cisco

Media Satellite andMedia, Satellite and Broadcast

Solution OfferingSolution Offering

William WonggConsulting Systems Engineer – Broadcast Solution

APAC Cable and Video Solution Group, Cisco

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

p

AgendagMedia, Satellite and Broadcast Products and Solutions

targeted for Broadcast Service Provider

What products and solutions are available?Production

g

-Production -Contribution -DistributionDistribution

Q&A


ProductionDeploy Collaborative Media Production Solutions

This all IP-based workflow allows content creators and network service id t ff i tproviders to offer new experiences to consumers.

Cisco media production solutions provide the foundation for an end to end Cisco media production solutions provide the foundation for an end-to-end digital workflow that dynamically moves media through each stage in the media production process.

With Cisco media production solutions and the Cisco Media, Satellite, and Broadcast solution, you can:

Gain faster access to creative assets

Easily extend content to any business unit, partner, or customer device, anywhere in the world

Reduce costs by consolidating and virtualizing media applications and infrastructures

Accelerate the delivery of new content by breaking down application silos and linking production processes directly with distribution platforms and partners

Increase revenues by repurposing content for multiple platforms and advertising models


Production - Media Workflow Platform BlueprintMWP C & A iIP / Service

RoutingMWP Core & Aggregation MWP Access and SAN

FC

Web & Streaming Apps

Archive Storage

Enterprise Apps

FC

IngestServers

Encoder Transcoder DWDM

Editing/News Room

Playout Servers

TransportInternet Streamer

VirtualSwitchingSystemEthernet Networking

CoreSwitch

Storage

Fiber channel over IPIP-NGN Cisco MDS 9000Cisco Nexus Switch

Storage NetworkingUnified Fabric Networking

/Nexus 50007000

Storage

Metadata Repository

MediaAssetManagement

AAA & PolicyApps

Internet Streamer

MWP Services ChassisCisco WAAS


SplicerDetectorStreamersContentManager

ContentAcquirer

ServiceRouterEthernet Networking

FirewallXML Gateway

ServiceControl

AVS SSL WAASACE Cisco

3rd PartyVirtualSwitchingSystem

Media Workflow Platform Summary Cisco Innovations

Virtual Switching System (VSS) – Scalable & Reliable AggregationHighly reliable redundant Platforms to accommodate stringent requirementsHighly reliable redundant Platforms to accommodate stringent requirements for Video environment (Editing, Playout)

Nexus 7000 – Unified FabricC /High Capacity Aggregation to support very large News room/broadcast

centers and delivers a unified IP fabric to collapse to OPEX and improve uptime

MDS 9000 / Nexus 5000 SAN switchingMDS 9000 / Nexus 5000– SAN switchingHighly scalable platform to accommodate the increasing demands for video storage and archiving.

Wide Area Application Services (WAAS)Supports the increasing demands on WAN to transport video files across remote stations and facilities.

Cisco advantagesComplete IP end-to-end solution


Links into future media distribution platforms

ContributionFast, Reliable Media Contribution Solutions Cisco media contribution solutions deliver the performance and availabilityCisco media contribution solutions deliver the performance and availability

that real-time broadcast environments demand. These solutions also providethe flexibility, granular control, and substantial cost savings of IP networks,and help you:

Get content on air and online more quickly

Reliably deliver content to studios and distribution partners for a fraction of the cost of satellite contribution systems

Deliver content anywhere with a single network that supports all services, video formats, andDeliver content anywhere with a single network that supports all services, video formats, and quality levels

Reduce production costs by decoupling the point of video ingest from physical editing and production facilities


DistributionMedia Distribution Solutions, End-to-End - for

Multiple Screens Cisco and its partners provide comprehensive media distribution solutions to

help meet all of these requirements while lowering costs. These mediadistribution solutions allow providers to:p

Rapidly scale new content and services to national and global audiences

Drive down costs, by distributing content once for all affiliates and formats

Provide a quality customer experience, by retaining control over signal reception and manipulation

Generate revenue, by extending content and brand identity across multiple platforms andconsumer devices


Product Solutions Servicing Video Contribution and Distribution ApplicationsContribution and Distribution Applications

Video Management1. Signal Acquisition Video Management

ProcessingAcquisitionReceivers / IRDs

2. ProcessingMultiplex/scramble/Encryption

3. EncodingSD/HD/MPEG-2/4

4. Modulation / Network AdaptersS t llit IPSatellite or IP

5. Video ManagementNMS, VSM, SI, CA

Modulation & Encoding


Network AdaptorsEncoding

Video Service Delivery PlatformD9854

Acquisition

D9854

DVB-S/S2 Input4 RF input switched

DVB S QPSK 1 45 MS/

Video OutputSD/HD-SDI option (M1/M2 ports)DVB-S QPSK 1-45 MS/s

DVB-S2 QPSK,8PSK 10-30MS/s

1-10MS/s check with factory

ASI input EN50083 9 188/204 bytes

SD/HD SDI option (M1/M2 ports)

2xComposite (mirrored)

Component HD

Audio Output ASI input EN50083-9 188/204 bytes

ASI output 188 bytes

MPEGoIP output UDP, RTP

p2xBalanced analog stereo pairs

2xAES-3id digital output option

Switchable SDI/ASI ports option Video Decoding

MPEG-2 4:2:0, MPEG-4 AVC 4:2:0

• DVB-VBI and DVB-Subtitles (SD/HD resolution)

A di D di

p p

PowerVu Cue-Tone/Trigger supportPowerVu MPEG-2 encoders only

SCTE-35 DPI with PowerVu Ad-insertion tiers


Audio DecodingMPEG or Dolby Digital (AC-3)

Dolby Digital pass through

SC 35 t o e u d se t o t e s

Programmable Alarm Contact Closure

Video Service Delivery PlatformD9887B

Acquisition

D9887B

Modular Chassis6 TS input/output slots

Video DecodingMPEG-2 4:2:0, MPEG-4 AVC 4:2:0

MPEG-2 4:2:2 only option

A di D di2 Video output slots

DVB-S/S2 Input optionDVB-S/S2 QPSK,8PSK 1-30MS/s

N LNB P

Audio DecodingMPEG, Dolby Digital (AC-3), AAC

Dolby Digital pass through

Vid O t tNo LNB Power

ASI input/output option

MPEGoIP input/output option

Video OutputSD/HD-SDI with Component option

2xComposite & Component option

Audio Output option2x GbE port Redundant

ProMPEG FEC COP #3

DVB-T COFDM input option

Audio Output option2xBalanced analog stereo pairs

2xAES-3id digital output

Audio can be embedded in SDI


Audio can be embedded in SDI

BISS-1/E Option

DVB-CI Option (Future)

D9036 PlatformD9036 Platform

Encoding

Single rack unit

Baseband encoding 8xSD or 4xHD• Scalable high density encoding platform

• Easily integrated with DCM and Re-encoding of pre-compressed content

(FUTURE)

As many as 16xSD or 5xHD

management systems

• Green - Low power consumption

Fl ibl d bl hi MPEG-2 and AVC, HD, SD and other resolutions on the same hardware

IP with FEC and ASI input/output

• Flexible, extendable architecture

• Multi-resolution, multi-format video with premium qualityp p

Up to 32 stereo encodes per module

Redundant power supplies

with premium quality

• Easily upgraded through licenses

Fi ld i bl d l


Field-replaceable modules, power supplies and air filters

• Field serviceable modules

D9036: Flexible Encoding SolutionD9036: Flexible Encoding SolutionEncoding

Multiple audio encode formats, audio decoding

Management and statmux Ethernet

Common Chassis Sync

Mirrored or independent ASI

Dual hot-swappable PSUs

Alarm and DPI GPIO

4x100/1000 BaseT with FEC

Dense video input (4 or 8)

2xHD or 4xSD per module


D9036 Encoding Platform: Video Quality

D9036 Encoder – Future of VQ: Encoding

Bit rateHD AVC

Improved rate controlMore B pictures

• Inherits D9054/D9032 VQ advancements• Benefits from higher processing power in new programmable silicon• VQ enhancements focused on highly complex video (noise special effects high motion content)

D9036 Modular Encoder Platform

D9054 HD AVCImproved MBAFF decisions

High Profile 8x8 and QP scalingHiearchical GOP3/2 PDIImproved rate control intra and inter-frame

video (noise, special effects, high motion content)

Improved cross-fade handling and mode decisions

Improved QP ModulationMore B-FramesDynamic GOPSt t

Improved dynamic GOP, fade detection, QP modulation, rate control and mode decisionsPAFF and Field Picture Only

Improved MCTF filter (noise reduct.)Improved de-ringing filterMotion est adv hierarchical search

D903X SD MPEG 2 D9036 M d l E d

SD MPEG-2

Statmux modes Motion est. adv hierarchical searchSkin tone detectionSpecial effects

D903X SD MPEG-2 D9036 Modular Encoder Platform

StatmuxPreSightPlusAutoconcat Higher processing power

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 132007 2008 2009

Improved MCTF filter (noise reduct.)Better scene change detectionRD Optimization (intra/inter and MV selection)Improved Edge detection

2010 2011

Low Delay Contribution AVC CodecAVC CodecD9094, D9093, D9894

Encoding

SD and HD support– HD AVC 4-27 Mbps (4:2:0)

• Market leading audio/video MPEG-4 AVC codec that performs real-time

– HD AVC 12-38 Mbps (422csc)– SD AVC 1.3-10Mbps (4:2:0)

Encode-Decode Latency as low

transmission of HDTV at low bit rates and low delays over:

• DVB-S/S2 or DVB-ASIEncode Decode Latency as low as 280ms (ASI), 500ms (IP)

4 stereo channels– Layer II or AAC audio channels

• DVB-S/S2 or DVB-ASI

• or broadband IP networks.

• Powerful error correction functionsLayer II or AAC audio channels– DOLBY E & AC-3 pass-through

DVB-S/S2, IF or L-band modulator

Powerful error correction functions ensure high quality of service over IP networks by preventing the distortion of decoded images, even modulator

ASI and IP transport w. FEC

WEB based GUI and SNMP

g ,when network packet losses occur.

• Flexible Codec architecture allows


Low power

Gen-lock in decoder

user selection between encoder and decoder functionality

Video Service Delivery Platform –Di it l C t t M

Processing

DCM 1U (D9901)DCM 2U (D9900)

Digital Content Manager

A. Video Processing B. Video Transcoding C. Video Gateway1) Protocol Conversion

(ASI<>GbE)1) Dense Video Transcoding

(MPEG-2 AVC, SD/HD)1) Uncompressed video over IP

(6 SD/HD/3G per slot)

2) Grooming/Remultiplexing(MPEG-2/AVC, SD/HD)

3) Transrating/Rate Limiting(MPEG-2 SD/HD) – IP Statmux

2) Dense Audio Transcoding(LayerII/AC-3 HE-AAC)

3) Captions & Metadata handling

2) Electrical & Optical SDIInterfacing

3) 1G & 10G IP interface4) JPEG-2000 decode/encode

4) Digital Program/Ad Insertion(MPEG-2 SD/HD, AVC POC)

5) Encryption(MPEG-2/AVC, SD/HD)

)5) COP4 FEC Support6) Adaptive Clock Recovery7) Reference Inputs


6) PSI/SI/PSIP Processing7) DVB-T SFN Operations8) Redundancy Handling

8) Monitoring SDI outputs9) ASI <> IP gateway

Video Service Delivery PlatformDCM Transcoder

Processing

DCM Transcoder

MPEG-2 SD Video

48x MPEG-4 SD (audio pass-thru)or

30x MPEG-4 SD + 30x HE-AAC

MPEG-2 HD Video

CBR & VBR

AC-3 & LII Audio

or

12x MPEG-4 HD (audio pass-thru)

AC 3 & LII AudioPIP

SI/PSI/PSIP

Meta Data/DVB SubtitlingSI/PSI/PSIP

Meta Data/DVB SubtitlingClosed Captioning

FEC

g

Closed Captioning

Scrambling

FEC


FEC

First video service transcoder on the market

DCM GatewayProcessing

Video over IP

1RU DCM with up to two gateway blades– Each blade has dual IP-ports equipped either

with 1GbE SFP’s or 10GbE SFP+’s.

•Very compact SDI gateway•12 Video stream / 1RU

– Up to 6 ports SD, HD 720p/1080i per blade – Optional J2K module– Up to 3 HD 1080p per blade

•Best in class IP connectivity and redundancy features

•Hitless switchover (@1GbE) 100ms delay– Video ports can be electrical or optical– ASI transparent transport

S/W licenses enable

(@ ) y

•Unique upgrade path•S/W as well as H/W

S/W licenses enable– More video channel processing– HD on top of SD, 3G on top of HD– 10Gig on top of 1Gig

•Future proof investment

•Flexible & scalable architecture•Allows video quality improvementsg p g

(+ exchange SFP to SFP+)– FEC (CoP4)

Transport of video, embedded audio and VBI

•Allows video quality improvements through software downloads

•Allows adaptation to evolution of transport protocols through software


Advanced adaptive clock recovery & Gen-lock

p p gdownloads

•Future proof investment

ROSA Video Service Manager SuiteO i D l t

Device Oriented Service Oriented SI & EPG Management

Overview – Deployment Video Management

Presentation(PC Clients)

Service and ROSA SIM - Central Server

ROSA NMS GUI ROSA VSM GUI ROSA SIM GUI

Service and EPG

Management

ROSA VSM

ROSA SIM –Spooler(OPTIONAL)

Network & Element

ROSA NMS

ElementManagement

ROSA EM ROSA EM


Devices

Video Service Delivery Platform ROSA 4 Video Service ManagementROSA 4 Video Service Management

Video Management

Service Bandwidth ManagementMaximize video bandwidth over different programs (services) beingMaximize video bandwidth over different programs (services) being broadcasted. Create Statmux Pools and associate bandwidth to it.Sh b d idth diff t iShare bandwidth over different services.Time-Share services over given bandwidth.Plan Service Changes, not impacting the actual live services.Plan Service Changes, not impacting the actual live services.Schedule Service Changes, event driven (eg Football Primetime)Activate changes from external systems (eg Automation System or T hP l t l)TouchPanel control) Define Bandwidth and avoid Bandwidth overshoots


Production, Contribution and Distribution NetworkROSA VSM

SecondarySecondarySecondarySecondaryPrimaryPrimaryPrimaryPrimary

Cisco MDC

D9854/D9887

NG Hybrid IPSTB

D9036

D9854

D9093 D9854/D9887

DCM

D9036

DCM-G

CRS-1

D9036

DCM-G

DCM-G


7600 Metro

Summary…. Next Generation Video Service Delivery Platform

address multiple screen multiple format multipleaddress multiple screen, multiple format, multiplenetwork

Production – Digital Media Workfow platfromContribution/Distribution -D9036 -Encoding Platform PQ improvement and EfficiencyDCM – True High Density Headend in-the-box in which support

Mux/Scrambling/IP Streaming FEC/Transrating/Transcoding/DPILocal insertion

ROSA VSM – Enhance Video Service


BACKUP SlideBACKUP Slide


Product overview Receivers / Decoders

D9010 ASI 1 MP2 SD FTA A/V

Professional IRD Input Decode Decrypt Output

D9850Program receiver 4xDVB-S, ASI 1xMP2 SD FTA, PowerVu

BISS ASI, A/V, SDI

D9010Decoder ASI 1xMP2 SD FTA A/V

D9844IRD

DVB-S/DVB-S2IP FEC, ASI

1or2MP2 SD 4:2:0 FTA, BISS

DVB-CIIP FEC, ASI

SDI, A/V

D9846 DVB-S/DVB-S2 1or2 FTA BISS IP FEC ASI

D9887BModular HDTV Rec.

DVB-S, DVB-S2DVB-C, DVB-T,

8VSB, ASI, IP FEC

1or2MP2 SD/HD 4:2:0MP4 SD/HD 4:2:0

FTA, BISS IP FEC, ASISDI, A/V

D9846IRD

DVB S/DVB S2IP FEC, ASI MP2 SD 4:2:0/2 FTA, BISS

DVB-CIIP FEC, ASI

SDI, A/V

D9854Advance Program Rx

4xDVB-S/DVB-S2ASI, IP (future)

MP2 SD/HD 4:2:0MP4 SD/HD 4:2:0

FTA, BISS2*DVB-CI,PowerVu

IP, ASISDI, A/V

D9858 4xDVB-S/DVB-S2

2 timesMP4HDMP2SD/HD FTA, PowerVu MPEG2 SD/HD

Advanced Receiver Trancoder Input Transcode Decrypt Output


Adv. Rx Transcoder DVB-S/DVB-S2ASI

MP4HDMP2SD/HD4:2:0 BISS ASI, IP

D9858-1Adv. Rx Transcoder

4xDVB-S/DVB-S2,

ASI

1 timeMP4HDMP2SD/HD

4:2:0

FTA, PowerVuBISS

MPEG2 SD/HDASI, IP

Product overview Receivers / DecodersDigital Turnaround receivers

DTA Input Decode Decrypt Output

GalaxyDense Acquisition

DVB-S, DVB-S2DVB C DVB T FTA DVB CI ASIDense Acquisition

and DecryptionDVB-C, DVB-TE3, DS3, ASI

- FTA, DVB-CI ASI

D9828Multiple Program Rx

4xDVB-S, ASI 1xMP2 SD FTA, PowerVu ASI, A/V

D9804 4xDVB S/DVB S2 (TS D ) FTA BISS

6xASI T t TS

D9824Multiple Program Rx

4xDVB-S/DVB-S2

ASIMP2 SD/HD 4:2:0MP4 SD/HD 4:2:0 FTA, PowerVu IP, ASI

A/V

D9804Multiple Transport Rx DVB-S/DVB-S2

ASI(TS Demux) FTA, BISS Transparent TS

for SFN

Desktop Satellite Rx Input Decode Decrypt Output

D9865 DVB-S/DVB-S2 1xMP2/4 SD/HD FTA, PowerVuDVB-CI (Future)

A/V, HDMIIP (future)

D9834 DVB-S 1xMP2 SD FTA, PowerVu A/V

Anticipated release Q3 2009


Anticipated release Q3 2009

Product overview EncodersInput

HD-SDI,Emb Audio

Model Output

D9054 ASI,

Video

4:2:0 - MP4CBR / VBR / St t

Audio

Up to 6 stereo,Emb. Audio,

4 st. AES Audio

SD-SDI, PAL/NTSC,Emb. Audio,

4 st. ana/AES audio

HD AVC Encoder,

IP (Dual 100BT)CBR / VBR / Statmux720p, 1080i

LII, AAC+, AC-3, LinearPT: Dolby-E, AC-3

D9034SD AVC Encoder

ASI, IP (Dual 100BT)

4:2:0 - MP4+PIPVBR / Statmux

MP2 (s/w option)

Up to 4 stereo,LII, AAC+, AC-3, Linear

PT: Dolby-E, AC-3


4 st. ana/AES audio

D9032SD MP2 Encoder


4:2:0 / 4:2:2 – MP2CBR / VBR / Statmux

Low delay, BISS-E

Up to 4 stereo,L II, AC-3, Linear

PT: Dolby-E, AC-3

SD-SDI, PAL/NTSCEmb Audio

D9040SD MP2/AVC Encoder ASI 4:2:0 / 4:2:2 – MP2

MP4(future)Up to 4 stereo,

L II AC 3 Linear

HD-SDIEmb. Audio,4 AES Audio

D9050HD MP2 Encoder ASI

4:2:0 / 4:2:2 – MP2CBR / Statmux

720p, 1080i

Up to 4 stereo,LII, AC-3, Linear

PT: Dolby-E, AAC, AC-3

Emb. Audio,4 st. ana/AES audio

SD MP2/AVC EncoderPowerVu

MP4(future) PNC Cntrl, Statmux

L II, AC-3, LinearPT: Dolby-E, AC-3


2 st. ana/AES audio

SD/HD-SDI,Emb Audio

D9022SD MP2 Encoder CBR


4:2:0 – MP2CBR

Lowest cost

2 stereo,LII, AC-3, Linear

PT: Dolby-E, AC-3

D9093 D9094 D9894Contribution encoder

IP (10/1001000bT) + FEC Cop 3

MP4 4:2:0, 4:2:2(fut),525i/625i 720p 1080i

Up to 4 stereo,LII and AACEmb. Audio,

1 st ana audioContribution encoder

and decoder+ FEC Cop-3,

ASI525i/625i, 720p, 1080i,

Latency <500msecLII and AAC,

PT: D-E

SDI HD-SDI IPD9036IP (10/1001000bT)

+ FEC Cop-3MP2, MP4

SD HDUp to 4 stereo,LII and AAC

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 26(*) Shared resources in the platform

SDI, HD SDI, IPD9036 + FEC Cop 3,ASI

SD, HD4:2:0, 4:2:2

LII and AAC,PT: Dolby-EContact Cisco for availability

DVB T (Terrestrial) SolutionsDVB-T (Terrestrial) Solutions


Digital Terrestrial TVEnd to End PictureEnd to End Picture

Video Management

Acquisition

Processing Processing

Encoding

DVB-TModulation

TVEncoding


Main HE Local HEMain HE Transmitter siteTransport

Digital Terrestrial TVTransport to Transmitter Site ITransport to Transmitter Site I

Processing ProcessingAcquisition

Modulation

TV


Main HEMain HETransmitter site

Transport

Digital Terrestrial TVTransport to Transmitter Site IITransport to Transmitter Site II

Processing Processing

TV


Main HEMain HE Local HETransmitter siteTransport

DTT Video Service Delivery PlatformGlobal Overview

Network Operation Center

Global OverviewTransmitter Site 1

Main HeadendTransmitter Site 2

Satellite

Fiber

IP

ATM

A/V

T itt Sit 3

IP

SatelliteDisaster Recovery

Transmitter Site 3


A/V

Recovery

cisco

Documents

virtual switching

audio decoding

anaaes audio

audio emb

asi 4x dvb

s2 ip fec

powervu biss

ip networks