNOVATIVECOMPANY FUNDING
Develop your business
comprehensively and grow rapidly in a
global scale
▪ Grant 75 %▪ max. 50 000 €
▪ Loan 50 - 70 %▪ (Grant max 50 %)
▪ Grant max. 500 000 €▪ Loan max. 750 000 €▪ 75 %▪ In 3 - 4 phases
GO /NO GO
GO /NO GO
#kasvuakiertotaloudesta @BusinessFinland
![Page 36: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/36.jpg)
EXPLORE, TEST, GO GLOBAL RESEARCH, DEVELOP, RENEW, GROW
FUNDING SERVICES FOR SMEs
KIITO
Renew and prepare to grow into a new
international market
Develop a product,service, process ora business model
Test the functionality
R&D INTO
Increase your innovation knowledge
to support your growth targets
INNOVATION VOUCHER
Buy innovationexpertise
EXPLORER
Purchase knowledge about
a new export market
TRADE FAIR
A group of SMEs participating
together in an international
trade fair
• Grant 100 %• 5000 € + VAT
• Grant 50 %• max 10 000 €
• Grant 50 %• max 30 000 €
• Grant 50 %• max 50 000 €
• Loan 50% / 70 % • Grant 50 %• Grant max 50 % • Grant max 50 %
The amount of funding depends onthe company’s needs and resources
7#kasvuakiertotaloudesta @BusinessFinland
![Page 37: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/37.jpg)
SAMPO - Made in Finland
Data based business inManufacturin Industry
Under construction
![Page 38: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/38.jpg)
Circular Economy
Under construction
![Page 39: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/39.jpg)
39
KICK-OFF
AGENDA
09:00 – 09:30 Welcome and backgroundJyri Arponen, SitraLaura Juvonen, Technology IndustriesPekka Vanne, Accenture
09:30 – 09:45 Finnish Companies in Global Circular EconomyMari Pantsar, Sitra
09:45 – 10:00 Enabling the transitionPasi Viitanen, Business Finland
10:00 – 11:00 Leading company examplesCargotec, Soili MäkinenNokia, Pia TanskanenTamturbo, Olli KuismanenMichelin case, Cédric Vatier (Accenture)
11:00 – 11:30 Next steps & questionsJyri Arponen, Sitra
#kasvuakiertotaloudesta
![Page 40: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/40.jpg)
CargotecSoili Mäkinen
![Page 41: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/41.jpg)
Cargotec digitalizingmaritime ecosystems
Soili Mäkinen, CIO, Cargotec
![Page 42: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/42.jpg)
Kalmar history started over 100 years ago.
Over the past 70 years Hiab has delivered more than0.5 million loader cranes to its customers.
Equipment designed for arcticconditions can operate in -50° Celsius
Cargotec has operations in more than 100 countries
Every year, over 700
million container moves are
being made globally in ports.
Every fourth of them is handled
by a Kalmar solution.
Every other ship in the world carriesMacGregor equipment
27 April 2018 2
14
Cargotec, a leader in intelligent cargo handling
![Page 43: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/43.jpg)
/
....
CRRGOTEC
![Page 44: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/44.jpg)
Inefficiency in the cargo handling chain: separate blocks between actors without connectivity
27 April 2018 4
Source: McKinsey
€17 BILLION inefficiency
19milj. CO2eqv tonnes on movingonly empty containers
Planning & Execution: plan and
execute all moves across terminal/
Increases throughput and lowers cost
Automate & improve
truck turn times
Track vessel operational
performance and
environmental compliance
Optimise vessel load and
discharge across cranes
Optimise vessel
stowage planning
Analytics for better operational
decision making
Optimise container yard moves,
save cost and reduce moves
Capture all billable events
for accurate and timely billing
Optimise vehicle
routing and costs
Optimise rail load and
discharge processes
![Page 45: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/45.jpg)
Cargotec provides common digitalised platform enabling the data flow in real-time , increasing efficiency
4/27/2018Soili Mäkinen, Cargotec 5
Stowage
Planning
BCOs/
Shippers
Truck & Rail
Bookings
Ship Schedules
Geo-
Tracking
Carrier–Terminal
Collaboration
Berthing
Ocean Carriers
ETA
3rd PARTY
APPLICATIONS
Port CommunityVSA Partners
Port Call
Optimisation
BI &
Analytics
Local
Agents
Terminals
![Page 46: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/46.jpg)
Identify new opportunities to increase terminal efficiency by using
terminal resources (cranes, gangs, etc.) more effectively
Reduce excess bunker fuel consumption caused by speeding to
terminals only to wait outside the terminal, or by unnecessary
delays departing the terminal
Increase opportunities for slow steaming by informing pilots of
early completion as soon as terminal operations are complete
Improve vessel utilisation via better stowage plans and increased
ability to accommodate last-minute loading opportunities
Optimise stowage plans for the current available cranes & labour,
eliminating waste of terminal capacity and shortening port stays
Improve safety and eliminate stowage errors by ensuring all
parties are working from the same accurate, current ship files
Improve compliance through a complete recorded history of each
vessel call, changes from plan to actual, and full post-call analysis
4/27/2018Soili Mäkinen, Cargotec 6
Digitalised systems decreasing waste in maritime transportation
![Page 47: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/47.jpg)
4/27/2018Soili Mäkinen, Cargotec 7
Circularity thinking as part of new business development
Recovery & re-cycling
Product as a Service
Product-life extension
Sharing platform
Circular supply chain
Sourcing
ManufacturingLogistics
Marketing &
Sales
Product use
End-of-life
disposal
Reverse
logistics
Source: Accenture
![Page 48: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/48.jpg)
![Page 49: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/49.jpg)
Nokia Pia Tanskanen
![Page 50: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/50.jpg)
© 2017 Nokia1
Connecting the world
in a responsible way. TogetherPia Tanskanen
Nokia Head of Environment
![Page 51: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/51.jpg)
AcquiredWithings
Created
Nokia Siemens Networks
SoldDevices
&Services
2007
Acquired Motorola Solutions wireless networks
Created Nokia
Technologies
Sold
HERE
2011
Created Nokia Shanghai Bell
Acquired
Deepfield
Gainspeed
Comptel
Acquired
Alcatel-Lucent
Pulp,
Paper,
Rubber, Cable,
Aluminum,
Mobile phones
More than 150 years of successful reinvention
#kasvuakiertotaloudesta @Nokia @piatanska
![Page 52: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/52.jpg)
#Stop The
Waste
Avoid waste generation
Increase reuse
Improve recycling
Minimize landfill
Circular Goal
© 2017 Nokia#kasvuakiertotaloudesta @Nokia @piatanska
![Page 53: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/53.jpg)
Connectivity •Sharing economy
•Product as a service
Products•Design for Environment
•Life extension; upgrade
•Asset recovery & repair
•WEEE, batteries
Operations•Office waste
•Supplier waste
•Packaging waste
Levels of impact
© 2017 Nokia#kasvuakiertotaloudesta @Nokia @piatanska
![Page 54: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/54.jpg)
© 2017 N okia5#kasvuakiertotaloudesta @Nokia @piatanska
![Page 55: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/55.jpg)
Takeback data (2016)
2450 tons oldequipment
to recycling
© 2017 Nokia
85800 units refurbished
https://networks.nokia.com/services/care/asset-recovery
www.nokia.com/people&planet
#kasvuakiertotaloudesta @Nokia @piatanska
![Page 56: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/56.jpg)
Thank You !
© 2017 Nokia
@nokia
@piatanska
![Page 57: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/57.jpg)
Tamturbo Olli Kuismanen
![Page 58: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/58.jpg)
CIRCULAR ECONOMY IN
COMPRESSED AIR MARKET
12-15 %of all industrial
electricity
Industrial Compressed Air electricity consumption:
5 %of worlds total
electricity
Olli Kuismanen
VP, Partnerships
Tamturbo Oy
![Page 59: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/59.jpg)
COMPANY PURPOSE
Tamturbo develops and sells oil-free
turbo compressors and OEM turbo units.
#kasvuakiertotaloudesta @TamturboLtd
![Page 60: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/60.jpg)
NEW WAY TO SOLVE AN OLD NEED
EFFICIENCY LOSS
HIGH MAINTENANCE
REQUIRES OIL
AIR PURITY IS IMPERATIVE FOR INDUSTRIESCUSTOMER PAIN: ”OIL-FREE” DRY
SCREW COMPRESSOR
SOLUTION: TAMTURBO 100 %
OIL-FREE COMPRESSOR
100% OIL-FREE
TOUCH-FREE™
CARE-FREE
#kasvuakiertotaloudesta @TamturboLtd
![Page 61: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/61.jpg)
TAMTURBO VALUE PROPOSITION
20 - 30 % life cycle savings
30 - 40 k € / year
600 - 800 k € in life cycle
+ Environmental benefits
100 %
oil-free
Min. 10 % lower
electricity
consumption
Smaller size -
no barrier to
change
Less waste
treatment
90 % less
maintenance
Over 90 %
energy
recovery
#kasvuakiertotaloudesta @TamturboLtd
![Page 62: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/62.jpg)
PURCHASE ALTERNATIVES
Investment + maintenancetraditional compressor business
Investment + extended warrantyUp to 10 years. All wearing parts, spare parts, and labor included
Touch-Free™ AirCompressor + all related expenses included
Pricing: €/m3 or €/month
→ production changes easy, adaptive to customer needs, OPEX
Real-time
remote
monitoring
and
optimization.
Predictive
Maintenance.
#kasvuakiertotaloudesta @TamturboLtd
![Page 63: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/63.jpg)
RAHOITUSVAIHTOEHTOJA
#kasvuakiertotaloudesta @TamturboLtd
![Page 64: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/64.jpg)
10% better energy efficiency, leading to
> 2,6 GWh saving over 15 years per unit
Highest level of energy recovery,
additionally 93% savings
Virtually maintenance-free technology,
saving > 300k€ savings over life-cycle,
extended life-cycle
No oil waste, no oily waste, no oil in
condensate water
Touch-Free™ Air grows with your business– no need to discard and buy new.
Optimized capacity use - always
CONCLUSIONS
#kasvuakiertotaloudesta @TamturboLtd
![Page 65: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/65.jpg)
Michelin CaseCédric Vatier, Accenture
![Page 66: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/66.jpg)
66
MICHELIN CASE – OVERALL CONTEXT
MOVE FROM PRODUCTS TO SERVICES… AND
CIRCULAR ECONOMY
#kasvuakiertotaloudesta @SitraFund @jyri_Arponen @TechFinland @Laura_Juvonen @AccentureFI @Pekka_Vanne
• 2nd largest tire manufacturer in the world
• High-quality products, with price premium
• Well positioned in all mature market
• Strong operational and financial
performance (vs competitors)
• Strong pressure from Emerging Market Players (in
particular, Chinese)
• Limited Revenue Growth
• Progressively limited to the upper segments
But
MOVE FROM PRODUCTS TO SERVICES
Escape to product commoditization, price war and lack of growth
Generate profitable growth
Ensure market differentiation, while leveraging historical growth
Optimize costs
…
CREATION OF MICHELIN SOLUTIONS AND MICHELIN INCUBATOR
Source: Accenture
![Page 67: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/67.jpg)
67
MICHELIN CASE – OVERALL CONTEXT
…LEVERAGING ALL THE DIMENSIONS OF
CIRCULAR ECONOMY…
#kasvuakiertotaloudesta @SitraFund @jyri_Arponen @TechFinland @Laura_Juvonen @AccentureFI @Pekka_Vanne
From inefficiencies in linear value chains… … to business value from circular
5. Offer outcome
oriented solutions
NON-RECYCLEABLE OR
RENEWABLE RESOURCES1. Reform use of resources
UNDERUTILISED
CAPACITIES2. Optimize capacity use
3. Extend lifecyclesPREMATURELY ENDED
LIFECYCLES
WASTED EMBEDDED
VALUE4. Recover value from waste
Source: Accenture
![Page 68: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/68.jpg)
68
MICHELIN CASE
NUMEROUS OPPORTUNITIES OF SERVICES…
When you think about tire… …do you think about all the potential associated services
➢ Pay per mile
➢ Trailer Asset Optimization
➢ Fuel Efficiency
➢ Driver coaching / Driver Assistance
➢ Services associated to tire maintenance
➢ Services for fleet management
➢ Services associated to tire recycling
➢ …
A potential of 3bn€ in 10 Years – with “win-
win” Business Cases
![Page 69: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/69.jpg)
69
MICHELIN CASE
…WITH AN APPROACH LEVERAGING THE
OVERALL ECOSYSTEM…
“Pay as you drive” services (insurance,
tires, car…)
• Strategic Partners :
• Tire manufacturer
• Insurance company
• Telecom provider
• Large data analysis specialist
• Business Partners
• OEM
• Potential Partners
• Infrastructure companies
• Bank (Leasing solutions)
• Driving academies
Exam
ple
Strategic Partners• Develop solutions in common
with industry leaders
• Ensure credibility solution
through a network of
recognized partners
Business Partners• Benefit from technical /
commercial expertise or
means of specialized actors
• Extend solution benefits with
non-core services
Potential Partners• Prospect new partners for
further solution extension
• Find anchorage points in new
markets
Source: Accenture
![Page 70: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/70.jpg)
70
MICHELIN CASE
…AND A “STEP-BY-STEP” APPROACH
Firm up existing Tire-
as-a-Service business1
Federate an
ecosystem of
business partners3
Strategic
Usage DataEco
Driving
Fuel-
Efficiency
Vehicle
Fleet
Uptime
Bring new services to
the market2
Goal:
from
€300m
to €3b
+ 10 yrs
Source: Accenture
![Page 71: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/71.jpg)
71
MICHELIN MINING TIRE SOLUTION
“TIRE AS A SERVICE” CIRCULAR BUSINESS MODEL
HIGHLIGHTS FROM JULY 19TH, 2013 PRESS RELEASE
• "We have collaborated with one of the world's leading tire manufacturers to launch a ground-breaking strategic business that transforms the company from selling products to selling solutions around mobility," explained Jean Cabanes, managing director for the automotive and industrial equipment industries in France and Benelux, Accenture
• "Accenture used a combination of consulting and technology services to collaborate, launch and monetize Michelin solutions' offerings in a very short time-to-market. Working side by side with Michelin solutions, we are being paid based on the future performance of Michelin solutions – which gives us a vested interest to create a successful project."
• "Based on strong collaboration, Michelin solutions and Accenture are using a value-based deal built on a pay-per-use model," said Philippe Miret, Michelin solutions' CEO. "This model creates a shared interest in long-term results, giving both organizations the opportunity to benefit directly from success."
![Page 72: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/72.jpg)
72
MICHELIN CASE
CHANGING THE GAME REQUIRES NEW
CAPABILITIES
Source: Accenture
![Page 73: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/73.jpg)
73
KICK-OFF
AGENDA
09:00 – 09:30 Welcome and background
Jyri Arponen, Sitra
Laura Juvonen, Technology Industries
Pekka Vanne, Accenture
09:30 – 09:45 Finnish Companies in Global
Circular Economy
Mari Pantsar, Sitra
09:45 – 10:00 Enabling the transition
Pasi Viitanen, Business Finland
10:00 – 11:00 Leading company examples
Cargotec, Soili Mäkinen
Nokia, Pia Tanskanen
Tamturbo, Olli Kuismanen
Michelin case, Cédric Vatier (Accenture)
11:00 – 11:30 Next steps & questions
Jyri Arponen, Sitra
#kasvuakiertotaloudesta
![Page 74: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/74.jpg)
Next steps & questionsJyri Arponen, Laura Juvonen & Pekka Vanne
![Page 75: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/75.jpg)
75
PROGRAMME OVERVIEW
WORKSHOPS WILL GUIDE COMPANIES TO ASSESS
OPPORTUNITIES AND IDENTIFY PILOT PROJECT
Readiness for pilot project
Assess & shortlist your opportunities
Evaluate required technologies & capabilities
Plan for your journey
Understand drivers & opportunity
Kick-off:
”WHY”
Workshop 1:
”WHAT”
Workshop 2:
”HOW”
Workshop 3:
”NEXT STEPS”
CIRCULAR INNOVATIONS
#kasvuakiertotaloudesta @SitraFund @jyri_Arponen @TechFinland @Laura_Juvonen @AccentureFI @Pekka_Vanne
Today (24/4) Week 19 (7-9 May) Week 21 (21-22 May) Week 23 (4-5 June)
Clarified strategy
Source: Accenture
![Page 76: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/76.jpg)
76
Define vision and market position
Screen business opportunities
Size value and prioritize
Assess capability gaps
Design roadmap
Sta
rt f
irst
pil
ot
1 2 3 4 5
Ke
y a
cti
vit
ies
Vision
Ecosystem position
Business models
Value proposition
Product portfolio
Value case
Set target
Capability assessment
Technology assessment
Financing models
Ecosystem partneringapproach
Implementation & piloting approach
WS1 WS2 WS3
WORKSHOP OVERVIEW
WE WILL WALK THROUGH 5 STEPS IN
3 UPCOMING WORKSHOPS BEFORE SUMMER
#kasvuakiertotaloudesta @SitraFund @jyri_Arponen @TechFinland @Laura_Juvonen @AccentureFI @Pekka_Vanne
Source: Accenture
![Page 77: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/77.jpg)
77
WORKSHOP OVERVIEW
ACCENTURE EXPERTS WILL
SUPPORT THE WORKSHOPSWS1 WS2 WS3
Anna B. Töndevold
• Business Models
• Value case definition
Philipp Buddemeier
• Opportunity Identification
• Best practice examples
Peter Thompson
• Digital Manufacturing
Ville Mickelsson
• Digital/IoT
Kris Hvidsteen
• Transformation journey
Quentin Drewell
• Financing models
#kasvuakiertotaloudesta @SitraFund @jyri_Arponen @TechFinland @Laura_Juvonen @AccentureFI @Pekka_Vanne
![Page 78: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/78.jpg)
78
WORKSHOP OVERVIEW
WORKSHOP PARTICIPANTS AND GROUPS
Machinery & Equipment #1 Machinery & Equipment #2 Energy Transportation & Marine
Enabling companies
#kasvuakiertotaloudesta @SitraFund @jyri_Arponen @TechFinland @Laura_Juvonen @AccentureFI @Pekka_Vanne
![Page 79: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/79.jpg)
79
WORKSHOP PREPARATIONS
ACTIVE ENGAGEMENT BEFORE AND DURING
WORKSHOPS NEEDED TO EXTRACT VALUE
In preparation for the workshop During/after each workshop
• Engage with the experts to get ideas and answers relevant to you
• Share your ideas and questions for others to benefit as well
• Own your outcome – build your Circular Economy plan based on learnings in workshops
• Prepare for the workshop
• Gather required information
• Document your starting point / current thinking in pre-sent templates
• Think of questions for the experts
Jyri Arponen &
#kasvuakiertotaloudesta @SitraFund @jyri_Arponen @TechFinland @Laura_Juvonen @AccentureFI @Pekka_Vanne
![Page 80: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/80.jpg)
80
WORKSHOP OVERVIEW
WHAT YOU GET AT THE END – BY SUMMER
• An increased understanding of Circular Economy business opportunities for your company• Generated by expert discussions and peer feedback
• A prioritized set of top opportunities to pursue
• A business plan for your chosen opportunity/-ies including• Business canvas• Value quantification• Technology requirements• Capability requirements• Implementation plan for pilot project
• A readiness to start your pilot project and apply for funding
• A head start of 5 months in using the playbook
1
2
3
4
5
Jyri Arponen &
#kasvuakiertotaloudesta @SitraFund @jyri_Arponen @TechFinland @Laura_Juvonen @AccentureFI @Pekka_Vanne
![Page 81: CIRCULAR ECONOMY FOR THE FINNISH ......Product use Circular value chain Optimize capacity use Increased usage rates through collaborative models for usage, access, or ownership SHARING](https://reader030.vdocument.in/reader030/viewer/2022040811/5e53fc14ff997c74d57d892c/html5/thumbnails/81.jpg)
Questions?