cisb594 business intelligence introduction. what will we look at today lecturer learning outcomes...

CISB594 CISB594 Business IntelligenceBusiness Intelligence

IntroductionIntroduction

What will we look at todayWhat will we look at today

• Lecturer• Learning Outcomes• Course Structure• Materials• Reference Texts• Assessments• Expectations• Your first assignment

CISB594 – Business IntelligenceCISB594 – Business Intelligence

Your LecturerYour Lecturer

• NameName :: Rohaini RamliRohaini Ramli• ContactContact :: 603-8921 2020 ext 2343603-8921 2020 ext 2343

[email protected]@uniten.edu.my• OfficeOffice :: BW-4-C16BW-4-C16

CoIT BuildingCoIT Building• Office HourOffice Hour :: 9am to 5pm 9am to 5pm

(Consultation (Consultation by by appointment only)appointment only)


Learning OutcomesLearning OutcomesAt the end of this course, you should be able to:• Explain the concept and the importance of business intelligence in

contributing to the delivery of business value and competitiveness in modern organizations

• Describe and explain the role of data warehouses in decision support, explaining the requirement for handling its development, implementation, administration and security issues

• Explain the importance of business analytic (BA) and Data Visualization in organizations

• Describe data, text and web mining and its objectives and benefits to organizations

• Explain business performance management (BPM) and its objectives and benefits to organizations


Proposed Course StructureProposed Course StructureWEEKWEEK Activity

2-32-3 Introduction to module/lecturer/studentsIntroduction to module/lecturer/studentsIntroduction to Business IntelligenceIntroduction to Business Intelligence•Changing Business Environments and Computerized Decision Support•A Framework for Business Intelligence•The major theories and characteristics of Business Intelligence•Competitive Intelligence and advantages•Example of successful business intelligence implementation

4-64-6 Data Warehousing ConceptData Warehousing Concept•The Data Warehousing definitions and concepts•Data Warehousing Process Overview•Data Warehousing Architecture•Data Integration and the Extraction, Transformation and Load Processes (ETL)Data Warehousing Development Data Warehousing Development •Data warehousing development approaches and issues•Real Time Data Ware Housing•Data Warehouse Administration Issues•Data Warehouse Security Issues



7-87-8 Business AnalyticsBusiness Analytics•Business Analytics Overview•OLAP•Real Time Business Intelligence•MultidimensionalityData VisualizationData Visualization•Introduction to Data Visualization•Geographic Information Systems•Business Analytics and the Web•Usage, Benefits and Success of Business Analytics

9-109-10 Data, Text and Web MiningData, Text and Web Mining•Data Mining Concepts and Applications•Data Mining Techniques and Tools•Data Mining Project Processes•Text Mining•Web Mining



11-1311-13 Business Performance ManagementBusiness Performance Management•BPM Overview•BPM Planning•BPM Strategy•BPM Monitoring•BPM Methodologies•Performance Management•Architecture and Applications•Performance Dashboards•Business Activity Monitoring

13-1413-14 Revision and PresentationRevision and Presentation


AssessmentsAssessments

• Assignment I & Assignment II : Group Assignment• Mid Term (20%) – after week 7• Final Exam (50%)


(30%)

Reference TextReference Text


MaterialsMaterials

• All materials and assignment questions are available at metalab.uniten.edu.my/~rohaini/CISB594 Business Intelligence


Context of this subjectContext of this subject


What is expected of youWhat is expected of you

• Critical reflectionCritical reflection– Tertiary education work demands higher level Tertiary education work demands higher level

thinkingthinking• Literature & other media reviewLiterature & other media review

– Multiple inputs - from many disciplines, with Multiple inputs - from many disciplines, with correct referencing (academic writing)correct referencing (academic writing)

– Avoiding plagiarism, take note of citations & Avoiding plagiarism, take note of citations & referencesreferences

• TeamworkingTeamworking– Excellence comes from interaction & sharingExcellence comes from interaction & sharing

• Problem SolvingProblem Solving– Applying your knowledgeApplying your knowledge

You must be able to demonstrate the following :You must be able to demonstrate the following :


What is expected of youWhat is expected of you

Behavioral CodeBehavioral Code

• Punctuality Punctuality • Electrical devices/Mobile phones – do not disrupt the lessonElectrical devices/Mobile phones – do not disrupt the lesson• Adherence to UNITEN rules & regulations Adherence to UNITEN rules & regulations • Timely submission of assignments / projects / homeworkTimely submission of assignments / projects / homework


What support is available for youWhat support is available for you

• Face-to-face Meeting Face-to-face Meeting (through prior appointment)(through prior appointment)

• Email – to lecturer’s email addressEmail – to lecturer’s email address

• UNITEN metalabUNITEN metalab

• Library ResourcesLibrary Resources

• Internet ResourcesInternet Resources


Assignment OverviewAssignment Overview You are to complete two pieces two pieces of course work which is worth 30 % of the module overall marks. You need to work in a team of three members.

1. To produce an academic paper on Business Intelligence (research writing on Business Intelligence)

2. A discussion and proposal report based on a case study. Will be given out in week 4


Assignment 1Assignment 1• Each group is to conduct a research on “Business Intelligence in Health

Industry”. The outcome of this research should be presented in a form of an academic paper, of not less than 1200 words (not inclusive of the list of references) in length. The scope of the research may cover the emergence of Business Intelligence, its’ importance, challenges and opportunities and planning, from the perspectives of a health industry.

• The paper is to be written complete with evidence of research and referencing. Students are advised to apply the correct use of suitable academic writing format and style throughout the paper.

• It is important that at this level, students do not just regurgitate the points from their reading materials. It is expected that students show overall understanding of what has been written and also to demonstrate a good level of critical thinking.


• Each group is submit their paper in a form of a blog.• Create a blog using blogspot, use the naming convention

CISB594October2012GroupNumber• Record a video of one of the team members presenting the paper.• Upload this video to the blog , and include the paper as part of the

blog entry. Please ensure the format of an academic paper is evident.

• A printed copy of this paper will also need to be submitted.• The due date is Monday week 5, by 5 pm.

Assignment 1Assignment 1

Your task todayYour task today

• Get yourself grouped• Go get materials from journals/conferences

proceedings (library online)• Start writing

Your task today – getting the Your task today – getting the research materialresearch material

Marking Scheme & SubmissionMarking Scheme & Submission

• The following are marks that are to be awarded for assignment 1

• This individual referenced research paper is to be submitted to your lecturer by 5 PM on Monday week 5.5 PM on Monday week 5.


Individual Assignment Marks 40

Research & Referencing – Use of appropriate and credible sources to support viewpoints discussed in the paper

20

Overall understanding of Business Intelligence 10

Documentation format, paper presentation and demonstration of professionalism in the submission

10

Academic Writing – Research and Referencing

KNOWLEDGE

CRITICAL ANALYSIS

COMMUNICATION SKILLS

Characteristics of a Graduate

Plagiarism and Referencing

• What is plagiarism?– the use of the ideas and/or words of others without due

acknowledgement.– copying material from the Internet, library books and the work of

others without the use of quotation marks and/or acknowledgement of the source.

– summarising or paraphrasing another person's work by simply changing a few words without acknowledgement

– an assessment offence, and carries major penalties

Avoiding Plagiarism : Differences between References & Citations

CitationsAccording to Thomas and Watzman (2005), teenagers seem the most vulnerable to potential negative effects as they use the Internet for more hours than do adults.

ReferenceThomas, T.S & Watzman, A (2005) Computers and kids: Pulling the plug can protect the planet, Phi Delta Volume 84 Number 8. Retrieved May 10, 2003 from http://buddy.lib.unimelb.edu.au/cgi-bin

Avoiding Plagiarism – some samples of citations

Technology, though useful is never problem free. According to Teicher(1999), “no technology is fail-safe”. In addition, Emmans (2000) haspointed out that students must be made aware of the cyberresponsibilities as the solutions designed to address the problems canonly do so much as “no software and no policy can be foolproof”.

Reference List at the end of the document• Emmans, C. (2000). Internet Ethics. Technos: Quarterly for Education and Technology.

Volume 9, Number 1. Retrieved May 10, 2003 from http://buddy.lib.unimelb.edu.au/cgi-bin/buddy/erc

• Teicher, J (1999) An Action Plan For Smart Internet Use. Educational Leadership. Volume 56 Number 5. Retrieved May 7, 2003 from http://buddy.lib.unimelb.edu.au/cgi-bin/buddy/erc

This is your statement

The green texts are your citations – to support your statement

• Paraphrasing – Change text into your own words– Must also include citation e.g. …as stated by Kotler, 2000

According to Hoyer and MacInnis (2001), satisfied customers form the foundation of any successful business. They said that customer satisfaction is critical and it leads to repeat purchase, brand loyalty, and positive word of mouth.

Reference List at the end of the documentHoyer, W. D. & MacInnis, D. J., 2001, Consumer Behaviour. 2nd ed., Boston, Houghton Mifflin Company.

Avoiding Plagiarism - paraphrasing

Avoiding Plagiarism – copying word for word

• Copying word for word from a source– Only copy a small amount

“Today’s companies are finding it increasingly unrewarding to practice mass marketing or product-variety marketing. Mass markets are becoming ‘demassified’. They are dissolving into hundreds of micromarkets characterised by different buyers pursuing different products in different distribution channels and attending to different communication channels ”

(Kotler, 2000)

Reference List at the end of the documentKotler, P., 2000, Marketing Management. 10th ed., New Jersey, Prentice-Hall.

The majority of literatures viewed for this research agree that the Internet in particular is reputed to be one of the reasons for social and ethical problems among school’s students. (Affonso, 1999; Davies, 2001; Piercey, 2000).

On the other hand, Rahman (2002), brings up a valid point by stating that the blame for teenagers social and ethical misconducts should not be put on the technology alone, other factors like the family background and the children's upbringing should also be considered.

Avoiding Plagiarism & Demonstrating Critical Thinking

Avoiding Plagiarism & Demonstrating Critical Thinking

Reference List at the end of the document

Affonso, B (1999). Is the Internet Affecting the Social Skills of Our Children?Retrieved May 7, 2003 from http://www.sierrasource.com/cep612/internet.html

Davis, R. (1999). Is internet addiction real? Victoria Point Multimedia. Retrieved May 7, 2003 from http://www.victoriapoint.com/

Piercey, D. (2000) Students' psychological well-being and the Internet .WWWise Retrieved May 7, 2003 http://dtp.epsb.net/projects/wwwise2.htm

Rahman, A. S. (2002) Blaming the Internet Unjustly.Computimes Malaysia, Jan28, 2002. Retrieved May 7, 2003 from http://buddy.lib.unimelb.edu.au/cgi-bin/buddy/erc

Wednesday

1. No face to face session a.k.a no class2. But you are to work on the following and submit your

work (printed) by Friday 12 noon this week:

Explain competitive advantage, provide an example on how competitive advantage can be achieved in health industry.

Questions?

cisb594 business intelligence introduction. what will we look at today lecturer learning outcomes...

Documents

success of business

delivery of business

organizationsdescribe

role of data warehouses

web miningdata mining

modern organizations

assignment questions

media reviewmultiple